Smart Alliance
How a Global Corporation and Environmental Activists Transformed a Tarnished Brand
Large and wealthy global companies too often fail to acknowledge environmental responsibility or workers' rights. This book tells the dramatic story of one company--Chiquita Brands International--that decided to change the negative paradigm and became a model of how multinational companies can become motivated to solve critical global problems.
avril 2004, env. 304 pages, Yale Agrarian Studies Series, Anglais
University Presses
978-0-300-10233-8
University Presses
978-0-300-10233-8