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The Development of Corporate Design

The Development of Corporate Design

Brand Identity, Graphic Design and Professionalism in Post-war Britain

David Preston uses three design agencies in post-war Britain as a prism through which to explore the development of corporate design and the transformation of designer from individual artist to business agent.

novembre 2025, env. 272 pages, Anglais
Bloomsbury
978-1-350-38468-2

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