The Future-Ready Brand
The Future-Ready Brand
How the World's Most Influential CMOs are Navigating Societal Forces and Emerging Technologies
Contenu
In The Future-Ready Brand, Mitch Duckler looks to a new set of challenges facing the world's leading brands and turns to the world's most influential brand officers themselves to find solutions. Here he goes one-on-one with over 40 Global 1,000 CMOs to discover how they are navigating the confluence of shifting societal forces and emerging technologies that are impacting how every brand will thrive in the future.
Informations bibliographiques
mai 2024, 330 pages, Anglais
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