Über uns

À propos de nous

Open Access

Karriere

Carrière

Aboverträge Kündigen

Résiliation d’abonnement

Vertrag widerrufen

Résiliation de contrat 

Datenschutz

Protection des données

Impressum

Mentions légales

Barrierefreiheit

Accessibilité

Zahlung und Lieferung

Paiement et livraison

Libra

Was ist Libra?

C'est quoi Libra ?

Kostenlos testen

Tester gratuitement

LEXIA

LEXIA Arbeitsrecht

Was ist LEXIA?

C'est quoi LEXIA ?

LEXIA Familienrecht

Zeitschriften

Revues

recht

Pflegerecht

ZBJV

forumpoenale

ZStrR

Anwaltsrevue

Revue de l'avocat

RSAS

FamPra.ch

ASYL

Life Science Recht

BlAR

Sachbuch

Livres spécialisés

LOKI

Semaphor

Fokusthemen

Focus

Thema

Recht studieren

Arbeitsrecht

Droit du travail

Studium

Études

Familienrecht

Droit de la famille

Sozialversicherungsrecht

Droit des assurances sociales

Strafrecht

Droit pénal

Aktienrecht

Droit des sociétés anonymes

Persönlichkeitsrecht

Droit de la personnalité

Publikationen

Publications

Literatur

Digitales Angebot

Bücher

Livres

Buchreihen

Collections

Onlinemodule LEXIA

Modules en ligne LEXIA

recht.ch

Studienliteratur

Littérature pour les études

Swisslex

Dienstleistungen

Services

Dienstleistungen für

Corporate Books

Publishing Lösungen

Aktuelles

Geschäftskunden

Professionnels

Corporate Publishing

Content solutions

Buchhandlungen

Librairies

Veranstaltungen

Événements

Presse

Dozierende

Enseignants

Studierende

Étudiants

Inserierende

Annonceurs

Newsletter

Blog

Autorinnen/Autoren

Auteurs

Unsere Schreibenden

Hilfe

Unsere Autorinnen und Autoren

Liste

Autorenlounge

Espace des auteurs

Bei uns publizieren

Publier chez nous

Open Access Policy

Verlag

Éditions

Themen

Mehr wissen

Mitarbeitende

Collaborateurs

Geschichte

Histoire

Unser Magazin

Notre magazine

Vision und Mission

Vision et mission

Partner

Partenaires

Unternehmenskultur

Culture d'entreprise

Kontakt

Contact

Shop

Schweizer Recht

Ausländisches Recht

Über unseren Shop

Neuerscheinungen

Nouveautés

Sortiment & Suche

Catalogue & Recherche

Vorankündigungen

À paraître

Nach Rechtsgebiet

Par domaine juridique

Kommentare

Commentaires

Gesamtkatalog

Catalogue complet

Fachkatalog Recht

Catalogue de droit

Suckow S: Small is Your Superpower!

Small is Your Superpower!

F*ck Your Agency is a practical guide to online advertising for service-based business owners who want to run their own marketing rather than outsource it to an agency. Its central argument is that the person who best understands the customer - the business owner - is better placed to produce effective advertising than an external agency that understands marketing in general but not the specific business, its customers, or its voice.
The book is aimed at owners of service businesses such as trades, professional practices, and coaching or consulting firms: people who have typically grown through word of mouth and referrals and now want a more reliable and predictable way to generate leads.
It is organised into three parts.
Part One focuses on clarity. It addresses the common objections that keep owners dependent on agencies (lack of time, lack of technical skill, cost concerns), sets out five "ad-spend archetypes" that describe different ways people approach advertising, and works through how to define an ideal customer, why that customer buys, and what the owner is trying to achieve.
Part Two sets out ten principles of effective advertising that the author argues hold true regardless of the product or platform. These cover the balance between creative and data, how to interpret performance metrics, matching the message to the audience and their stage of awareness, sequencing emotional and rational appeals, addressing objections, guiding prospects one step at a time, and diagnosing where a campaign is failing. Each principle is illustrated with campaign examples and the underlying psychology.
Part Three brings the principles together into a step-by-step process: selecting a platform, structuring a funnel, writing the ad, building a landing page, and measuring and iterating on results.
The author, Brandon Willington, is the founder of a marketing education business that teaches service-based business owners to run their own Meta and Google advertising. He was named Australian Young Entrepreneur of the Year (Marketing) in 2025. The book is written in an informal, direct style and draws on his experience running an agency and, later, teaching business owners directly.

Turn clicks into leads that actually buy

F*ck Your Agency

New York Times best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses.

Clarify Your Message So Customers Will Listen

Building a Storybrand

Ready to make social media marketing work for your business?

Frustrated with lack of results with your social media marketing efforts?

Need some ideas on how to differentiate your business from everyone else in your field?



Find your business's true competitive edge and learn how to build your social media marketing strategy to attract a loyal following on social media who love what you do and buy from you!



The journey of heart-centered, authentic marketing begins with finding the authentic core message of your brand or business and then building social media marketing strategy for lead generation and sales around this message.



The right core message connects and builds trust with your potential clients and customers who share your values and believe in what you stand for - your tribe! Without building this this relationship and trust first, it is practically impossible to build a loyal following or turn leads into sales.



This approach shifts the whole focus of marketing. It is no longer about just selling but making a positive difference in the world around us through building goodwill, relationships and offering solutions and service. It is no longer about the number of the followers but the quality of those followers and the quality of the relationship you have with those followers that matters when growing your business on social media.

Heart centered, authentic marketing

In the Heart of Social Media Marketing

800-CEO-Read Sales Book Of The Year for 2015 | Forbes 15 Best Business Books of 2015 | &lt;br /&gt;&lt;br /&gt;“The chapters, (46 of them in this 256 page book) are quick and concise, and it is easy to pick it up anywhere and find a nugget of easily actionable advice, but the kicker is that the actions he recommends are also quick and concise, so that we can accomplish them in the few bursts of spare time we all have left.” &lt;b&gt;– 800CEORead.com&lt;/b&gt;&lt;br /&gt;&lt;br /&gt;“Follow Goldfayn's brilliant advice and you will have an endless supply of customer testimonials, spontaneous referrals, and new business, and it will compel you to buy a beautiful fountain pen and stop obsessing over social media. His advice simply works.” – &lt;b&gt;Inc.com&lt;br /&gt;&lt;br /&gt;Grow your business by 15% with these proven daily growth actions&lt;/b&gt; &lt;p&gt;Do you have trouble finding time during your hectic day to grow your business? Is your company stalled because you are too busy reacting to customer problems? Do you lack the funds to jumpstart an effective marketing plan?&lt;/p&gt; &lt;p&gt;&lt;i&gt;The Revenue Growth Habit&lt;/i&gt; gives business owners, leaders, and all customer facing staff a hands-on resource for increasing revenue that is fast, easy, and requires no financial investment. Alex Goldfayn, CEO of the Evangelist Marketing Institute, shows how to grow your organization by 15% or more in 15 minutes or less per day—without spending a penny of your money.&lt;/p&gt; &lt;p&gt;Forget about relying on social media. Posting on Twitter, Facebook, and LinkedIn doesn't grow revenue, especially for business-to-business companies. &lt;i&gt;The Revenue Growth Habit&lt;/i&gt; shows how to request and collect testimonials and how to &lt;i&gt;communicate&lt;/i&gt; these testimonials to grow your business. You will discover how to write powerful case studies, ask for (and get!) referrals, grow your lists, and send a revenue-growing newsletter. Goldfayn also includes information for teaching your customer service people how to inform your current clients about what else they can buy from you. This proven approach revolves around &lt;i&gt;letting your customers tell your story.&lt;/i&gt; There is nothing you can say about your products and services that is more effective than what your paying customers say.&lt;/p&gt; &lt;p&gt;How does it work? Each day, take one quick, proactive communication action that tells someone about how they'll be improved after buying from you. Choose from the 22 actions Goldfayn details in &lt;i&gt;The Revenue Growth Habit&lt;/i&gt;. Each technique is fast, simple, and free. It only requires your personal effort to communicate the value of your product or service to someone who can buy from you. Personal communication—the key to the 22 action steps—will make your company stand head-and-shoulders above the competition.&lt;/p&gt;

Alex Goldfayn

The Simple Art of Growing Your Business by 15% in 15 Minutes Per Day

The Revenue Growth Habit

Marketing is not about algorithms. It is about people.You did not start your business because you wanted to spend your days fighting the social media algorithm, figuring out what to post, or trying to decode SEO. You started it because you are good at what you do and you care about your customers. But somewhere along the line, marketing turned into this noisy, overwhelming, soul-sucking monster that everyone swears they have the secret for.Here is the truth: there is no secret. There is just belonging.Stop Marketing, Start Belonging is for the business owner who is done with the gurus, gimmicks, and grind. Whether you are running a service company, a shop, or a small but mighty brand, this book will help you turn everyday conversations into loyal, repeat customers.Inside, you will learn how to: <ul><li>Combine traditional and digital marketing into one trackable, real-world system</li><li>Build a brand that people actually trust (and talk about)</li><li>Create content that feels natural, not forced or fake</li><li>Use community as your most powerful marketing channel</li><li>Stop wasting time on random acts of marketing and start seeing real results</li></ul>This book replaces hype with honesty. It shows you how real businesses grow by being consistent, showing up, and caring about the people they serve. When your marketing feels genuine, your business becomes unforgettable.So, if you are tired of shouting into the void, tired of chasing trends that burn out faster than a bad TikTok dance, and ready to finally grow a business that feels good and works better, this is your playbook.Stop chasing clicks. Stop burning out. Start belonging.

Stop Marketing, Start Belonging

RAME Business Growth Library

Create a content marketing plan that attracts customers, builds authority and supports business growth.
Publishing more content does not automatically produce better marketing results. Without a clear plan, businesses can spend considerable time creating articles, social media posts, emails and other materials without knowing whether those activities are reaching the right customers or supporting their objectives.
Creating Your Content Marketing Plan shows you how to move from disconnected content activity to a practical, structured approach that supports your wider marketing strategy.
Written for business owners, managers and marketing professionals, this book explains how to develop content around your customers' needs, choose appropriate channels, organise your publishing activities and make better use of the resources available to you.
You'll learn how to:Identify the audiences your content needs to reach and the questions they are asking.
Connect your content marketing objectives to your business and marketing strategy.
Develop relevant content themes and messages that support your value proposition.
Select appropriate content formats and distribution channels.
Build a realistic content calendar and publishing workflow.
Repurpose existing content to improve efficiency and extend its value.
Use AI to support content planning and production while maintaining quality and judgement.
Measure content performance and continuously improve your approach.


Rather than encouraging businesses to produce more content for its own sake, this book focuses on creating the right content, for the right people, with a clear commercial purpose.
Part of the RAME Business Growth Library, it provides the content planning stage of the RAME Growth System, helping you turn your marketing strategy into a connected, manageable programme of activity.
Plan with purpose. Create with consistency. Improve through learning.

Create a content marketing plan that attracts customers, builds authority and supports growth

Creating Your Content Marketing Plan

"...ilumina uno de los aspectos más incomprendidos del lanzamiento de una empresa y debería permitir a innumerables emprendedores dormir mejor por la noche". - Scott Stedman, emprendedor en serie y autor de Mouse, una novela. (Grupo de libros Greenleaf)
Ya sea que sea un emprendedor en ciernes, una pequeña empresa establecida, una persona influyente en las redes sociales, un especialista en marketing de una gran corporación (o algo intermedio), la idea de ser una "marca" se considera esencial para el desarrollo de una estrategia de marketing sólida.
Pero ¿y si no lo es?
En Tatuajes, no marcas: una guía para emprendedores sobre marketing inteligente y creación de negocios, el innovador de medios Clint White le da la vuelta a la marca. Muestra cómo su enfoque flexible de "tatuaje" para la participación del consumidor es una mejor opción para la mayoría de las empresas y organizaciones.
A diferencia de las marcas impulsadas por el mercado, los tatuajes están impulsados por una misión. Son personales, identificables y lo suficientemente ágiles como para evolucionar con las necesidades de los consumidores, y no arruinan el banco. Hacen que los consumidores hablen con entusiasmo dentro y fuera de línea sobre cómo su producto o servicio marca una diferencia en sus vidas.
Basándose en la investigación, la psicología y décadas de experiencia, Tatuajes, no marcas ofrece un enfoque innovador de marketing. Incluye pasos sencillos para pre- pararse para el éxito e identificar el enfoque de marketing que mejor funcionará para usted y su producto oservicio.
Después de todo, eres un tatuaje, no una marca. ¡Y eso es algo muy bueno!

Tatuajes, No Marcas

Grow your business by 15% with these proven daily growth actions

Do you have trouble finding time during your hectic day to grow your business? Is your company stalled because you are too busy reacting to customer problems? Do you lack the funds to jumpstart an effective marketing plan?

The Revenue Growth Habit gives business owners, leaders, and all customer facing staff a hands-on resource for increasing revenue that is fast, easy, and requires no financial investment. Alex Goldfayn, CEO of the Evangelist Marketing Institute, shows how to grow your organization by 15% or more in 15 minutes or less per day--without spending a penny of your money.

Forget about relying on social media. Posting on Twitter, Facebook, and LinkedIn doesn't grow revenue, especially for business-to-business companies. The Revenue Growth Habit shows how to request and collect testimonials and how to communicate these testimonials to grow your business. You will discover how to write powerful case studies, ask for (and get!) referrals, grow your lists, and send a revenue-growing newsletter. Goldfayn also includes information for teaching your customer service people how to inform your current clients about what else they can buy from you. This proven approach revolves around letting your customers tell your story. There is nothing you can say about your products and services that is more effective than what your paying customers say.

How does it work? Each day, take one quick, proactive communication action that tells someone about how they'll be improved after buying from you. Choose from the 22 actions Goldfayn details in The Revenue Growth Habit. Each technique is fast, simple, and free. It only requires your personal effort to communicate the value of your product or service to someone who can buy from you. Personal communication--the key to the 22 action steps--will make your company stand head-and-shoulders above the competition.

The Secret Service Business Series

JUST RELEASED: A Groundbreaking Series for Small Skill-and-Service Businesses
Comprising a substantial portion of the global business population, small skill-or-service businesses (SSBs) are vital to our economy but go largely unsupported. Due to a lack of SSB-specific education, investment and expertise, the millions of individuals who own an SSB can find themselves frustrated and floundering with nowhere to turn... until now. 
Developed over a decade, The Secret Service Business Series reveals the intel required to build a strong skill-or-service business in a post-pandemic, screen-centric world. 
Secret Service Marketing, the first book in the series, is a game-changing guide to SSB-specific marketing, business modeling and mindset management. Ideal for frustrated or flailing business owners, and the service providers striving to support them, this book combines expert insights with practical instructions to generate maximum impact and lasting change on a tight budget.
In this book, you'll discover:Step-by-step 'Recovery Missions' to get a struggling business back on track
Tools and tactics to gain clarity, confidence and resilience
The 8 essentials of a viable business model (and how to define or refine them for your skill-or-service business)
Tried-and-tested marketing strategies specific to SSBs
How to boost results without draining your bank balance, and much more.


With this book and its sister guides, The Secret Service Website Formula and The Modern Marketing Arsenal, you'll have the intel to avoid the pitfalls of mainstream marketing and reach the holy grail of SSB ownership... the power to make money and make a difference.

The Underground Guide to Modern Marketing for Small Skill-or-Service Businesses

Secret Service Marketing

ORDINARY PEOPLE, EXTRAORDINARY ENTREPRENEURS! The UnNoticed Entrepreneur: How Entrepreneurs Can Leverage Their Authenticity To Build Brands presents 50 true stories from entrepreneurs around the world and across diverse industries, sharing how they got noticed and built their start-ups into profitable ventures--all on a lean budget. Their experiences provide valuable lessons you can apply to your business today! <ul><li>Why authenticity matters </li><li>How to get social proof for your product</li><li>Low cost promotion ideas</li><li>How to use speed to compete</li><li>When to build a community of customers</li><li>Which books you should read </li><li>Where to get your tech stack</li><li>Who you can talk to for help</li></ul> And so much more... The UnNoticed Entrepreneur: How Entrepreneurs Can Leverage Their Authenticity To Build Brands is a must-read for every business owner who is ready to unlock the secrets to sustainable growth.

How Entrepreneurs Can Leverage Their Authenticity to Build Brands

The UnNoticed Entrepreneur, Book 3

I don't know what I should be doing to market my business.
I don't have time to commit to marketing.
I tried marketing in the past and it hasn't worked.


If you're struggling with marketing, this book is for you.


Someone decides to become a customer of your business because you have something they want or need. But first, they have to know you have something they want or need. How you tell them is through marketing.


Forward Thinking for Your Business is a desktop reference for business owners who want to make better marketing decisions. Short chapters on real business situations will help you decide if a marketing opportunity will reach the right people and make them want to become customers. There are many ways to market your business and you want to choose what will work best for you. This book can guide you to those good choices.


This book will save you time and money - two things no business owner likes to squander. It includes a one-page marketing plan and plenty of tips you can implement today to boost your marketing results.

It's not who you know in business, it's who knows you

Forward Thinking For Your Business

Small is Your Superpower!

Autres titres sur ce thème