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McMurtry A: Simple. But Not Easy

Simple. But Not Easy

The pocket MBA for entrepreneurial moms and women of color&nbsp;who want to build a business from scratch, overcome financial obstacles, and shift the trajectory of their life, from a globally recognized entrepreneur, business coach, and digital educator. While starting a new business is hard for everyone—half close their doors within the first five years—it’s even harder for female entrepreneurs. Ellie Diop, founder and CEO of Ellievated Academy, Fully Funded Co., and Mommy to Millionaire, intimately knows the barriers that historically have kept women from economic freedom. She also knows how to overcome them.&nbsp; From starting her business with a single $1,200 stimulus check in 2020, to becoming a self-made millionaire in her very first year, Ellie has mastered the art of life changing entrepreneurial success—and now, with Girl, Start that Business!, she’s ready to share those secrets.&nbsp; The strategies within these pages are battle tested: Ellie has turned thousands of her clients into profitable business owners. And she’s done so by meeting them where they are. Ellie knows many women are starting from zero—no money, no business plan, no customers. What they do have is a great idea, hustle, heart, and street savvy. This non-judgmental, sassy, and whip-smart pocket MBA is what female entrepreneurs need to turn their dreams into life-changing reality.&nbsp; Let’s go, girl, start that business today!

The Foolproof Plan to Turn Your Idea into Income and Change Your Life

Girl, Start That Business!

Neue Energie für die Arbeitswelt - mit dem 'Heartbeat' erfolgreicher Organisationen Wie bleiben Unternehmen in Zeiten von Digitalisierung, Wertewandel und Fachkräftemangel zukunftsfähig? Welche Arbeitskultur verbindet mentale Gesundheit, Sinn und Leistungsfähigkeit? "Heartbeat" liefert wissenschaftlich fundierte Antworten - praxisnah und hochrelevant für Führungskräfte, HR-Expert:innen und Organisationsentwickler:innen. Basierend auf einer der umfassendsten Studien im DACH-Raum - mit über 1.900 Unternehmen und mehr als 200.000 Mitarbeitenden - zeigen Prof. Dr. Heike Bruch und Marvin Neu, was vitale Organisationen heute auszeichnet. Im Zentrum steht der Heartbeat - eine Kultur, die nicht nur Leistung fördert, sondern auch Sinn vermittelt und die psychische Gesundheit stärkt. Ein Schlüsselwerk für die Arbeitswelt von morgen <ul> <li>Drei Organisationstypen im direkten Vergleich - mit klaren Handlungsempfehlungen</li> <li>Wissenschaftlich fundierte Interventionen für mehr Energie, Fokus und Resilienz</li> <li>Impulse für nachhaltigen Wandel - über Abteilungen, Branchen und Hierarchien hinweg</li> </ul> "Heartbeat" ist ein strategischer und zugleich inspirierender Leitfaden für alle, die Organisationen zukunftsfähig gestalten wollen - mit mehr Klarheit, Vitalität und messbarem Erfolg.

Wie Unternehmen ihre Energie freisetzen und Zukunft schaffen

Heartbeat

The Life-Changing Power of Making Do

The Jugaad Mindset

A silent epidemic is taking place. More and more frequently, executives and mid level leaders are experiencing the trauma of an unexpected professional exit and enforced silence, such as through an NDA (non-disclosure agreement). The cost in terms of identity disruption, personal and professional fall-out, with the erosion of self-worth can be paralyzing.But being told to 'zip it' is not the end of the story. Dr Claire Handby draws on years of top-level business experience, exposure and executive coach credentials, to set out a bold way forward.Reclaim your narrative, rediscover your agency and own your identity, to step boldly into the next chapter of your life and career with confidence.<ul> <li> The first book to address directly this growing but little-acknowledged business practice and its personal and professional impact. </li> <li> Includes case studies demonstrating the trajectory into positive career advancement </li> <li> Deals with both the emotional side and the practical aspects of this traumatic journey. </li> </ul>

The essential guide for those who’ve been professionally silenced

Zip It

Eine lernorientierte Einführung in die Grundzüge der mikroökonomischen Theorie, bei der drei Fragen im Zentrum des Interesses stehen: Mit welcher Güternachfrage maximiert ein privater Haushalt für ein gegebenes Einkommen und gegebene Preise seinen Nutzen? Mit welchem Güterangebot maximiert ein privates Unternehmen für gegebene Güter- und Faktorpreise seinen Gewinn? Wie bildet sich aus Angebot und Nachfrage der Marktpreis? In den Text integrierte Übungsaufgaben erleichtern eine gezielte Prüfungsvorbeitung.

Haushalte, Unternehmen, Märkte

Mikroökonomik

Routledge Research in Strategic Management

Contemporary organizations operate in environments defined by systemic openness and deep interdependence across economic, technological, institutional and socio-political systems. This book introduces the concept of strategic exposure to explain how firms navigate these interconnected fields, where competitive advantage depends not on defending isolated positions, but on governing exposure and adapting to continuous change. This book offers three integrative frameworks: the Strategic Field Framework, the Strategy Parachute, and the Renewal Loop. It provides tools for diagnosing exposure, coordinating across boundaries, and renewing advantage. Grounded in executive interviews, case studies, and pedagogical experiments, it combines conceptual synthesis with real-world insights to explore how organizations manage interdependence, legitimacy pressures, and competitive erosion. Aimed at researchers, scholars and postgraduate students in strategic management, international business, and organization studies, it also offers valuable insights for reflective practitioners and policymakers working in globally interconnected industries. By reframing strategy for open systems, the book provides a fresh perspective on how organizations can thrive in an era of uncertainty and interdependence.

Competitive Advantage, Governance and Systemic Openness

Strategic Exposure

More isn’t always better

The Redesign of Progress

Why Big Labor moved to the right— and the fight ahead for the left to win back America’s working class Unions helped construct the American middle class, defeat Jim Crow, and advance progressive rights, but in Trump’s America, the labor movement is changing. In Big Labor's Big Shift, journalist Nathan Bomey explores how Big Labor and the working class are no longer an automatic ally of the American left. Fueled by decades of economic decline, political disillusionment, and cultural disenfranchisement, new politically nebulous and economically populist leaders in the movement are building a powerful new movement based on class warfare that prizes wage and benefit gains over traditional progressive priorities. Through original reporting and first-hand interviews, Bomey traces key events that have led to this political shift. Bomey reveals: -At the Teamsters, president Sean O’Brien is cozying up to Donald Trump and blasting Democrats as tools of big business, even showing up at the Republican National Convention to deliver his message. -At the United Auto Workers, president Shawn Fain is seizing an opportunity to break the free trade consensus in Washington. The devout Christian, who wields religious rhetoric from the stump, is aligning with the Trump White House on tariffs and blasting Democrats for aggressively pursuing electric vehicles to fight climate change. Bomey shows how the two interconnected phenomena represent a massive political realignment—not just along cultural and nationalism lines, but of the working class itself away from its historic roots in the Democratic party. Urgent and compelling, Big Labor's Big Shift encapsulates the fight for the soul of the union movement.

Why Unions Left Democrats

Big Labor's Big Shift

BCS, The Chartered Institute for IT

Practical tools for strategic planning and execution

Business Architecture Techniques

A provocative exposé of how our attention, behavior, and desires have been co-opted by the “choice box”—a curated set of options that offer a false sense of agency while funneling us down pre-determined paths controlled by a select few Choice boxes are all around us, but chances are you’ve never noticed them. Every time you click on a recommended video, rate an Uber driver, run a Google search, or invest in your 401k, you may think you’re the one calling the shots—but in reality, you’re limited to making the choices that a corporation wants you to make. Today, structured decision-making governs our lives to such an extent that we hardly see it at all. But who designs these choices, and whose interests do they serve? In Choose Your Captivity, historian Eli Cook introduces readers to the choice architects who first built these boxes and trapped us inside—from the maze-building eugenicist who invented the multiple-choice test to the marketing gurus who sold off our supermarket shelves to a few ultra-processed food giants. In less than a generation, architects like these have transformed a handful of online platforms into the richest businesses in the world. And by determining our options, controlling our actions, and even shaping our identities, they have laid the groundwork&nbsp;for the winner-takes-all game of digital capitalism that dominates us today. In a society built around the promise of free choice and personal responsibility, Cook argues, these hidden architects might just have the greatest power of all. A propulsive and vivid history, Choose Your Captivity opens readers’ eyes to the immense power of the choice box—and how to escape it.

How Corporations Built Our Choices and Sold Our Freedom

Choose Your Captivity

Many existing textbooks in behavioural finance take only the perspective of users of financial information, but ignore the implications of judgments during the preparation of financial information. This book uses a holistic approach in examining behavioural accounting and bridges this gap.The book begins by introducing the current knowledge in the emerging area of behavioural accounting and also covers the entire spectrum from the preparation of financial information, auditing, and ultimately, to the interpretation and application of financial information of external users. The comprehensive overview of human elements in accounting makes this book an invaluable resource.

Behavioural Accounting

Da es DIE Wirtschaftspsychologie noch nicht gibt bzw. nur Teilbereiche sehr intensiv, aber aussschließlich aus der Rationalitätsperspektive abgedeckt werden, verfolgt der Autor einen sehr interdisziplinären Ansatz, um den Erkenntnishorizont der BWL zu erweitern. Das Lehrbuch ermöglicht die Sensibilität und das Verstehen in die sozialpsychologischen Phänomene eines Wirtschaftsbetriebs. Auch neue Verbindungen werden systematisch erfasst (Psychoanalyse und BWL, Hirnforschung und BWL, Energie und BWL). Jedes Kapitel enthält praktische Beispiele, Fragestellungen, Aufgaben und Literaturempfehlungen.

BWL und VWL aus sozialpsychologischer Sicht

Grundlagen der Wirtschaftspsychologie

Simple. But Not Easy

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