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Scrum for Sales
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Scrum for Sales

A B2B Guide to Agility in Organization, Performance, and Management
Livre (relié)env. 103.00 CHF
livrable dans env. 10 jours

Many companies want to make their sales agile. Some of them have tried to set up agile sales organizations, but such top-down approaches and big-bang rollouts seldom seem to work. This book shows how the elements of the leading agile framework ¿Scrum¿ should be applied to install agility in the salesforce, improve sales performance, and resolve typical performance issues in sales organizations. It contains concrete guidelines, real-world examples, and useful tools to create the necessary change step by step and built to last.

octobre 2021, env. 276 pages, Future of Business and Finance, Anglais
Springer
978-3-030-82977-3

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