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Publishing R: Strategies and Techniques
for Earning with E-commerce

Strategies and Techniques for Earning with E-commerce

Routledge Studies in the Economics of Business and Industry

An Examination of Historical Case Studies

The Economic and Social Contribution of Co-operative and Mutual Enterprises

Understanding the psychological elements of consumer behaviour is key for marketing success. This practical textbook for undergraduate and postgraduate students will enable them to apply this knowledge across marketing tasks. Applied Consumer Psychology is ideal for students of consumer psychology, specifically at final year undergraduate and postgraduate levels. It is structured around the different practical tasks that marketers face every day. This textbook: 
- features chapters on attention, motivation, personality and consumer learning 
- demonstrates how these are used in practice across the marketing function
- shows how language in copywriting can affect perception of discount pricing and how eye-tracking technology can help understand what really captures people's attention in advertisements The topics are explored using the latest research and applications, discussing the psychological mechanisms that explain the behaviour. Applied Consumer Psychology will be supported by pedagogical features such as chapter summaries, a glossary of terms and multiple choice questions to help reinforce student learning. Online resources include lecturer PowerPoint slides and interactive experiments.

How to Use Psychological Insights in Marketing

Applied Consumer Psychology

Entrepreneurial Strategies for the Internationalization and Digitalization of SMEs

Aircraft Financing and Leasing: Tools for Success in Aircraft Acquisition and Management, Second Edition provides students and industry professionals with unique insights into the latest developments in the Commercial Aircraft and Engine Leasing and Financing industry that has grown into one of the most distinctive and important industries globally. This book offers a blend of academic and professional views that make it educational and relevant to the everyday operations of the industry. It can be used as a stand-alone textbook as well as a practitioner's guide. Given the impact of the COVID-19 virus on airlines around the world, the industry has experienced substantial changes since the first edition was published. This second edition is thoroughly revised and includes some new case studies and an entirely new chapter on Environmental Considerations with Respect to Aviation Finance. Aircraft Financing and Leasing details the industry's foundational concepts, including aviation law and regulation, airline credit analysis, maintenance reserve development, insurance, transaction cost modeling, risk management tools such as asset and credit diversification, and the art of lease negotiations. Different types of aircraft are explored, highlighting their purposes, as well as when and why airline operators and investors choose specific models over others. In addition, the book covers important factors such as modeling financial returns for leased aircraft and appraising aircraft values. Users will find this an ideal resource for practitioners or as an outstanding reference for senior undergraduate and graduate students.

Tools for Success in International Aircraft Acquisition and Management

Aircraft Leasing and Financing

Springer Texts in Business and Economics

This textbook provides learners with an in-depth analysis of firms that operate as platform businesses. It introduces platform firms as unique business models. Leveraging the early literature on network economics and strategy frameworks, this text elucidates how platform business firms evolve in the modern business world. Taking a strategic perspective, it engages learners with core concepts, frameworks, and tools required to design and operate a platform business firm. Using case studies and analytical frameworks, the book (a) differentiates platform business firms from traditional pipeline firms; (b) explores engagement with different user-groups, value architecture (value creation, delivery, and capture), and operations of platforms; (c) elucidates resources and capabilities of platform firms that provide them with sustained competitive advantage; (d) analyzes performance levers in operating platform business models, including complementarities with other business models; and (e) discusses the sustainability of platform business models in the face of technological, regulatory, and societal challenges, among others.
This edition is designed as a comprehensive textbook for graduate and post-graduate courses in technology, management, and policy programs, specifically focusing on platform business models, digital business strategy, new-age business models, technology strategy, and similar topics. An additional USP is that the book comes with an instructor manual, including slide decks and case teaching notes, available to instructors teaching the course.

Text and Cases

Platform Business Models

AI-Driven Business Model Innovation

Research Methods

Various sectors of emerging markets face unique challenges, largely related to the gap between small and medium-sized enterprise (SME) research and practice. The relationship between SMEs and agriculture, tourism, and other key industries requires a close examination to understand the intricacies of their interplay. An emphasis on the need to bridge this gap, and strategies for scaling up and embedding new sustainability and technology trends into SME strategies is necessary for a healthy growth strategy within emerging markets. Drivers of SME Growth and Sustainability in Emerging Markets is a comprehensive book that delves into the intricate dynamics of small and medium-sized enterprises (SMEs) operating in developing economies. With a focus on a keen awareness of the challenges faced by SMEs, this book offers valuable insights for marketers, entrepreneurs, practitioners, and policy makers seeking to unlock the potential of these vital economic contributors. With a focus on entrepreneurship capacity building and government schemes designed to support SMEs, this book equips readers with the knowledge and tools to create an enabling environment for sustainable SME growth. From identifying bottlenecks and challenges to presenting innovative business models and sustainable practices, this book serves as a vital resource for business students, management faculty, and professionals seeking to navigate the complexities of SMEs in emerging markets.

Drivers of SME Growth and Sustainability in Emerging Markets

The relationship between artificial intelligence (AI) and business model innovation has been widely studied in various academic contexts. These studies range from specific process development analyses to broad industry transformation analyses, with innovative products transforming markets over time. Many businesses are concerned with AI's role in automating activities, product and service customization, and AI's impact on economies. By embracing AI, organizations can transform their business models to be more agile, scalable, and competitive, positioning themselves for success in a digital economy. As AI advances, further research is necessary to revolutionize business strategies and drive success. AI-Driven Business Model Innovation explores the integration of AI in business and organizational practices. This technology is explored as a means of innovation in various business sectors, including human resources, customer service, and organizational management. This book covers topics such as business intelligence, digital technology, and artificial intelligence, and is a useful resource for business owners, policymakers, computer engineers, researchers, and academicians.

A riveting, insider's look at the creation and evolution of the like button and what it reveals about innovation, business, and culture--and its profound impact on modern human interaction."...an entertaining new book by Martin Reeves and Bob Goodson on the origins of the "like" button." -- The EconomistOver 160 billion times a day, someone taps a like button. How could something that came out of nowhere become so ubiquitous--and even so addictive? How did this seemingly ordinary social media icon go from such a small and unassuming invention to something so intuitive and universally understood that it has scaled well beyond its original intent?This is the story of the like button and how it changed our lives. In Like, bestselling author and renowned strategy expert Martin Reeves and coauthor Bob Goodson--Silicon Valley veteran and one of the originators of the like button--take readers on a quest to uncover the origins of the thumbs-up gesture, how it became an icon on social media, and what's behind its power.Through insights from key players, including the founders of Yelp, PayPal, YouTube, Twitter, LinkedIn, Gmail, and FriendFeed, you'll hear firsthand the disorderly, serendipitous process from which the like button was born. It's a story that starts with a simple thumbs-up cartoon but ends up with surprises and new mysteries at every turn, some of them as deep as anthropological history and others as speculative as the AI-charged future.But this is much more than the origin story of the like button. Drawing on business and innovation theory, evolutionary biology, social psychology, neuroscience, and other human-centered disciplines, this deeply researched book offers smart and unexpected insights into how this little icon changed our world--and all of us in the process.

The Button That Changed the World

Like

HBR's 10 Must Reads

How to stay ahead in a world transformed by AI.If you read nothing else on artificial intelligence, read this book. We've chosen a new selection of current and classic Harvard Business Review articles that will help you make sense of the evolving generative AI landscape, manage regulation and risk, and develop a strategy that keeps pace with technological change.This book will inspire you to: <ul><li>Help your people and technology work better together</li><li>Redesign roles, workflows, and capabilities</li><li>Keep your AI projects on track</li><li>Address gen AI's quality control and waste problems</li><li>Harness the potential of agentic AI</li><li>Embed AI in the core of your business</li></ul>This collection of articles includes "For Success with AI, Bring Everyone on Board," by David De Cremer; "Bring Human Values to AI," by Jacob Abernethy, Francois Candelon, Theodoros Evgeniou, Abhishek Gupta, and Yves Lostanlen; "From Prediction to Transformation," by Ajay Agrawal, Joshua Gans, and Avi Goldfarb; "How AI Can Help Managers Think Through Problems," by Elisa Farri and Gabriele Rosani; "The Gen AI Playbook for Organizations," by Bharat N. Anand and Andy Wu; "Agentic AI Is Already Changing the Workforce," by Jen Stave, Ryan Kurt, and John Winsor; "Keep Your AI Projects on Track," by Iavor Bojinov; "How to Marry Process Management and AI," by Thomas H. Davenport and Thomas C. Redman; "The Hidden Penalty of Using AI at Work," by Oguz A. Acar, Phyliss Jia Gai, Yanping Tu, and Jiayi Hou; "Heavy Machinery Meets AI," by Vijay Govindarajan and Venkat Venkatraman; "AI Is Changing the Structure of Consulting Firms," by David S. Duncan, Tyler Anderson, and Jeffrey Saviano; "Stop Running So Many AI Pilots," by Goutam Challagalla, Mahwesh Khan, and Fabrice Beaulieu; "Addressing Gen AI's Quality-Control Problem," by Stefan Thomke, Philipp Eisenhauer, and Puneet Sahni; "AI's Growing Waste Problem--and How to Solve It," by Samsurin Welch, Khaled Soufani, and Eva Morales; and "Don't Let an AI Failure Harm Your Brand," by Julian De Freitas.HBR's 10 Must Reads are definitive collections of classic ideas, practical advice, and essential thinking from the pages of Harvard Business Review. Exploring topics like disruptive innovation, emotional intelligence, and new technology in our ever-evolving world, these books empower any leader to make bold decisions and inspire others.This Updated and Expanded edition features new, breakthrough articles, additional short-form pieces, and a detailed discussion guide to give you and your team the tools you need for sustained success.

HBR's 10 Must Reads on Artificial Intelligence

Strategies and Techniques for Earning with E-commerce

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