Sustainability Washing

'Sustainability Washing. A Legal Assessment of Sustainability Claims in the Food System under the Law against Unfair Competition': Sustainability claims shape food advertising, yet they are frequently vague, exaggerated, or false (so-called 'Sustainability Washing'). This thesis examines whether the law against unfair competition captures such claims. The author's empirical research demonstrates that sustainability washing is particularly effective, thus misleading, and that the existing legal framework is fragmented and incomplete. The thesis assesses proposed EU regulatory measures and develops proposals for a coherent regulatory framework.