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Social Brand Management in a Post Covid-19 Era
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Social Brand Management in a Post Covid-19 Era

Livre (broché)env. 37.50 CHF
livrable dans env. 10-20 jours

This book discusses how the Covid-19 pandemic changed the way consumers relate with brands and how brands can reinvent, improve, or optimize themselves to meet new needs, expectations, and preferences of consumers.

novembre 2024, env. 68 pages, Routledge Focus on Business and Management, Anglais
Taylor and Francis
978-1-032-46573-9

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