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Gesamtkatalog

Catalogue complet

The Convergence of Self-Sustaining
Systems With AI and IoT

The Convergence of Self-Sustaining Systems With AI and IoT

What separates brands that lead their category from those still chasing it? Velocity - directional momentum built through community, AI and strategic speed. Velocity Marketing provides mid to senior marketing professionals with a comprehensive implementation system for building brands that compound. This practitioner's field manual bridges three decades of traditional brand-building principles with the systems, behaviours and community dynamics building the most valuable brands of the next decade. It translates complex emerging technology - AI, community mechanics, decentralised ownership - into immediately actionable marketing strategy. Drawing on field-tested frameworks including the One Rule Formula, Velocity Loops and the Decentralised Brand Scorecard, every chapter delivers strategic depth alongside practical 'Monday Morning Moves' that teams can implement within days. Featuring real-world examples from Nike, Adidas, Lufthansa, Starbucks and other major organisations, this book demonstrates how forward-thinking brands are building compounding momentum through community collaboration, AI-enhanced operations and velocity-driven learning systems. Whether you lead marketing at a Fortune 500 enterprise or a growth-stage mid-market organisation, Velocity Marketing is the definitive implementation guide for building brands that never stop earning their place.

B2B Brand Building, Momentum and Category Leadership

Marketing at Velocity

The Strategy, Governance, and Economics of Agentic AI

Building an Agentic Organization

Understand and learn to respond to the global and local crises shaping the tourism industry. Crisis Management in Tourism by Kyriaki Glyptou is a comprehensive textbook designed for upper-level undergraduate and postgraduate students studying tourism, hospitality and event management. Aligned with modules on crisis management and sustainable tourism, it provides a structured framework for understanding how crises impact destinations, organizations and various stakeholders. Taking a multidimensional approach, this textbook explores why traditional crisis management models often fail in high-stakes tourism contexts. This textbook: -Examines nine interconnected dimensions in managing a crisis response: the legal, operational, financial, communication, strategic, reputational, political, ethical and human factors -Explores the contemporary challenges reshaping the industry, including climate change, geopolitical instability and community resistance to tourism -Includes real-world examples from VisitBritain, the Greek National Tourism Organization, TUI and Jet2, alongside crisis events such as the 2019 Australia wildfires &gt;This textbook equips students with the knowledge and practical skills needed to navigate crises, make decisions in dynamic, uncertain environments and build resilience in a rapidly changing global tourism industry.

Principles and Practices for Strategic and Resilient Planning

Crisis Management in Tourism

IEEE Press Series on Power and Energy Systems

Transform energy infrastructure through innovative strategies for achieving carbon-free systems Deep Decarbonization of Modern Energy Networks for Climate-Energy-Sustainability Nexus offers effective strategies for transitioning energy infrastructure from fossil fuel dependence to sustainable, carbon-free systems. Edited by experts from the University of Tabriz, Aalborg University, and the University of Manchester, this comprehensive resource provides engineers, policymakers, and researchers with practical frameworks for reducing emissions while maintaining robust energy security. Expert contributions explore cutting-edge decarbonization strategies, from advanced energy storage and carbon removal to AI applications and cyber-physical systems. Readers gain valuable insights into net-zero emission technologies, energy security frameworks, and innovative methods for addressing energy poverty. Real-world case studies demonstrate successful climate-energy-sustainability approaches, while policymaking analysis helps overcome implementation barriers and accelerates the transition to clean energy networks. The book also offers: <ul> <li>Comprehensive frameworks integrating climate change mitigation, energy systems planning, and sustainable development goals for modern infrastructure</li> <li>State-of-the-art technologies including renewable energy integration, hybrid storage systems, and carbon capture solutions for grid modernization</li> <li>Artificial intelligence techniques and intelligent cyber-physical systems for optimizing carbon removal and enhancing network efficiency</li> <li>Consideration for ensuring equitable transitions while maintaining reliable, cost-effective multi-energy delivery systems</li> </ul> Ideal for electrical power engineers, mechanical engineers, environmental engineers, policymakers, and energy researchers, this pioneering resource delivers actionable solutions for transforming energy networks. By combining technical depth with practical implementation strategies, it equips professionals with essential knowledge for advancing carbon-free energy infrastructure.

Deep Decarbonization of Modern Energy Networks for Climate-Energy-Sustainability Nexus

Synthetic Media, Deepfakes, and Cyber Deception: Attacks, Analysis, and Defenses introduces the only analytical Synthetic Media Analysis Framework (SMAF) to help describe cyber threats and help security professionals anticipate and analyze attacks. This framework encompasses seven dimensions: Credibility, Control, Medium, Interactivity, Familiarity, Intended Target, and Evocation. Synthetic media is a broad term that encompasses the artificial manipulation, modification, and production of information, covering a spectrum from audio-video deepfakes to text-based chatbots. Synthetic media provides cyber attackers and scammers with a game-changing advantage over traditional ROSE attacks because they have the potential to convincingly impersonate close associates through text, imagery, voice, and video. This burgeoning threat has yet to be meaningfully addressed through any written treatment on the topic. The book is co-authored by three cyber influence and deception experts who have gained deep knowledge and experience on the topic through diverse, true operational pathways and backgrounds. The diversity and perspectives of the author team makes the content in the book the broadest and deepest treatment of synthetic media attacks available to readers.

Attacks, Analysis, and Defenses

Synthetic Media, Deepfakes, and Cyber Deception

Equips legal professionals and stakeholders with a clear, authoritative, and practical guide to the UK legal treatment of digital payments and tokenised assets. The Law of Digital Payments explores the evolving landscape of UK financial law as it adapts to innovations in digital finance. With fintech disrupting traditional models of value exchange, legal professionals must navigate complex regulatory challenges concerning digital wallets, open banking APIs, smart contracts, decentralised finance (DeFi), and the treatment of tokenised assets under common law. This work delves into how UK courts and regulators are addressing these innovations. It provides clarity on the current legal treatment of payment tokens, security tokens, cryptoassets and non-fungible tokens (NFTs). It also investigates the impact of the Financial Services and Markets Act 2023, the Bank of England's stance on central bank digital currencies (CBDCs), and how the Payment Services Regulations and E-Money Regulations are applied to innovative business models. Drawing upon regulatory guidance, case law, and international developments, the book is designed to help practitioners, regulators, academics, and financial institutions understand and navigate the complex intersection of law and digital finance. This title is included in Bloomsbury Professional's Banking and Finance Law online service.

The Law of Digital Payments

What works-and what doesn't-when companies try to do goodCan companies really be "socially responsible"-and should they try? This debate is newly urgent as consumers, employees, and investors push companies to take a stand on everything from climate change to inequality. In this lively and clear-eyed book, economist Ray Fisman cuts through the rhetoric around "doing well by doing good" to show what actually changes corporate behavior and what doesn't-and what corporations should really do if they have society's interests at heart. He will answer questions many of us may be asking:¿ Will consumers pay more for eco-friendly products? ¿ Will employees work harder if they're paid a living wage? ¿ Do ESG (environmental, social, and governance) funds make a difference? ¿ Should you pay more for fair-trade coffee at your local café? (Yes, you should.)Drawing on decades of evidence, Fisman examines which approaches to corporate responsibility make a genuine difference-and which are cheap talk, or worse. The result is a practical framework for understanding the tradeoffs between profit and purpose, recognizing which efforts to do good are likely to succeed, and how your choices can push companies to do better.

The Economics of Making Business Do the Greatest Good

The Model Company

Sustainable Development Goals Series

Challenges and Development to Achieve SDG6

The Governance of Sustainable Sanitation in BRICS+ Nations

The lives of the world's poorest are already harder, hotter, and shorter, thanks to the actions and emissions of the world's richest. But just as the rich world's emissions are finally falling, emissions from poorer countries are set to increase drastically. We seem to be caught in an impossible bind-but it's not too late to find a way out. In Just Economics, renowned economists Abhijit Banerjee, Esther Duflo (co-recipients of the 2019 Nobel Prize), and Michael Greenstone propose a radical new approach to combatting the climate crisis, arguing that climate deterioration is inseparable from our polycrisis of mass migration, political instability and the resurgence of populist nationalism. We cannot make progress, they show, without compensating those harmed by climate change and incentivizing developing countries to reduce their emissions, to our benefit too. Morality and self-interest are no longer mutually exclusive. Based on meticulous original research and years of fieldwork around the world witnessing and quantifying the real impact of climate change on those most affected, this inspiring work shows it's not impossible to protect the poor while protecting our future-it's just economics.

A Better Deal for People and Planet

Just Economics

A practical guide to navigating AI's transformation of literacy and education, this book combines the long-standing values of writing studies with instruction on how students and teachers can write more effectively with AI. Mirroring the seismic changes on writing brought about by the printing press, the typewriter and the internet, AI's impact on literacy, teaching and writing marks a shift in how we think about knowledge production, intellectual labour and composition. Moving students away from a myopic, transactional, 'vending machine-style' approach, Writing with AI offers techniques on engaging with these new technologies more critically and thoughtfully. With structured, adaptable frameworks based upon relational and conversational models of engagement, this book allows students to better articulate and compose their needs, refine their questions, and engage in an iterative exchange with more meaningful and useful responses from generative learning language models. Introducing a four-part recursive framework - Question, Analyze, Iterate, Compose (QAIC) - that guides students through a deliberate process, Writing with AI gives students the tools for ensuring that AI is integrated thoughtfully and ethically into their work rather than being used as a shortcut. Designed for immediate classroom use, the book features: - Consideration of the ethics of AI - How students can formulate context-aware questions for prompts - Guidance on how students can assess and refine AI-generated content - Explanation on how the use of AI can be a part of a process that expands critical thinking skills - Demonstrations of how AI-assisted insights can be structured into meaningful compositions Offering a structured way to interact meaningfully with AI in the current pedagogical moment, this is an essential resource to exploring the monumental next stage in human development that isn't going away. A readable, accessible alternative to resisting change, Writing with AI reveals that artificial intelligence reinforces the very processes that are essential to good writing, rather than replacing them.

Literacy in the Digital Age

Writing with AI

SDG - Forschung, Konzepte, Lösungsansätze zur Nachhaltigkeit

Dieses Fachbuch liefert Leitplanken für die Gestaltung einer nachhaltigen und zukunftsorientierten Arbeitswelt. Im Zentrum stehen dabei zwei zentrale Themen: die Erreichung von Klimaneutralität und die Förderung der Gesundheit der Mitarbeitenden.
 
 Mit Blick auf klimaneutrales Arbeiten wird untersucht, wo wir heute stehen, welche Chancen und Herausforderungen bevorstehen und inwieweit echte Klimaneutralität überhaupt möglich ist. Dabei wird deutlich, dass nachhaltiges Arbeiten weit über Einzelmaßnahmen hinausgeht – es betrifft Werte, Strategien und tägliches Handeln.
 Im Fokus des Gesundheitsaspekts steht die Idee der regenerativen Arbeitsgestaltung: Wie können Mitarbeitende die neue Arbeitswelt selbstbestimmt und gesund mitgestalten? Welche Rolle spielt Führung bei der Förderung regenerativer Arbeitsbedingungen? Und welche Rahmenbedingungen sollten Unternehmen schaffen, um Nachhaltigkeit und Gesundheit systematisch zu verankern?Verknüpft mit den globalen Nachhaltigkeitszielen der Vereinten Nationen, insbesondere SDG 8 - Menschenwürdige Arbeit und Wirtschaftswachstum, zeigt der Sammelband, wie ökologische, soziale und ökonomische Ziele vereint werden können. Mit fundierten Beiträgen, Praxisbeispielen und konkreten Impulsen für Führung, New Work und eine gesunde Arbeitswelt von morgen.Das Buch richtet sich an Gestalter:innen der Zukunft: HR-Verantwortliche, Führungskräfte, Organisationsentwickler:innen und alle, die New Work und Nachhaltigkeit aktiv verbinden wollen.Die HerausgeberinProf. Dr. Alexandra Cloots
 leitet das Institut für Diversität und Neue Arbeitswelten (iDNA) an der OST – Ostschweizer Fachhochschule. Sie forscht und wirkt an der Schnittstelle von New Work, inklusiver Diversität und partizipativer Kultur. Als Leiterin des HR-Panels New Work begleitet sie Unternehmen in der aktiven Gestaltung nachhaltiger Arbeitswelten.

Gestaltungsansätze zum klimaneutralen und regenerativen Arbeiten

Nachhaltige New Work

Understand how circular economy principles reshape business strategy and practice. The Circular Economy by Suzanne Smit and Uthayasankar Sivarajah is a practical and theory-informed textbook for postgraduate and final-year undergraduate students studying Circular Economy, Sustainable Business and related business and management courses. Aligned with contemporary module outcomes, it addresses why circular economy thinking is essential for modern business and how organizations can embed sustainability across core functions. The textbook examines how businesses can plan, implement and manage circular transitions by integrating circular economy principles, metrics and decision-making frameworks into everyday business activity. Structured around four interrelated stages, it explores strategic planning, resource organization, leadership and control mechanisms that enable organizations to move from linear to circular models. Real-world examples from Ikea, the Ellen MacArthur Foundation, The Guararapes Group and Flying Tiger demonstrate how circular strategies are applied in practice across industries and regions. This textbook includes: - A four-part framework covering planning, organizing, leading and controlling circular economy initiatives - Clear explanations of circular economy theories, strategies and performance metrics - Application of circular principles to finance, operations, supply chain management and business storytelling - Real-world examples illustrating how organizations manage circular transitions - Online resources including lecturer slides and a lecturer's manual Whether studying sustainable business or preparing for roles in strategy, operations or sustainability, this textbook equips students with the knowledge and practical insight needed to support and lead circular transformation in organizations.

Strategies and Principles for Responsible Businesses

The Circular Economy

The Convergence of Self-Sustaining Systems With AI and IoT

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