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Taplin Jonathan: The End of Reality / B

The End of Reality

How Elon Musk and his Friends are Changing Your World

Elon Musk ist der mächtigste Mann der Welt. Tesla machte ihn zum dreihundertfachen Milliardär, mit seinem Satellitennetzwerk Starlink beeinflusst er das Kriegsgeschehen in der Ukraine. Sein Social-Media-Netzwerk X nutzt Musk als Bühne für seine persönliche Propaganda. Im Herbst 2024 kaufte er sich auch noch in die US-Regierung ein. 
Musk inszeniert sich als Retter der Zivilisation, doch sein Geniegestus birgt eine erschreckende Kehrseite: Ungewöhnlich viele Arbeitsunfälle in seinen Fabriken, gefährliche Fehler des Tesla-Autopiloten und zahllose gebrochene Versprechen werfen einen dunklen Schatten auf seinen Erfolg. 
Die Investigativjournalisten Sönke Iwersen und Michael Verfürden reißen in diesem Buch Musks Fassade ein. Sie analysieren interne Tesla-Daten, werten Gerichtsakten aus und sprechen mit Kunden, Mitarbeitern und Hinterbliebenen. Ihre Recherchen zeigen einen Konzern außer Kontrolle und einen Chef ohne Skrupel. Sie sind ein Vorgeschmack darauf, was die Welt von Musk als erstem globalen Oligarchen zu erwarten hat. 
'Ich habe kein Problem damit, gehasst zu werden', sagt Elon Musk. Seine Biografie gleicht einer Kaskade von Kämpfen - mit seinen Mitarbeitern, seinen Geschäftspartnern und in seinen privaten Beziehungen. Nun ist er der Schattenpräsident der USA und greift über sein Netzwerk X weltweit in die Politik ein. Musk geriert sich als Schutzpatron für rechte und rechtsextreme Politiker. Die preisgekrönten Investigativjournalisten Sönke Iwersen und Michael Verfürden zeichnen das Porträt eines libertären Techno-Autokraten, der keine Grenzen akzeptiert. Sein Motto: Die Welt gehört ihm, alle anderen leben nur darin.&nbsp;Aktualisierte und leicht überarbeitete Neuauflage nach den sich überschlagenden Ereignissen in der US-Regierung und rund um das Tesla-Werk in der brandenburgischen Gemeinde Grünheide.

Enthüllungen aus dem Reich von Elon Musk | Das »Beste Wirtschaftsbuch 2025«: Sonderpreis der Jury

Die Tesla-Files

Sustainable business is no longer optional--it's the strategy that will determine who leads and who gets left behind.Climate change is not just a future threat--it's a current reality, reshaping markets, supply chains, and entire industries. Rising temperatures, resource scarcity, and mounting waste are driving regulatory pressure, investor scrutiny, and consumer demand for sustainable practices. For business leaders, this isn't just an operational challenge--it's a strategic disruption. Companies that fail to adapt risk being swept aside by forces they can no longer ignore.In The Ultimate Disruption: Rethinking Business in a World Transformed by Climate Change, INSEAD professors Atalay Atasu and Luk Van Wassenhove provide an essential road map for thriving in this new era. Drawing on decades of research and real-world case studies, they show why sustainability must be treated as a core business imperative, not a compliance exercise or marketing slogan. The authors introduce a framework for rethinking strategy, redefining value propositions, and reinventing business models to integrate environmental value alongside customer utility and profit.Through compelling examples--from Polygreen's zero-waste transformation on a Greek island to Schneider Electric's global decarbonization initiatives--the book illustrates how companies are turning environmental constraints into opportunities for innovation and growth. Each chapter tackles critical steps: building the business case for sustainability; revisiting value potential; overcoming operational and scaling challenges; and leveraging partnerships, tech, and new business models to deliver shared value and profitability.Sustainability is no longer a cost--it's a competitive advantage. The Ultimate Disruption equips leaders with the strategies and tools to navigate the climate-driven transformation of business ecosystems and emerge stronger than ever.

Rethinking Business in a World Transformed by Climate Change

The Ultimate Disruption

A Reformed Code-Switcher's Fight Against Our Economic Apartheid

But Not Too Black

How access is replacing ownership--and changing who we are."You'll own nothing. And you'll be happy. Whatever you want you'll rent." That was the World Economic Forum's number one prediction for 2030, made back in 2016. The timing might be slightly off, but it's undeniably true that ownership is on a significant decline and is creating a tectonic shift from a society of owners to a society of users, renters, and streamers.As a result, we're trading ownership for access, purchases for subscriptions, and possessions for the rights to cloud-stored digital copies. Homeowners are giving way to forever renters, and some have even embraced the life of a digital nomad.This shift is more than just an economic one; it's a profound challenge to centuries of using ownership to form our identity. In fundamental, human ways, we are what we own. So what are we if we don't own much?In Possessions, Carey Morewedge, a leading researcher and powerful voice in behavioral science, marketing, and consumer behavior, leads us on a journey to answer that question. He takes us on a fascinating tour of the rapidly shifting landscape, from a life of creating ownership--possessing things--to a life of "liquid consumption"--life-as-a-service, in which all you possess are your experiences and your brand (and probably a phone). From Delaware goat farms to Australian housing tracts to a Quebec City ice hotel; from an artist in London to a former economist who lived for a time with only his devices and what he could carry on his back, you'll visit places and meet people that show just how complicated and compelling the idea of ownership is, why you value your things so much, and what happens when you can't (or decide not to) own something.As the economy continues to shift toward a reality closer to the World Economic Forum's prediction for 2030, Possessions will help you understand that shift and what it means to all of us--when we own less and use more.

How We Think about Our Stuff, and Ourselves, as We Own Less and Use More

Possessions

It's Not too Late to Build Toward a Better Future!Rick Caruso has earned a reputation for being a problem solver--somebody who's not afraid of facing big challenges. From his appointment to Water Commissioner and later Police Commissioner in Los Angeles to his bold real estate ventures, Caruso made the decisions he felt were right, even in the face of staunch adversity. In Its Not Too Late, Caruso shares the lessons he learned from his experiences while offering us all a path forward to a better future. At a time when more importance is placed on choosing sides than actually getting things done (let alone done right), Caruso offers refreshing perspective and will teach you how to let go of false divisions, and instead to embrace the search for actual answers and solutions.Togetherness, brotherhood, sisterhood, faith in each other, respect for each other, the ideals preached in almost every faith on Earth are the way forward, no matter how difficult the climb in front of us may seem. And ultimately, the only way we will get back on that path is for each of us to step up, with integrity, in whatever small way we can: for our kids, for our communities, for our country, and for each other.

The Power of Finding Steadfast Solutions

It's Not Too Late

Today's marketplace is shaped by habits of excess that threaten both consumer well-being and the environment, placing overconsumption, materialism, and unsustainable business practices at the heart of contemporary marketing debates. Mindful Consumption and Marketing redefines how markets, organizations, and individuals navigate demand and growth by positioning mindfulness as a transformative lens for theory and practice. Situated at the intersection of consumer behavior, marketing strategy, and sustainable enterprise, it shows how conscious awareness of both internal experiences and external market forces can shape more deliberate and purposeful choices. Krittinee Nuttavuthisit advances a vision of marketing as a moral and relational practice, where value creation balances profitability with consumer well-being, social equity, and ecological responsibility. Through a combination of theory-driven chapters on consumer psychology, sociocultural context, and decision-making, alongside rich case-based illustrations, she charts a forward-looking path for scholars and practitioners seeking more balanced and sustainable market development.

Mindful Consumption and Marketing

The new roadmap to financial longevity, from the longtime on-air financial editor on the TODAY show and AARP's personal finance columnist, Jean Chatzky: capitalize on the power of a paycheck to build a retirement you love A comfortable retirement is the American dream. Yet only 8% of people feel it's easy to achieve. Even if you have been saving money in your retirement accounts for decades, there are endless questions: Do you have enough money to retire? At what age? How much can you withdraw per year? With lifespans longer than ever, are you at risk of running out of money? The solution? A paycheck that lasts for the rest of your life: a Forever Paycheck. With the power of a Forever Paycheck comes a simple, revelatory truth: you can spend more, and enjoy your life more, than you think you can.&nbsp; It’s a revolutionary concept. The latest research shows that workers who’ve been diligently socking money into their 401(k)s and IRAs get to retirement and can’t bring themselves to spend. But when their money comes as a steady monthly paycheck, they feel much more confident in using it to enjoy life to the fullest.&nbsp;Many find they can spend double – with no risk of running out. The tools and the financial products exist to build a Forever Paycheck that’s right for you. Whether you plan to work to 50 or 75, have a small 401(k) or a large stock portfolio, like to take risks with your money or always play it safe, bestselling author and financial expert Jean Chatzky provides a step-by-step plan for making your money work for you. &nbsp; Written in collaboration with AARP, The Forever Paycheck is for you if:&nbsp; <ul><li>You want to be able to confidently spend in retirement without worrying about running out of money</li><li>The thought of your paycheck ending fills you with dread</li><li>You want a sanity check that your retirement plan will sustain you</li><li>You’re 40, 50 or 60 and really haven’t thought about a retirement plan yet</li><li>You want to be able to leave something for your kids (and/or causes) and still enjoy your money yourself</li></ul> Filled with insights on the changing landscape of financial products and practical advice for how to actually use them, The Forever Paycheck is packed with the information you need to plan for the future you want.

The New Retirement Strategy to Spend More, Worry Less, and Never Run Out of Money

The Forever Paycheck

The Business of K-12 Educational Excellence

A new paradigm based on quantum probability that can model stock markets and price options—and also upends classical quantitative finance. In The Quantum Stock Market, David Orrell combines theory and new empirical findings to argue for a new approach to finance based on quantum probability. The main finding, a property called q-variance, may be unique in finance in that it was discovered as the result of a prediction, affects financial markets in general, has no tunable parameter, and has important consequences for a range of topics including the pricing of financial options. The property, which somehow eluded detection for over a century, has been verified by experts in the field. And the fact that it is incompatible with classical finance—which is perhaps why it went undetected—suggests that the field must be reinvented. The aim of this book is therefore nothing less than to initiate a paradigm shift in finance. As with any new work that challenges existing methods, the ideas have already received considerable pushback from a range of sources, including leaders in the field of finance, along with physicists skeptical of applying quantum probability outside its traditional domain. Written in an interdisciplinary style that mixes mathematical equations, data analysis, and informed comment on the field of finance, it should be read by anyone—including students, academics, and practitioners—who wants to be on the right side of a paradigm shift.

And the Road Not Taken in Finance

The Quantum Stock Market

'A must-read account from a heroic reporter who has taken on the world's most dangerous tech company' - Chris Miller, award-winning author of Chip War: The Fight for the World's Most Critical Technology 'Engaging . . . this excellent book lays out the damage of letting arbitrary political power intervene in business' - Financial Times It's on your phone. It's on your children's phones. It's on more than a billion screens across the planet, serving up joy, creativity and connection. But behind the slick feed of the world's most addictive app lies ruthless ambition and a global war for control. This is the dramatic, untold story of TikTok. Charting its rise from obscurity into the world's most valuable startup, Emily Baker-White reveals how TikTok's visionary founder, ByteDance CEO Zhang Yiming, reshaped the global internet from a place where you searched for information to one where information comes to you. Billions of users were soon hooked by the most effective recommendation algorithm in the world. But there was a cost to such success. Soon, TikTok was embroiled in accusations of surveillance, censorship and user manipulation, attracting controversy from India and Europe to the US. After Baker-White - a Harvard-trained lawyer and investigative reporter - revealed that Chinese engineers could access Americans' private information, a team of ByteDance employees even used the app to track her location. Based on unprecedented access to internal documents, leaked recordings and accounts from whistle-blowers inside the company, Every Screen on the Planet reveals how TikTok became trapped between two superpowers, desperate to survive. It is the story of how your attention became the world's moннннst valuable - and dangerous - commodity. 'Revealing. A story about power, control and the hidden battles shaping what we see online' - Parmy Olson, bestselling author of Supremacy: AI, ChatGPT and the Race That Will Change the World

The Secret Story of TikTok

Every Screen on the Planet

From the author of A People's Guide to Capitalism, a clear-eyed look at cryptocurrencies from the left, cutting through the glitz and the scams to reveal how crypto mirrors and exacerbates the crises of capitalism. 
 
Cryptocurrencies have gone from being fringe investments relevant only to hardcore adherents to a $3.7 trillion industry with a direct line to Donald Trump's White House. The promises of crypto are wide-ranging, preying on a basic reality: people are disaffected by an economic and financial system that has excluded them and wonder if cryptocurrencies can offer a more transparent and inclusive alternative. 
 
Challenge any of these notions, or raise concerns about crypto's associations with money laundering, the speculative bubbles ballooning around these assets, or the disastrous climate implications of the technology behind crypto, and you'll be told by proselytizers that you simply don't understand. That complexity is often intentional, serving as a shield from critical scrutiny. 
 
Enter Crypto-Capitalism, Hadas Thier's deft, accessible examination of the rise and fall and rise again of crypto. Drawing on years of reporting on the industry, its insiders, and the ordinary people impacted by its wild peaks and busts, Thier explains how cryptocurrencies work, elucidates the context and implications of their rise, and debunks the utopian mythology that animates their boosters. 
 
By showing that systemic exploitation and domination are inherent in a crisis-ridden capitalist economy and are matters of class power, not technology, Thier convincingly cuts through the froth and the lies of financial dystopia. Along the way, she opens up alternative avenues for imagining what economic democracy could actually look like.

The New Financial Dystopia

Crypto-Capitalism

When Visionaries, Trailblazers, and Two Guys in a Garage Turn the World Upside Down

Disrupters at the Gate

The End of Reality

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