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Olofsson J: The Forgotten Sense / B

The Forgotten Sense

The New Science of Smell

A BLIZZARD CAN'T HIDE BETRAYAL. When a winter storm traps eight teens in a remote ski cabin, they find themselves stranded with a killer. From the acclaimed author of The Ivies and Pretty Dead Queens comes a YA thriller that will make your blood run cold. The trip of a lifetime might be the death of them all. The students of LA’s elite Warner Prep can’t wait for their Senior Excursion—five days of Instagrammable adventure in one of the world’s most exclusive locations. This is not your average field trip. Which is why eight students can’t believe their bad luck when they end up on a digital detox in an isolated Colorado ski chalet. Their epic trip is panning out to be an epic bore&nbsp;.&nbsp;.&nbsp;. until their classmates start dropping in a series of disturbing deaths. The message is clear: this trip is no accident. And when a blizzard strikes, secrets are revealed, betrayals are exposed, and survival is at stake in a race to the bitter end. "Eight prep-school students, an isolated winter hideaway and a serial killer — in Donne’s hands, you’ve got a recipe for a massive adrenaline rush."— E. Lockhart, #1 New York Times bestselling author of We Were Liars "Readers will rejoice in feeling part of the characters’ investigative team in this entertaining thriller that ticks all the right boxes." -PW

The Bitter End

Develop a marketing strategy that applies neuroscience principles to improve engagement, optimize campaigns and elevate your professional impact. Neuromarketing is a practical guide for mid-career marketers who want to strengthen credibility and develop campaigns grounded in how people actually think, feel and decide. As competition intensifies and consumer behaviour becomes harder to predict, this book shows how to implement evidence-based techniques that enhance recall, deepen emotional resonance and improve results across channels. Written by expert trainer Katie Hart, the book translates academic neuroscience into clear, actionable tools that marketers can apply immediately. Drawing on research and examples from brands including Aldi and Galaxy, it demonstrates how sensory cues, cognitive triggers and behavioural insights can be used to optimize strategy and improve performance. You'll learn how to: - Apply neuroscience principles to improve attention, memory and decision-making outcomes - Implement sensory and emotional cues that strengthen brand recall and campaign resonance - Analyze, test and refine creative ideas using behavioural insight - Optimize messaging and targeting by understanding the unconscious drivers of consumer choice - Use real-world examples to build your credibility and apply techniques across industries With detailed chapters, practical models and insights backed by real brand research, Neuromarketing equips marketers to develop more effective strategies, deliver stronger results and stand out in a crowded marketplace. Themes include: neuromarketing strategy, behavioural insight, sensory marketing, consumer decision making, creative optimization, campaign effectiveness

Practical Insights for Improving Customer Engagement

Neuromarketing

You know you have more to offer, but you're tired of waiting for a seat at the table to prove it. Most emerging leaders feel stuck in a holding pattern, believing that their ability to make an impact is capped by their current title or the person above them on the org chart. But influence isn't a reward for a promotion. It's a muscle you build in the mundane, everyday moments of your current role.In 90 Days to Grow Your Influence Clay Scroggins, bestselling author of How to Lead When You're Not in Charge, provides a daily roadmap for the "not-in-charge" leader. Drawing from his foundational work on leveraging influence without authority, this 90-day reader helps you navigate the tension of having great responsibility but very little power.Each day is designed to be a "snackable" but substantial 5-minute read, perfect for your morning coffee or the commute to the office. Through a mix of relatable stories, leadership metaphors, and spiritually grounded reflections, you'll learn how to: <ul><li>Understand Identity: Secure your worth in who you are, not just what you do or what your business card says.</li><li>Lead Yourself: Master the disciplines of self-awareness and emotional intelligence.</li><li>Choose Positivity: Cultivate a resilient, solution-oriented mindset that shifts the energy of every room you enter.</li><li>Think Critically: Stop being a passive observer and start solving problems.</li><li>Reject Passivity: Take ownership of the ground you're standing on today.</li><li>Challenge Well: Influence the leaders above you with relational equity and wisdom.</li></ul>Whether you are a new hire, a middle manager, or an aspiring executive, this book is your daily reminder that your seat on the org chart doesn't define your impact. You have everything you need to start leading right where you are. Real influence starts here.

Daily Habits for Leading from Any Level

90 Days to Grow Your Influence

Bloomsbury Studies on Cuba

This book by Paolo Spadoni and José Luis Perelló Cabrera examines the history of tourism in Cuba and the expansion and struggles of international tourism in Cuba in the post-Cold War era. The Cuban Tourism Industry: Evolution, Challenges, and Prospects begins with a historical review of the development of tourism as an important industry in pre-1959 Cuba and the subsequent decline in the first fifteen years of the revolution before a modest recovery in the second half of the 1970s and during the 1980s. Spadoni and Cabrera continue with a thorough analysis of the remarkable expansion of international tourism in Cuba in the post-Cold War era and in the era of improved relations with the United States that officially began in 2014, along with an assessment of the sector's economic impact and its main challenges. A critical assessment of the damaging effects on the Cuban tourism sector of stiffened U.S. sanctions imposed by the Trump administration, and largely maintained by the Biden administration, is also provided. This book examines tourism trends in Cuba and the Caribbean in the post-pandemic era and sheds additional light on Cuba's recent tourism performance to underscore key flaws of the Cuban tourism industry and suggest potential adjustments.

Evolution, Challenges, and Prospects

The Cuban Tourism Industry

From the bestselling novelist, travel writer, and "master of the short story" (NPR) comes a brilliant new collection. The stories in The Vanishing Point are both exotic and domestic, their settings ranging from Hawaii to Africa and New England. Each focuses on life's vanishing points-a moment when seemingly all lines running through one's life converge, and one can see no farther, yet must deal with the implications. With the insight, subtlety, and empathy that has long characterized his work, Theroux has written deeply moving stories about memory, longing, and the passing of time, reclaiming his status, once again, as a master of the form. 'The most gifted, most prodigal writer of his generation' Jonathan Raban 'The most exciting contemporary practitioner of a literary tradition honed to elegantly crafted terseness by Somerset Maugham and Graham Greene. A terrific teller of tales and conjurer of exotic locales' Sunday Times

The Vanishing Point

How neural intelligence shapes leadership and performance

Resonance

'A page-turning mystery. Spellbinding' Anya Bergman 'Captivating. A deeply satisfying, deftly woven novel of female power and resistance' Anna Hope 'Addictive and twisty' Liza Klaussman Two sisters. A shipwreck. A story demanding to be told . . . Iceland, 1910. In the middle of a severe storm two sisters - Freyja and Gudrún - rescue a mysterious, charismatic man from a shipwreck near their remote farm. Sixty-five years later, a young woman - Sigga - is spending time with her grandmother when they learn a body has been discovered on a mountainside near Reykjavik, perfectly preserved in ice. Moving between the turn of the 20th century and the 1970s as a dark mystery is unravelled, The Swell is a spellbinding, beautifully atmospheric read, rich in Icelandic myth.

The captivating, beautifully atmospheric Iceland-set dual-timeline mystery

The Swell

'Deeply moving and necessary'ANNE ENRIGHT'A must-read'iPAPER'Original and heart-warming' LINDSEY HILSUM'Remarkable ... the perfect antidote to our times'CHRISTINA LAMBFrom the Orwell Prize-winning author of My Fourth Time, We Drownedcomes a powerful account of human resilience, capturing our capacity for love and connection against all odds.We live in an era defined by crisis - whether it be war and displacement, or climate collapse and rapidly widening inequality. Acclaimed international correspondent Sally Hayden has spent her career covering some of the darkest moments of our time, and yet even in the face of unimaginable adversity, she's witnessed the love and care of everyday people.Hayden introduces us to a couple separated by the Russian invasion of Ukraine and a mother in northeast Nigeria who risks everything to save her daughter from forced marriage to Boko Haram militants. We meet a group of Syrian women searching tirelessly for their missing spouses and children, while launching a call for justice, and learn about letters from the bereaved to the dead, still being written over a decade after the tsunami that devastated Japan.In stories that crisscross the globe, from Uganda to Lebanon, Rwanda to Iraq, Hayden asks us: what if news was recounted through the actions people take for those they love? Would it become harder to dehumanise those who seem different to us? This is Also a Love Story dares us to recognise how love can be found in even the most difficult of times, and to question what might be needed to create a better world.'Moving ... Hayden is an excellent journalist'SUNDAY TIMES'Beautiful, painful and in many ways restorative ... I recommend it highly'MARIAN KEYES, author of My Favourite Mistake'A beautiful meditation on love ... [Hayden] is our most vital journalist'IRISH TIMES'Shows us that in the midst of war, around the most acute suffering, there is also tremendous heroism' NATHAN THRALL, author of A Day in the Life of Abed Salama'A reporter of the first order ... A searching, deeply moving work' JONATHAN BLITZER, author of Everyone Who Is Gone Is Here'Hayden uncovers miracles. She may be one herself' ALEX PERRY, author of Blood Will Flow

Searching for Good in a Divided World

This is Also a Love Story

'Engrossing, richly informative . . . challenges us to rethink universal health benchmarks' New Yorker A new way of thinking about diversity and what really unites us, from the internationally renowned author of Burn Real diversity isn't skin deep. Over the past 100,000 years, as humans expanded into every biome on the planet, our bodies and our cultures have been fine-tuned to our local environments. Beyond the physical demands of our climate, we live our lives immersed in ideas and norms that affect what we eat, how we move and why we get sick - all of which, in turn, affect how our bodies work. As an evolutionary anthropologist conducting ground-breaking research with human populations around the globe, Herman Pontzer has come to see much more clearly how our genes and environments combine to shape our bodies and our health: for better or worse. In this book, he takes us on a tour of the human body and the surprising ways it can change in response to its environment: from the Andean groups who have developed increased lung capacity to the Sama divers who have larger spleens. He also highlights the critical ways we misinterpret biological adaptations: in healthcare, public policy and individual choices. With so much of our wellbeing and public discourse centred on human biology, a clear understanding of the distinction between socially constructed and genetic differences is more important than ever. This timely reappraisal of an overlooked science is an essential guide to our remarkable bodies.

The Surprising Science of Human Diversity

Adaptable

Explore career pathways and build essential skills for success in hospitality, tourism, travel and events. Career Development in Hospitality, Tourism and Events by Jayanti Jayanti is a practical textbook designed for undergraduate and postgraduate students preparing for careers in the global visitor economy. It introduces students to the fundamentals of the travel industry, including key terminology, trends and the variety of roles available in hospitality, tourism, transport and event management. This textbook explores current industry developments from AI and sustainability to diversity, equity and inclusion initiatives and challenges students to look beyond traditional opportunities to entrepreneurial ventures. It equips students with the soft skills and practical knowledge needed to pursue work experience placements, internships and their future careers with confidence. This textbook includes: - Clear explanations of industry structure, roles and career pathways - Activities and reflective exercises to develop workplace skills - Practical guidance on CV writing, personal branding and employability, further supported through online resources &gt;Whether studying hospitality management, tourism or event management, Career Development in Hospitality, Tourism and Events provides a structured and career-focused foundation for academic success and long-term professional growth.

Building Skills for Working in the Travel Industry

Career Development in Hospitality, Tourism and Events

The Final Day in Seven Lives

The Lost Voices of Pompeii

Was uns im Zeitalter von KI menschlich und unersetzlich macht | Es geht nicht darum, was Computer können, sondern was Menschen brauchen, um nicht austauschbar zu werden

Eine Frage der Relevanz

The Forgotten Sense

Autres titres sur ce thème