University research represents a $2 trillion untapped goldmine that most executives are missing. Generative AI is revolutionizing this landscape—leading universities report 40-60% efficiency gains in technology scouting and evaluation through AI integration. This book guides leaders, managers, and practitioners on how they can leverage AI-powered scouting and strategic university alliances to access breakthrough technologies. It synthesizes decades of pioneering research and practical experience in technology transfer and provides a data-driven blueprint for executives that combines analytical rigor with proven methodologies for successful university-industry collaborations. The authors provide actionable strategies for identifying, evaluating, and commercializing breakthrough academic discoveries that can redefine the industries and secure companies' competitive future. From leveraging AI-powered scouting to navigating complex IP landscapes and capitalizing on global talent pipelines, this book equips managers, leaders and executives with insights to transform academic potential into quantifiable market value.
Springer International Publishing
978-3-032-24671-4