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EPUB-Barrierefreiheitsspezifikation 1.0 AA

Donald Miller

StoryBrand 2.0

Wie Sie mit starken Geschichten Ihre Kunden überzeugen

Dieses Buch erklärt Verantwortlichen in B2B-Marketing und -Vertrieb, wie sie die Aufmerksamkeit potenzieller Käufer gewinnen, Vertrauen aufbauen und Kaufentscheidungen positiv beeinflussen können. Die Experten zeigen in ihren Beiträgen, wie Unternehmen entlang des gesamten Funnels wirkungsvoll agieren, welche Strategien, Technologien und Daten dafür entscheidend sind und welches Know-how nötig ist.&nbsp; Ein Buch für alle, die mit innovativen, wirksamen Ansätzen nachhaltiges Wachstum erzielen wollen.

Instrumente, Prozesse und Technologien für mehr Aufmerksamkeit und Wachstum

Die innovative Buyer's Journey im B2B

This timely book challenges the prevailing notion that marketing is--or should be--a purely scientific discipline. Drawing inspiration from Germaine Greer's claim that "marketing is the art form of the twentieth century," Tasgal argues that the field's relentless pursuit of scientific rigor--particularly its imitation of physics through universal laws, reductionism, and "arithmocracy"--has suppressed marketing's artistic and cultural essence.Tasgal delivers a powerful call to action for marketers and communicators, urging them to reclaim creativity from the margins and restore it to the heart of their work. He asks why creativity was ever isolated and reserved for a select group of "creatives," rather than recognized as fundamental to all marketing endeavors.The Art in Marketing Book offers a compelling vision for bridging the false divide between science and art in marketing, showing how a shift toward an art-centered approach can unlock greater distinctiveness, creativity, and meaningful insight for brands in today's complex marketplace.

Why we need less science and more art in marketing

The Art in Marketing

Transform your marketing strategy and engage with customers in ways never before possible.In a world that is changing at unprecedented speeds, the marketing landscape stands at the brink of a profoundly new paradigm. In the AI-driven era, meaningful experiences reign supreme and brands must engage with their customers in new and exciting ways.Although the mission is clear, marketers may feel like they're faced with a sea of static amid a massive influx of data and tremendous cultural shifts. But customers leave subtle clues about exactly what content they want to see, products they want to encounter, and ultimately, the entire online experience they desire with every click, scroll, and purchase.Personalization is the needed mechanism that decodes a clear signal from the noise, and those that use it as the cornerstone of their marketing strategy can unlock a world of opportunity. Those who wait to begin their personalization journey not only lose their competitive advantage, but also fall further behind the pack.The brands that can transcend the noise, understand their customer's wants and needs, and transmit a clear signal back to each individual will create the emotional bonds that lead to long lasting brand loyalty. Think of this book as your decoder ring as you transform your personalization project into a powerhouse.Use it to: <ul><li>Learn the basics of personalization and discover its opportunities across channels</li><li>Communicate the benefits of personalization to your business and gain buy-in</li><li>Establish a scalable structure that fits your organization</li><li>Activate a clean, repeatable process for end-to-end campaign management</li><li>Discover the right tools and methodologies for success</li><li>Get inspiration for your testing roadmap with 70+ use cases</li></ul>

Why Personalization Wins the Customer Experience

Marketing in the AI Era

Wenn die Magie verschwindet ...

Als Kaja den Geburtstag ihres aufmüpfigen Hexenhauses Thetis feiern will, bleiben die Gäste mal wieder aus - doch dann steht der redegewandte Kater Adonis vor ihrer Türe. Durch ihn erfährt sie vom Verschwinden der Naturgeister und deren Magie. Blöd nur, dass Kaja nichts dagegen tun kann, weil sie für eine Hexe erstaunlich wenig über Zauberei weiß.
Um weitere Hilfe zu suchen, wagt sie mit Adonis die lange Reise zur Magierstadt Delphi. Allerdings sind in den dunklen&nbsp;Wäldern&nbsp;Hadeas nicht alle Naturgeister den Menschen freundlich gesinnt. Und je näher sie 
ihrem Ziel kommen, desto mehr deutet darauf hin: Das Ende der Magie hat schon längst begonnen ...

Die Reise zum Ende der Magie

Business and Economics (German Language)

Beatrice Eiring

Mit KI, Strategie und SEO zu wirksamen Texten für Web, Social Media und Suchmaschinen

Guten Content schreiben 2.0

PRAISE FOR MARKETING 7.0 "Legendary for his insight and foresight, Philip Kotler, with his long-time co-authors Hermawan Kartajaya and Iwan Setiawan, take the next step in their leading-edge marketing series. Building on advances in social media, AI and immersive technology from their previous three editions, Marketing 7.0 creatively applies cognitive science concepts and theories to show how marketers can navigate gateways to the human mind to design more personal, relevant and influential marketing." -KEVIN LANE KELLER, E.B. Osborn Professor of Marketing, Tuck School of Business, Dartmouth College "Marketing 7.0 by Philip Kotler is a visionary guide that captures the next evolution of marketing in the age of AI, sustainability, and humanity. This book is an essential read for anyone who wants to understand where marketing is headed and how to stay ahead of the curve." -HERMANN SIMON, Founder and Honorary Chairman, Simon-Kucher "Marketing 7.0 unites technology and human insight, illustrating how marketing has evolved from products and data to the exploration of the depths of the human mind. By integrating AI, immersive technology, and cognitive science, Philip Kotler redefines marketing as a discipline that goes beyond understanding customers and connects with their thoughts, emotions, and experiences." -ALEXANDER CHERNEV, Professor of Marketing, Kellogg School of Management, Northwestern University

A Guide for Thinking Marketers in the Age of AI

Marketing 7.0

Adrian Cloer

Ein fallbasiertes Lehrbuch

Einführung in das Internationale Steuerrecht

Learn the secrets of successful movie storytelling for your business.For years, experts have emphasized the need for brands to become better storytellers, yet practical guidance has been scarce - until now.Using the successful storytelling formulas that movies use to hook audiences, this innovative workbook helps any business create emotionally powerful stories that can produce blockbuster results.Often, businesses fail to connect with their customers because they rely too heavily on rationality and corporate clichéeacute;s. This roadmap guides business leaders away from telling the story they want to tell and towards the story their audience wants to hear.Create a new Enemy &amp; Superpower, Quest, Controlling Idea, Synopsis, Backstory, Logline, and much more.&nbsp; Start capturing the attention of your audience - and their wallets.Ideal for any business or individual aiming to attract attention, investors, and customers, Creating a Blockbuster Brand reveals the essentials of winning hearts and minds. Discover how to engage your audience effectively with the transformative power of storytelling.

Hollywood's Storytelling Secrets for Your Business

Creating a Blockbuster Brand

Ein Kanada-Roadtrip der anderen Art
Die siebzehnjährige Addie Lavoie wollte beweisen, dass sie mehr ist als der verwöhnte Spross von Kanadas berüchtigtstem Verbrecher. Doch ihr Einbruch in ein Museum geht gründlich schief und endet in ihrer Verhaftung. Statt im Gefängnis landet Addie in einem Auto mit drei Polizisten, die sie quer durchs Land nach Toronto bringen. Dort soll sie gegen ihre Familie aussagen. Doch Addie wäre nicht Addie, wenn sie das hinnehmen würde. Was sie in ihrem Fluchtplan nicht einkalkuliert hat, ist der grüblerische Polizist Ronan - und der Verrat in den eigenen Reihen.

Flucht ist (k)eine Lösung

Mission: Getaway Car

Das Erbe der Götter

Eine uralte Prophezeiung. Arkane Mächte außer Kontrolle. Der drohende Untergang einer Welt.Mit dem Erscheinen des siebten Sterns werden göttliche Kräfte entfesselt - ungezügelt treffen sie auf die Welt. Während die Grenzen der Ebenen brechen, sucht ein Übel aus grauer Vorzeit den Weg aus seinem versiegelten Gefängnis in die Freiheit.Kaiserin Raineka hat keine Wahl und entsendet einen Trupp legendärer Abenteurer auf eine verzweifelte Mission: Sie müssen den Funkenträger des Allvaters finden, bevor seine Macht Idia in Schutt und Asche legt. Gejagt von dunklen Kreaturen beginnt für die furchtlosen Krieger ein Kampf gegen die Zeit - und ums Überleben.Wird es ihnen gelingen, das Gleichgewicht zu retten - oder wird Idia im Feuer der Götter untergehen?

Die Sternenfall Chroniken

Since the original publication of Building A Storybrand, over one million business leaders have discovered Donald Miller's powerful Storybrand Framework and they are making millions. Now, the classic resource for connecting with customers has been fully revised and updated, making it even more powerful to prepare you for today's challenges.

Clarify Your Message So Customers Will Listen

Building a StoryBrand 2.0

"A much-needed guide to winning in business as a human in an all-too online world." - EntrepreneurTrying to win the internet is a gloriously inefficient way to build a business. No matter your goals, The Obvious Choice offers 15 essential lessons on profit and success that are timeless because they prioritize the humans who buy from you and not erratic and temperamental algorithms.Jonathan Goodman--one of the world's leading experts on helping people simplify their business--reveals proven frameworks for increasing efficiency, praying to the social media gods less, and mastering the art of finding your customers.Backed by a wide range of case studies, Goodman shows how modern marketing technology has led us astray. That start-ups and established organizations alike have bought into the misguided idea that they need to become "famous on the internet" just to make a few sales.If you're having trouble finding your way, the problem isn't you. The problem is what you've been made to believe it takes to succeed.This book is for any marketer, business owner, coach, or entrepreneur who wants an easier way to make more money, help more people, and have more freedom by avoiding wasted time and resources on dead-ends and ineffective methods.Specifically, you'll learn how to: <ul><li>Build trust in business relationships through community, specificity, and familiarity.</li><li>Apply the four-step content creation framework designed for business owners, not influencers, to get more customers (because likes don't pay the bills).</li><li>Improve profitability by cutting out the work not worth doing.</li></ul> Algorithms change, humans don't.No matter who you are and no matter what you sell, your customer is a human. And yet, marketing these days feels so inhuman.Filled with frameworks, entertaining stories, and admittedly bad-Dad jokes, The Obvious Choice is a much-needed recalibration and, at times, a refreshing slap for a business generation that's lost its way.Buy this book to learn how to earn more and compete less in this much-needed approach to success in a crowded marketplace.

Timeless Lessons on Success, Profit, and Finding Your Way

The Obvious Choice

StoryBrand 2.0

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