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The Business Strategies of the Major Hollywood Film Studios (1929–2024)

The Business Strategies of the Major Hollywood Film Studios ...

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Surveying the strategies employed by film studios to market and produce their most successful films between 1929 and present day, this book incorporates multi-layered comprehensive analysis on the media industry and how it works.

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février 2025, env. 324 Pages, Routledge Studies in Media Theory and Practice, Anglais
Taylor and Francis
978-1-032-30158-7

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