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Sales52: The Behavioural Operating
System

The Behavioural Operating System

In The Little Book of Successful Major Account Sales, Walt McGhee shares the lessons and strategies he honed during his successful 40-year career in institutional sales. Drawing on real-world experience, he explores the entire spectrum of the major account sales process-from territory planning and client meetings to RFIs/RFPs, client on-sites, travel, conferences, entertaining, internal sales meetings, organizational dynamics, and professional growth. The book emphasizes four principles that consistently drive success: Discipline, Sincerity, Process, and Fit. Both inexperienced and seasoned sales professionals will find valuable insights to sharpen their skills and improve their results.

Walt McGhee is a sales veteran with more than 40 years of success in institutional sales and management. From his early start as a Field Sales Engineer in the high-tech industry to top-performing roles on Wall Street, Walt has built a career defined by discipline, sincerity, and process-oriented results. His insights, drawn from decades of real-world experience, now guide sales professionals at every stage toward lasting success.

The Little Book of Successful Major Account Sales

La biblioteca del éxito

La biblioteca esencial de Brian Tracy, Volumen 3

Estrategias y ventas: 3

How Great Sales Teams Earn the Right to Guide

Together We Win

The Revenue Architect by Shawn Kahler is a powerful business strategy book that challenges traditional thinking about sales and growth in manufacturing and industrial organizations. The book introduces the concept of "Revenue Architecture," emphasizing that revenue success is not accidental but intentionally designed through structured systems. Kahler explains how companies often mistake revenue growth for business health, while underlying issues such as margin erosion, operational strain, and inefficiencies quietly develop.

Through practical frameworks and real-world examples, the book highlights five key pillars-Talent, Value, Economic, Velocity, and Truth Architecture-that collectively determine sustainable profitability. It stresses the importance of mastering pricing discipline, understanding cost-to-serve, and aligning sales efforts with operational realities. Kahler also addresses common pitfalls like over-reliance on charisma in sales, poor pricing strategies, and unprofitable customer relationships.

Designed for executives, entrepreneurs, and manufacturing leaders, this book provides actionable insights to build resilient, scalable organizations. The Revenue Architect ultimately teaches readers how to move beyond short-term revenue gains and create durable enterprise value through clarity, discipline, and strategic design.

Designing Durable Revenue, Expanding Margin, and Building Enterprise Value

THE REVENUE ARCHITECT

What if sales success isn't learned, but hardwired by your late teens?Built on 45 years of research and over 30 million assessments, SalesDNA reveals the innate talents and work ethic that separate top performers from everyone else. Only 17% of people possess the natural wiring for sustained sales success and no amount of training can create what isn't there. Drawing on decades of insights from competitive sales environments and elite performance across sports and business, this book is your blueprint to SELECT, DEVELOP and RETAIN true revenue generators.SalesDNA is the playbook for sales leaders building high-performing teams where individuals own their results and thrive on accountability. It is also a self-discovery tool for anyone who wants to unlock their full potential or determine if they are among the elite 17%.Revenue generation requires revenue generators. Identifying them is like panning for gold in a pile of rocks, many look promising, few are valuable.This book gives you the tools to stop guessing and start hiring gold.Skills can be taught. SalesDNA is what you're born with.John Marshall, Ph.D., is the founder and CEO of Self Management Group (SMG). He's an organizational psychologist, author, and keynote speaker with over 40 years of experience helping companies and sports teams build high-performance, self-managed cultures.

SalesDNA

The Instant Sales Director: Taking Aim at the Sales Director's Chair. The Instant Sales Director is a practical, experience-driven guide for sales professionals aspiring to leadership - and for newly appointed sales directors looking to avoid learning the hard way.

Drawing on more than five decades of experience, rising from door-to-door salesman to senior leadership roles within major UK manufacturing companies, John D. Moulton offers a candid look at what truly determines success in sales leadership. This is not a theoretical management book. It is grounded in real interviews, real decisions, real mistakes, and the often-unspoken dynamics that shape careers behind closed doors.

Part One focuses on preparation and positioning: how candidates are evaluated, why interviews succeed or fail for reasons rarely stated, and how self-awareness, credibility, and timing influence opportunity. Readers are guided through the realities of leadership expectations, the importance of cultural 'fit,' and the critical transition from high-performing salesperson to accountable leader.

Part Two moves into lived experience. Through a series of sharply observed case studies and reflections, Moulton examines the need to focus on purposefully aligning ability and opportunity, delegation, trust, reporting, decision-making under pressure, and the dire consequence of corporate arrogance.

These chapters reveal how strong brands fail, how sales forces disengage, and how leaders either earn loyalty or lose it - and how to be sure to avoid them all. Throughout the book, readers are challenged to pause, reflect, and assess their own readiness - not just to manage numbers, but to lead people.

Clear principles emerge: listen before acting, delegate responsibility without abandoning accountability, and the recognition that long-term performance is built on trust, clarity, and respect. Written in a direct, conversational style, The Instant Sales Director speaks to ambitious sales professionals, first-time sales leaders, and experienced managers alike. It is both a career roadmap and a cautionary guide - designed to help readers rise faster, lead better, and avoid the costly mistakes that derail so many promising careers.

Ready from Day One

The Instant Sales Director

Sales Leadership at the Summit
This isn't just another book about sales management.
It's about you-stepping up as a true leader.
If you've ever felt that sales leadership is about more than chasing targets and filling reports, you're right. Sales leaders see further, inspire deeper, and build teams that rise higher. That's what this book is about.
Here's what you'll take away:How to elevate your perspective so you lead from the top, not the trenches.
How to craft and share vision that sparks action and loyalty.
How to build teams that thrive under pressure and still deliver results.
How to navigate uncertainty with clarity and confidence.
How to transform from manager to leader-earning influence, trust, and long-term impact.


Why should you care? Because the marketplace is full of managers. But only leaders climb to the summit-and take others with them.
If you're ready to rise, inspire, and lead at the highest level, this book is your roadmap. Order your copy today.

Vision, Growth, And Building High- Performing Teams: VISION, GROWTH, AND BUILDING HIGH- PERFORMING TEAMS

Sales Leadership At The Summit

International agierende Großkunden stellen Geschäftsreiseanbieter vor hohe Anforderungen an Koordination, Transparenz und Servicequalität. Diese Fallstudie entwickelt ein umsetzbares Konzept für den Aufbau eines Key-Account-Managements beim Geschäftsreiseanbieter Global Travel. 

Nach der Analyse der bestehenden Kundenstruktur und Betreuungslogik werden zentrale, dezentrale und hybride Organisationsmodelle des KAM bewertet und eine passende Struktur empfohlen. Kriterien zur Identifizierung von Key Accounts, eine Kundensegmentierung mit Portfolio-Analyse sowie eine gewichtete Bewertungsmatrix zeigen, dass der strategische Kundenwert weit über den aktuellen Umsatz hinausgeht. Ergänzend werden Management-Informationssystem, CRM, Key-Account-Pläne, Kennzahlen und Reporting als Steuerungsinstrumente sowie ein Implementierungsfahrplan erarbeitet. 

Eine praxisnahe Vorlage für Studierende in Vertrieb und Sales Management sowie für Unternehmen, die ihre Großkundenbetreuung professionalisieren wollen.

Organisationsmodell, Kundenportfolio-Analyse, Bewertungsmatrix und CRM-Steuerung am Beispiel von Global Travel

Aufbau eines Key-Account-Managements im Geschäftsreisemarkt

Praise for FLOW Leadership 'The world needs more fearless female leaders like Gaëlle Devins-trailblazers who don't just talk about change, but make it happen. For over a decade, Gaëlle has brought heart, empathy, and emotional intelligence into the boardrooms of high-end luxury brands, proving that leadership isn't just about strategy-it's about people. Her bottom-up approach is rewriting the leadership playbook, creating real impact where it matters most. The Flow Leadership Method isn't just a book-it's a movement. Gaëlle is redefining what it means to lead with purpose, authenticity, and impact. If you're ready to step up, inspire, and drive real change, this is the leadership guide you've been waiting for.' -SHELLEY ZALIS, Founder and CEO, The Female Quotient 'Gaëlle Devins' Flow Leadership brilliantly highlights the transformative power of putting people first, offering a blueprint for creating workplaces where individuals thrive and companies excel. This book is an inspiring call to action for leaders who recognize that empowered and engaged people lead to extraordinary outcomes.' -HUBERT JOLY, Former Best Buy CEO, Senior Lecturer at Harvard Business School, and Bestselling Author, The Heart of Business 'Flow Leadership is exactly what the corporate world needs right now. Gaëlle Devins expertly shows how a new approach to leadership-one that balances People, Purpose, and Performance-can transform a business from the inside out. It's a must-read for any leader ready to embrace the future of work.' -JOHN GERZEMA, CEO of The Harris Poll and New York Times Bestselling Author 'Gaëlle Devins' new book brings a unique dimension to the art of leadership by bringing People, Purpose, and Performance together. Her new framework FLOW@WORK is the outcome of these 3Ps process and a transformative guide for your own personal strategic advantage. Aimed primarily but not uniquely at practitioners, this book will improve the impact of your leadership style, increase your team productivity, and transform the ethos of your organization.' -DR. DOMINIQUE TURPIN, Emeritus Professor, former Dean &amp; President of IMD (Switzerland/Singapore) 'Flow Leadership is a practical guide for leaders to create thriving workplaces by blending People, Purpose, and Performance. With over 23 years of experience, Gaëlle Devins provides insights for aligning organizational goals with personal fulfilment, particularly resonating with the values of the Gen Z workforce.' -JAY RICHARDS, CEO, Imagen Insights 'What makes this book so powerful and practical is Gaëlle's relatable story of navigating all of its well-researched concepts. And FLOW@WORK's concepts of enlightenment, well-being, joy, and emotional balance in work are needed now more than ever. Read this book and put it into action.' -ZACH MERCURIO, PhD, Author of The Invisible Leader and The Power of Mattering

Unleash the Power of People, Purpose, and Performance

Flow Leadership

&lt;p&gt;&lt;span style="background-color: rgba(0, 0, 0, 0); color: rgba(0, 0, 0, 1)"&gt;Eighteen months. That's all you have. If you are in investment sales, that's how long you have to build a pipeline and start raising money. Or else. The problem? Most investment firms don't provide the tools and training for their fundraisers. Why? Because the majority of fundraisers learned from watching others and considered that &lt;/span&gt;&lt;s style="background-color: rgba(0, 0, 0, 0); color: rgba(121, 85, 72, 1)"&gt;"&lt;/s&gt;&lt;span style="background-color: rgba(0, 0, 0, 0); color: rgba(121, 85, 72, 1)"&gt;"&lt;/span&gt;&lt;span style="background-color: rgba(0, 0, 0, 0); color: rgba(0, 0, 0, 1)"&gt;training.&lt;/span&gt;&lt;s style="background-color: rgba(0, 0, 0, 0); color: rgba(121, 85, 72, 1)"&gt;"&lt;/s&gt;&lt;span style="background-color: rgba(0, 0, 0, 0); color: rgba(121, 85, 72, 1)"&gt;"&lt;/span&gt;&lt;span style="background-color: rgba(0, 0, 0, 0); color: rgba(0, 0, 0, 1)"&gt; The net result? High turnover and unhappy careers.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="background-color: rgba(0, 0, 0, 0); color: rgba(0, 0, 0, 1)"&gt;Fortunately, there's a better way. Dakota is a multibillion-dollar fundraising organization that has perfected the four principles of investment sales success: set proper expectations, know who to call on, know what to say, and build a killer follow-up system. These four principles, when applied consistently, lead to outstanding results.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="background-color: rgba(0, 0, 0, 0); color: rgba(0, 0, 0, 1)"&gt;Whether you're an investment salesperson and want to exponentially increase your effectiveness by learning the proper way to work or an executive who's tired of the rampant turnover that plagues most firms, &lt;/span&gt;&lt;em style="background-color: rgba(0, 0, 0, 0); color: rgba(0, 0, 0, 1)"&gt;The Dakota Way &lt;/em&gt;&lt;span style="background-color: rgba(0, 0, 0, 0); color: rgba(0, 0, 0, 1)"&gt;proves that you don't have to be born with anything special to be great at investment sales. You just need the right training-and a proven process to follow. &lt;/span&gt;&lt;/p&gt;

Gui Costin

Morgan Holycross

Time-Tested Principles That Will Turn You Into a World-Class Fundraiser

The Dakota Way

Die B2B Vertriebswelt steht auf dem Kopf! Buzzwords wie z.B. CX Customer Experience, CJ Customer Journey, KI künstliche Intelligenz, Chatbots, Touchpoint Analyse, Agile Sales und Social Selling verunsichern Vertriebsmitarbeitende und Führungskräfte mehr denn je. Möglicherweise fragen Sie sich: "Wird der Verkäufer vor Ort beim hybriden Kunden in Zukunft überhaupt noch benötigt?" Solche und andere Fragen geistern wie ein großes Schreckgespenst durch die B2B Vertriebswelt. In einer Welt die sich immer schneller verändert (VUCA), ist es umso wichtiger für Verkäufer und Führungskräfte aus allen Branchen, dass sie sich auf die neuen Marktveränderungen, Kundenbedürfnisse und Kundenverhalten einstellen. Den Kunden exakt dort abzuholen, wo er sich aktuell in seiner Customer Journey befindet wird zukünftig einer der Erfolgsfaktoren im Vertrieb sein. Das Buch von Henrik Trenkel beschreibt ganzheitlich, Schritt für Schritt, in einer hohen Qualität und praxisnah das COACHED SELLING Rahmenwerk. Einerseits bildet das Rahmenwerk, durch den Einsatz des Business Coaching Prozesses, die Basis für die evolutionäre Verkaufsmethode welche die Transformation vom Verkäufer zum Kunden-Coach beschreibt und somit den Kunden in das Zentrum des Handelns bringt (Customer Centricity). Auf der anderen Seite sind die Coaching Kompetenzen der Vertriebsführungskräfte gefragt, um die PS Ihrer Verkaufsteams auf die Straße zubringen. Beides zusammen bildet eine Vertriebssynergie, welche Mitarbeiter- und Kundenentwicklung auf den nächsten Level hebt. Daraus hat der Autor Schlüsselfaktoren auf das Führen und Verkaufen im B2B Geschäft adaptiert und somit ein wirklich spannendes, neues Verkaufs- und Führungskonzept mit Erfolgsgarantie für das 21.Jahrhundert entwickelt.

Begeisterte Kunden und motivierte Mitarbeitende als Schlüssel für überdurchschnittlichen Verkaufserfolg

Das COACHED SELLING® Rahmenwerk: Führen und Verkaufen mit Coaching Kompetenzen

The structured listening system that generates the inputs AI cannot source When every competitor uses the same AI tools to produce the same strategies, the companies that win are those with better inputs. In Power Listening: Hear What Machines Miss and Earn the Revenue They Can't, Kerushan Govender, CEO of Blacfox and former Microsoft executive, introduces the Intersection Formula, an eight-step methodology that builds genuine market understanding through disciplined, structured listening to real human beings. Power Listening guides readers from honest product self-examination through rigorous market research, evidence-based positioning, high-impact discovery conversations, and a living intelligence loop that compounds in value with every interaction. A companion app at powerlistening.com operationalizes the entire methodology, turning philosophy into a practical working tool for any professional under revenue pressure. Readers will also find: <ul> <li>A complete eight- step Intersection Formula covering the full commercial chain from product understanding through positioning and discovery</li> <li>Practical methods for capturing buyer language at scale and building evidence-based positioning rather than relying on intuition</li> <li>A living intelligence loop framework that updates continuously as markets shift, compounding value with each conversation</li> <li>Guidance on using AI effectively for outputs while protecting the human inputs that generate genuine market understanding</li> <li>Strategies drawn from scaling a $250 million Microsoft business across 80 countries and advising organizations on four continents</li> </ul> Power Listening is written for entrepreneurs, founders, sales leaders, heads of marketing, consultants, freelancers, and anyone whose livelihood depends on creating and exchanging value. It provides a structured, end-to-end system for professionals under revenue pressure who need deeper buyer understanding to drive growth.

Hear What Machines Miss and Earn the Revenue They Can't

Power Listening

The Behavioural Operating System

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