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Suckow S: Small is Your Superpower!

Small is Your Superpower!

F*ck Your Agency is a practical guide to online advertising for service-based business owners who want to run their own marketing rather than outsource it to an agency. Its central argument is that the person who best understands the customer - the business owner - is better placed to produce effective advertising than an external agency that understands marketing in general but not the specific business, its customers, or its voice.
The book is aimed at owners of service businesses such as trades, professional practices, and coaching or consulting firms: people who have typically grown through word of mouth and referrals and now want a more reliable and predictable way to generate leads.
It is organised into three parts.
Part One focuses on clarity. It addresses the common objections that keep owners dependent on agencies (lack of time, lack of technical skill, cost concerns), sets out five "ad-spend archetypes" that describe different ways people approach advertising, and works through how to define an ideal customer, why that customer buys, and what the owner is trying to achieve.
Part Two sets out ten principles of effective advertising that the author argues hold true regardless of the product or platform. These cover the balance between creative and data, how to interpret performance metrics, matching the message to the audience and their stage of awareness, sequencing emotional and rational appeals, addressing objections, guiding prospects one step at a time, and diagnosing where a campaign is failing. Each principle is illustrated with campaign examples and the underlying psychology.
Part Three brings the principles together into a step-by-step process: selecting a platform, structuring a funnel, writing the ad, building a landing page, and measuring and iterating on results.
The author, Brandon Willington, is the founder of a marketing education business that teaches service-based business owners to run their own Meta and Google advertising. He was named Australian Young Entrepreneur of the Year (Marketing) in 2025. The book is written in an informal, direct style and draws on his experience running an agency and, later, teaching business owners directly.

Turn clicks into leads that actually buy

F*ck Your Agency

When you apply the StoryBrand framework your brand will stand out. Developing that framework to clarify your message and grow your business is about to get a whole lot simpler. . . Since the original publication of&nbsp;Building a StoryBrand, over one million business leaders have discovered Donald Miller's powerful StoryBrand framework, and their businesses are growing. Now, the classic resource for connecting with customers has been fully revised and updated, making it an even more powerful tool to prepare you to engage customers. In a world filled with constant, on-demand distractions, it has become very hard for business owners to effectively cut through the noise to reach their customers. Without a clear, distinct message, customers will not understand what you can do for them and won't engage. In&nbsp;Building a StoryBrand 2.0, Donald Miller not only deepens his teaching on how to use his seven universal story elements-he'll provide you with one of the most powerful and cutting-edge tools to help with your brand messaging efficacy and output. The StoryBrand framework is a proven process that has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Now you can have access to the perfected version, making it more essential. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band,&nbsp;Building a StoryBrand 2.0&nbsp;will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

Clarify Your Message So Customers Will Listen

Building a StoryBrand 2.0

There are plenty of hurdles to overcome running a small business. It may have excellent products and services, investment capital, and an ideal location, BUT, if its brand is lackluster or nonexistent, success will be that much harder to attain.


Your small business’ brand is more than its logo, look, and colors. It emanates from the mindsets, attitudes, and behaviors of anyone and everyone involved in it. And, since success depends on its brand reputation, it’s critical that you do everything possible to ensure that your customers’ experiences are amazing.


Beyond Your Logo delivers 7 strategic ideas with loads of free and low-cost tactics and resources you can implement and use immediately. And, you don’t need any marketing or branding experience to benefit from the guidance Elaine gives you!


Whether you own an existing small business, work for one, or are starting a new one, learn the concepts and tools that can take your company well Beyond Your Logo.


HERE ARE SOME OF THE THINGS READERS WILL LEARN:


 What a brand is and why building a strong one is essential to small business success

 How to put customers at the center of every action

 Where to find low or no-cost marketing and branding help for your small business

 Why and how professionalism pays off

 How being nimble and quick is an advantage to small businesses

 What Small Business Social Responsibility (SBSR) is and how to practice and benefit from it

 Why developing a small business marketing and branding strategy is important for success





The book includes:


 A complete guide for developing your company's marketing and branding strategy

 Both American and Canadian resources and references

 Downloadable Bonus Material

 Charts/graphics

 Testimonials from bestselling business authors and marketing thought leaders

 Publisher's Cataloging-In-Publication Data for libraries (print edition)





Readers' Favorite Five Star Award

7 Brand Ideas That Matter Most For Small Business Success

Beyond Your Logo

New York Times best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses.

Building a Storybrand

&lt;b&gt;In the modern economy, businesses must have heart&lt;/b&gt;  &lt;p&gt;The marketing industry is broken. Consumers are tired of interruption, push, mass media and the manipulation of marketing and advertising generally. They want to deal with honest, ethical companies that have heart and purpose and that care about serving all their stakeholders instead of their pockets. Conscious Marketing proves that marketing can really work if the paradigm is shifted—radically. In &lt;i&gt;Conscious Marketing: How to Create an Awesome Business With a New Approach to Marketing&lt;/i&gt;, author Carolyn Tate demonstrates just how beneficial this shift can be. By practising the four tenets of conscious marketing, companies can raise their brand's profile and attract customers for life. The book shows how building a business with a higher-purpose can lead to sustainability, profitability and industry leadership. Conscious marketing works for both multinational corporations and cash-strapped small business alike.&lt;/p&gt; &lt;p&gt;In the modern market, a business that does well and contributes to the elevation of humanity and the planet attracts the best customers, employees, suppliers and investors. These people evangelize, and the brand reach expands exponentially further and to a more loyal audience than traditional marketing will ever capture. This concept and other topics in the book include:&lt;/p&gt; &lt;ul&gt; &lt;li&gt;What's wrong with marketing and why it doesn't work&lt;/li&gt; &lt;li&gt;What "conscious" means to the consumer, business, leader and marketer&lt;/li&gt; &lt;li&gt;The who, what, why and how of conscious marketing&lt;/li&gt; &lt;li&gt;Navigating the shift from traditional to conscious practices&lt;/li&gt; &lt;/ul&gt; &lt;p&gt;The book includes a three-part guide to crafting an actionable plan, including where to find help. Marketing doesn't have to be the budgetary dead weight it has become. It can be fun, human and inspiring for everyone involved, but change requires a deep shift in thinking and behaviour that goes way beyond the transaction or the sale. To stay relevant in the modern economy, businesses must show what's at their core, why they do what they do and why it matters. &lt;i&gt;Conscious Marketing&lt;/i&gt; is a comprehensive guide to fixing the problem, with a sustainable solution.&lt;/p&gt;

Carolyn Tate

How to Create an Awesome Business with a New Approach to Marketing

Conscious Marketing

I don't know what I should be doing to market my business.
I don't have time to commit to marketing.
I tried marketing in the past and it hasn't worked.


If you're struggling with marketing, this book is for you.


Someone decides to become a customer of your business because you have something they want or need. But first, they have to know you have something they want or need. How you tell them is through marketing.


Forward Thinking for Your Business is a desktop reference for business owners who want to make better marketing decisions. Short chapters on real business situations will help you decide if a marketing opportunity will reach the right people and make them want to become customers. There are many ways to market your business and you want to choose what will work best for you. This book can guide you to those good choices.


This book will save you time and money - two things no business owner likes to squander. It includes a one-page marketing plan and plenty of tips you can implement today to boost your marketing results.

It's not who you know in business, it's who knows you

Forward Thinking For Your Business

Since the original publication of Building A Storybrand, over one million business leaders have discovered Donald Miller's powerful Storybrand Framework and they are making millions. Now, the classic resource for connecting with customers has been fully revised and updated, making it even more powerful to prepare you for today's challenges.

Are You Making One of These Online Business Mistakes That's Silently Killing Your Growth?
If you're pouring time and money into your website, marketing, or content but still not seeing results, chances are you're making at least one of the most common online business mistakes. Maybe several.
Answers to the 50 Biggest Online Business Mistakes pulls back the curtain on what's really holding your business back and how to fix it. Whether you're just starting an online business or have been at it for years, this no-fluff guide will help you identify problems, fix what's broken, and build a business that actually grows.
Written by two seasoned entrepreneurs, Bret Ridgway and Frank Deardurff (known as "That One Web Guy"), this book is built on more than 30 years of real-world experience working with online businesses, websites, marketing systems, and digital products.
Inside this book, you'll learn:Why most people fail before they even start
Website mistakes that hurt conversions and sales
Marketing mistakes that waste time and money
Lead generation and email marketing mistakes
Offer and pricing mistakes that limit growth
Customer experience mistakes that hurt repeat business
Systems and scaling mistakes that cause burnout
How to fix problems quickly and move your business forward


This is not a theory book filled with fluff. This is a practical guide based on real business experience, real websites, real marketing campaigns, and real mistakes that business owners make every day.
If you are a small business owner, entrepreneur, course creator, coach, freelancer, consultant, or e-commerce seller, this book will help you avoid costly mistakes and grow your online business faster.
Stop guessing. Fix what's broken. Build a better business.

Fix What's Broken, Skip the Struggle, and Finally Build a Business That Works

Answers To The 50 Biggest Online Business Mistakes

ORDINARY PEOPLE, EXTRAORDINARY ENTREPRENEURS! The UnNoticed Entrepreneur: How Entrepreneurs Can Leverage Their Authenticity To Build Brands presents 50 true stories from entrepreneurs around the world and across diverse industries, sharing how they got noticed and built their start-ups into profitable ventures--all on a lean budget. Their experiences provide valuable lessons you can apply to your business today! <ul><li>Why authenticity matters </li><li>How to get social proof for your product</li><li>Low cost promotion ideas</li><li>How to use speed to compete</li><li>When to build a community of customers</li><li>Which books you should read </li><li>Where to get your tech stack</li><li>Who you can talk to for help</li></ul> And so much more... The UnNoticed Entrepreneur: How Entrepreneurs Can Leverage Their Authenticity To Build Brands is a must-read for every business owner who is ready to unlock the secrets to sustainable growth.

How Entrepreneurs Can Leverage Their Authenticity to Build Brands

The UnNoticed Entrepreneur, Book 3

Marketing doesn't fail because you're bad it. It fails because it's muddled, meager, messy and drowned in noise.After 40 years in marketing, Wendy Beth Moore has seen the same pattern derail businesses again and again: chasing shortcuts instead of doing the work that actually drives results. This fully updated 15th Anniversary Edition of muddled, meager &amp; messy cuts through hype with practical, hard-earned insight. There are no magic bullets here. Just the disciplined work of clarifying your value, understanding your customer and building marketing that holds up in the real world. If you're ready to rethink your marketing and tighten up your approach, this book gives you the clarity to build marketing that holds up over time.

Marketing masterclass for entrepreneurs & small business

muddled, meager & messy

800-CEO-Read Sales Book Of The Year for 2015 | Forbes 15 Best Business Books of 2015 | &lt;br /&gt;&lt;br /&gt;“The chapters, (46 of them in this 256 page book) are quick and concise, and it is easy to pick it up anywhere and find a nugget of easily actionable advice, but the kicker is that the actions he recommends are also quick and concise, so that we can accomplish them in the few bursts of spare time we all have left.” &lt;b&gt;– 800CEORead.com&lt;/b&gt;&lt;br /&gt;&lt;br /&gt;“Follow Goldfayn's brilliant advice and you will have an endless supply of customer testimonials, spontaneous referrals, and new business, and it will compel you to buy a beautiful fountain pen and stop obsessing over social media. His advice simply works.” – &lt;b&gt;Inc.com&lt;br /&gt;&lt;br /&gt;Grow your business by 15% with these proven daily growth actions&lt;/b&gt; &lt;p&gt;Do you have trouble finding time during your hectic day to grow your business? Is your company stalled because you are too busy reacting to customer problems? Do you lack the funds to jumpstart an effective marketing plan?&lt;/p&gt; &lt;p&gt;&lt;i&gt;The Revenue Growth Habit&lt;/i&gt; gives business owners, leaders, and all customer facing staff a hands-on resource for increasing revenue that is fast, easy, and requires no financial investment. Alex Goldfayn, CEO of the Evangelist Marketing Institute, shows how to grow your organization by 15% or more in 15 minutes or less per day—without spending a penny of your money.&lt;/p&gt; &lt;p&gt;Forget about relying on social media. Posting on Twitter, Facebook, and LinkedIn doesn't grow revenue, especially for business-to-business companies. &lt;i&gt;The Revenue Growth Habit&lt;/i&gt; shows how to request and collect testimonials and how to &lt;i&gt;communicate&lt;/i&gt; these testimonials to grow your business. You will discover how to write powerful case studies, ask for (and get!) referrals, grow your lists, and send a revenue-growing newsletter. Goldfayn also includes information for teaching your customer service people how to inform your current clients about what else they can buy from you. This proven approach revolves around &lt;i&gt;letting your customers tell your story.&lt;/i&gt; There is nothing you can say about your products and services that is more effective than what your paying customers say.&lt;/p&gt; &lt;p&gt;How does it work? Each day, take one quick, proactive communication action that tells someone about how they'll be improved after buying from you. Choose from the 22 actions Goldfayn details in &lt;i&gt;The Revenue Growth Habit&lt;/i&gt;. Each technique is fast, simple, and free. It only requires your personal effort to communicate the value of your product or service to someone who can buy from you. Personal communication—the key to the 22 action steps—will make your company stand head-and-shoulders above the competition.&lt;/p&gt;

Alex Goldfayn

The Simple Art of Growing Your Business by 15% in 15 Minutes Per Day

The Revenue Growth Habit

Create a strong brand DNA-and watch it grow These days, customers want to have a deeply felt connection to the brands behind the products they're purchasing, which means that if you're starting a business, a strong brand DNA has got to be part of your creative process from day one. And it needs to be more than just an abstract idea: to give your brand life-and a bigger chance of surviving against the competition-you need to have a standout launch strategy and a set plan for growing your brand in a noisy marketplace. In Launching &amp; Building a Brand For Dummies, Amy Will-who launched her first business at just 24-years-old and has been the brains behind four strong and buzzworthy brands-covers everything from crafting a powerful brand identity and planning that all-important launch to being prepared to scale up as you begin to take off. She reveals crucial lessons from her personal experience in launching five companies, as well as detailing case studies from some of the strongest brands out there, accompanied by insights and advice from successful founders and branding experts. <ul> <li>Stand out on social media</li> <li>Create viral campaigns</li> <li>Build on Customer Loyalty and LongevityDeal with the competition</li> </ul> Whether you're thinking of starting a business or are already building up your market share, memorable brand identity will be the key to-and Launching &amp; Building a Brand For Dummies one of the secrets of-your future standout success.

Launching & Building a Brand For Dummies

Small is Your Superpower!

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