So much of what you've been told about selling is wrong...
...too many theories, not enough real-world evidence. Sales Genius cuts through the noise to bring you proven research from around the world that you can use to sell more effectively.
The fast-track MBA in sales
Until now you had to do an MBA or Exec Ed course to discover what great selling really looks like. Sales Genius is a fast-track MBA for the rest of us. 40 chapters based on hundreds of cutting-edge business and psychological research projects reveal what works and what doesn't work in sales.
Quick to read and intensely practical, this book will bring a little genius into your day.
juillet 2015, env. 224 pages, Anglais
Hodder & Stoughton
978-1-4736-0536-7
Hodder & Stoughton
978-1-4736-0536-7