Success factors for market penetration in CIS countries

Inhaltsangabe:Abstract:When investment businesses decide on pursuing a course of market penetration into CIS countries, there is unfortunately now prescribed way for them to follow. They have to plan and implement their entry into the international market according to criteria which they themselves have decided on. They have to ask themselves several questions. Why are we planning to invest in a foreign country? What are our motives and goals with regard to market penetration? In which country we will invest? Which countries should be penetrated first? When will this process begin? Which forms of market penetration should we chose?The main objective of this study is to identify success factors for market penetration with regard to CIS countries. The model for investment businesses is used to define possible entry strategies into the CIS markets, and to analyse these theoretically and empirically.This paper looks closely at investment possibilities in Russia and in three of the CIS countries: the Ukraine, Moldavia and the Republic of Belarus. This study examines the experiences of 26 companies who have penetrated the markets in CIS countries.Inhaltsverzeichnis:Table of Contents:Executive Summary1Table of Contents2List of Figures5List of Abbreviations71.Introduction81.1Objectives81.2Delimitations91.3Methodology92.Target of Penetration103.Investment Business114.Deciding Which Markets to Penetrate134.1PEST Analysis of Basic Conditions of Foreign Markets134.1.1Political and Legal Conditions134.1.2Economical Conditions144.1.3Socio-Cultural Conditions154.1.4Technological Conditions164.2General and Detailed Analysis164.3PEST Analysis of Russia184.3.1Political and Legal Conditions184.3.2Economical Conditions194.3.3Socio-Cultural Conditions234.3.4Technological Conditions244.4Russia as a Bridge to the CIS Countries244.5PEST Analysis of the Ukraine264.5.1Political and Legal Conditions264.5.2Economical Conditions274.5.3Socio-Cultural Conditions284.5.4Technological Conditions284.6PEST Analysis of the Republic of Belarus284.6.1Political and Legal Conditions284.6.2Economical Conditions294.6.3Socio-Cultural Conditions304.6.4Technological Conditions304.7PEST Analysis of Moldavia314.7.1Political and Legal Conditions314.7.2Economical Conditions314.7.3Socio-Cultural Conditions324.7.4Technological Conditions334.8Conclusion335.Timing of Market Penetration345.1International Timing […]