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Gesamtkatalog

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Luttrell Regina: Social Media

Social Media

How to Engage, Share, and Connect

Beyond Standardized American English

Foundations of Grammar

Unheard Reciprocity, Resonant Relationality, and Aural Confluence

Sonic Perspectives from the Global Souths

Anthem Ethics of Personal Data Collection

Examines the evolving landscape of data privacy and ethics, arguing that businesses can build trust and drive growth by adopting transparent, consumer-focused data frameworks beyond legal compliance

Data privacy continues to be an important topic for discussion throughout changing technology, business, and legislation landscapes. The U.S. legislation continues to shift state-by-state, resulting in changes that are often difficult for companies to keep up with. This is (one reason) why businesses should adopt their own data framework principles to guide their business strategy. Developing data guidelines or principles is the practice of a business voluntarily going beyond data privacy legislation to create and implement a data collection and usage framework that prioritizes customer relationships through a lens of transparency and control. 
The book explores how consumer data are currently collected from everyday interactions, surveys, website usage, purchases, and more, then examines how that information feeds data and business strategies for companies around the world. Data collection is often complex-it requires different kinds of technology and uses different validation methods, all across different pieces of data-and this complexity can lead to issues with accuracy and tracking of when and how consumer data are used. Data are used to drive business strategies by helping companies find their most loyal users, bring in new customers, and increase usage, among other things. An underlying guide for data principles can lead to improved accuracy in data collection, help businesses stay transparent with consumers, generate more trust, and ultimately, increase business performance. 
As consumers become more educated and more aware about what data are collected and how they are used by companies, there is a growing need for businesses to develop a relationship with their consumers built on trust and mutual value. There is currently a gap between the amount of data collected, its usage, and how consumers trust and value the companies with which they do business. 
Finally, this book discusses how businesses can bridge that gap, between consumer trust and effective business strategy by developing their own set of data guidelines and principles that can improve business growth. These strategies are designed to help drive consumer trust by treating consumers like real people and understanding the relationship between data collection, usage, and consumer trust.

How Applied Data Principles Drive Trust and Business Growth

Navigating Data Standards in Business Strategy

Bloomsbury Studies in Digital Cultures

In 1945, W. Averell Harriman, US Ambassador to the Soviet Union, was presented with a carved wooden plaque of the Great Seal of the United States as a 'gesture of friendship' by a delegation from the Soviet's Young Pioneer Organization. Unbeknownst to him, one of the first covert listening devices, invented by Leon Theremin was hidden within it and was subsequently used to listen in on the ambassador's conversations for six years before being discovered. This book uses remarkable tales like this to tell the story of how modern audio surveillance developed and its important role in the evolution of today's artificial intelligence. Beginning with post-WW2 monitoring devices, Listening In traces an arc through the Cold War era into the present day in which state and commercial spyware can record our calls, copy messages and secretly film us. It subsequently moves into the near future where AI-assisted technologies can listen to things we have not yet said as well as digitally simulate and record our voices after we have died. Exploring how mass audio surveillance is carried out through devices such as smart phones, speakers and baby monitors and used to inform and train AI algorithms, the book provides fresh insights into how we are allowing our personal privacies to be traded for enhanced social connectivity and technological convenience. Ultimately Listening In reveals how the urge to listen and record everything that has ever been uttered is scored deeply into the technological operating systems of cultures from around the world.

How Audio Surveillance Became Artificial Intelligence

Listening In

Consumer trust in advertising has dropped to an all-time low, making it hard for advertisers and marketers to communicate effectively with their audiences. With trust being the single biggest issue affecting the industry, this roadmap for how every practitioner can work to build consumer trust is vital.

The advertising landscape in the 21st century has changed beyond recognition. Whilst some rules remain constant such as the important of creativity, new considerations around volume and the use of customer data in targeting has created new considerations for mid-senior career executives in advertising and new concerns for consumers. With trust in advertising linked so closely with advertising success and positive business results, it's absolutely critical that the industry is able to address the concerns consumers have with advertising and build back trust to ensure advertising can become more effective.
 
Drawing on the latest research and insights from the world's leading sources, Trusted Advertising highlights the issues within the field and provides practical techniques used in advertising to positively strengthen trust. Alongside this, it will explore how trust is protected and maintained as well as how trust in advertising is managed across different media channels and tech platforms.

Featuring real-world examples from brands such as Nationwide, Aldi, Guinness and Giff Gaff, and including insight from Credos, the Advertising Association, the IPA and ISBA, this book will become every advertiser's go-to-guide for creating trusted, effective campaigns.

How to Harness the Value of Trust in Your Brand

Trusted Advertising

Transformational and Wellness-Driven Hospitality

Ultra-Luxury Travel

A Love Story in Songs – 'The first new Beatles story in decades'

John and Paul

Building on contemporary scholarship on post-network television, feminism, melodrama, and crime television, Alison Wielgus analyzes post-network female detective television through the lenses of genre, industry, and discourses of police abolition to argue for a radicalization of crime television that incorporates discourses of restorative justice and a feminist ethics of care. This book positions post-network female detective television as a primary site to examine the intersections of cultural discourses like #MeToo and Black Lives Matter, analyzing the roles of several components of the genre including serialization, circulation, family trauma, transnational victimhood, and discourses of police abolition, among others. Drawing on narrative and genre theory, this book argues that a melodrama/crime television dialectic undergirds post-network detective television, allowing the female detective to emerge as a contested figure representative of larger cultural tensions between gender and policing. While changing industrial measures have allowed for niche programing to evolve and more rigorously interrogate gender norms, Wielgus finds that this disruption rarely extends to the institution of policing itself. #MeToo's imperatives and precursors have worked toward deepening and complicating depictions of sexual assault and femicide with narrative nuance, but there remains an uneasy relationship between Black Lives Matter and policing discourses and the desire to position female detectives as heroic saviors in the production of copaganda narratives. Ultimately, this book identifies a central problem of crime television in the limitations the genre places on the construction and representation of the structural and societal functions of policing, even amid other strides in progressive representation.

Mother, Maiden, Cop

Female Detectives on Post-Network Television

Parasocial Interaction in a Shifting Media Landscape

Parasocial Media

Exploring Portuguese Radio Phone-In Programs

The Interaction Order on Talk Radio

A How-To Guide for Implementation and Management

AI for Public Relations

Understand how to craft strategies and messages that engage different stakeholders on sustainability, avoiding greenwashing and creating compelling and compliant communication.

Translating Strategy into Effective Stories

Sustainability Storytelling

Social Media

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