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Rethinking Advertising

Ethics and Effectiveness

Ludwig Erhard ist das Gesicht des Wirtschaftswunders und der sozialen MarktwirtschaftZigarre, Blick, Haltung: Ludwig Erhard prägte Deutschland wie kaum ein Zweiter - als Wirtschaftsminister, Bundeskanzler und Vater der sozialen Marktwirtschaft. Er war alles andere als ein typischer Politiker. Ludwig Erhard war die Wahllokomotive der Union, die Adenauer und die CDU 1949 an die Macht brachte. Aber erst 1968 trat er in die CDU ein - und erhielt einen auf das Jahr 1949 rückdatierten Mitgliedsausweis. Lange Zeit war der 'Dicke', wie er im Volksmund in Abgrenzung vom 'Alten', genannt wurde, populärer als der Gründungskanzler. Zum 50. Todestag entwirft dieser Bildband ein Panorama seines Lebens und seiner Zeit in starken, oft überraschenden Fotografien: vom Aufbruch der Nachkriegsjahre über politische Kämpfe bis zur privaten Seite des Mannes, der Wohlstand und Freiheit neu dachte. Die außergewöhnliche Bildauswahl mit zum Teil bisher unveröffentlichten Fotos und die einordnenden Texte von Ulrich Schlie machen Geschichte unmittelbar verständlich - und zeigen, warum Erhards Ideen und Konzepte auch heute mehr denn je gefragt sind. Ein Buch zum Blättern, Staunen und Verstehen.

Ein Bildband über Ludwig Erhard und seine Zeit

»Wir haben die Pflicht, in Generationen zu denken«

Führen mit Haltung, Herz und Humor. Positive Leadership in der Praxis

Sei einfach kein Arschloch

Developments in Corporate Governance and Responsibility

Sustainability, governance and innovation need to operate together to ensure the future of the planet and to avert climate or other catastrophe. This means that collaboration on a scale not seen before needs to happen not just at executive, but on the factory floor, and in everyday life across all nations, industries and organisations. This collection of chapters explores the intersection of the three concepts of sustainability, governance and innovation at a symbiotic level, divided into three thematic parts. Developments in Corporate Governance and Responsibility publishes in association with the International Conferences on CSR and Sustainability run by the Social Responsibility Research Network. Every volume contains commissioned chapters from experts around the world and written specifically for each volume. The series presents current debates and research about specific aspects of social responsibility and sustainability discussing important issues from global and interdisciplinary perspectives. Each volume presents a different theme related to the broad field of social responsibility. It aims to spark debate and encourage discussion between people from different backgrounds and different parts of the world as a way of developing and promoting best practice. The papers are global and invite contributions ensuring that the quality remains high and the scope of coverage is comprehensive and coherent.

The Need for Symbiosis

Progress Beyond Sustainability and Governance

Palgrave Executive Essentials

The Business of Doing Good

Leading Resilient Nonprofits

Climate change mitigation policies aspire to transform industries, labour markets and societies worldwide, but who will stand to gain and who will lose? This book examines how unions navigate tensions between advancing climate action and protecting workers' interests. Using case studies from Africa, Asia, Europe and the Americas, it explores labour's roles in climate policy and initiatives for Just Transitions under varying socio-economic and political contexts. Identifying opportunities and challenges that will dominate future debates and struggles, the authors demonstrate that the Just Transition is a contested concept imbued with widely differing meanings across the world.

Global Challenges for Unions

Labour, Climate Policies and Just Transitions

In this provocative and interdisciplinary study, David M. Kopp dismantles the widely held belief that authenticity is a stable, ethical ideal in organizational life. Drawing on leadership theory, organizational behavior, sociology, and ethics, this work argues that what organizations celebrate as “authenticity” is often nothing more than strategic image management.
Introducing the concept of authenticity leaks, Kopp explores how curated professional personas collapse when private selves surface—revealing the fragility of trust built on selective visibility. Through archival case studies of public figures and a critique of popular leadership frameworks, the book exposes the contradictions between transparency rhetoric and the institutional pressures that demand concealment.
This work reframes authenticity not as inner coherence but as a socially conferred label, sustained through performance, audience recognition, and organizational validation. It challenges readers to reconsider the ethics of leadership, the role of compartmentalization, and the limits of disclosure in professional settings.
Essential reading for scholars and students in leadership studies, organizational ethics, HRM, and sociology, as well as reflective practitioners in leadership and human resources, this book offers a bold new vocabulary for understanding how trust, credibility, and moral legitimacy are constructed, and how they unravel.

Image Management and the Performance of Self

The Myth of Authenticity in Organizational Life

Ökologisch, sozial, ökonomisch – Grundlagen, Konzepte und Anwendungen für Studium und Praxis

Nachhaltiges Marketingmanagement

Artificial intelligence is transforming how organizations operate, innovate, and compete, but it also introduces new challenges in governance, risk, security, and accountability. This book provides leaders with proven frameworks for adopting AI responsibly while maintaining control over its risks. Written by Alec Crawford, a Harvard-trained AI expert and CEO of a leading AI risk firm, it equips readers with actionable frameworks for governance, risk management, compliance, and cybersecurity tailored to the realities of AI adoption.Inside, you’ll find tools like The AI Journey, a roadmap for safe implementation; AI GRCC, an integrated framework for Governance, Risk, Compliance, and Cybersecurity; and The AI Team, a model for defining roles, responsibilities, and oversight. Real-world examples and cautionary case studies demonstrate how governance failures occur and what organizations can do to prevent them.Whether you’re a business executive, risk professional, compliance leader, or technology manager, this book helps you balance innovation with oversight, navigate an evolving regulatory landscape, and build trustworthy AI-enabled organizations. Accessible yet authoritative, it’s essential reading for anyone shaping strategy in the AI era.Alec Crawford has been at the forefront of artificial intelligence and risk management for nearly four decades. His journey began in 1987 at Harvard College, where he designed and built neural networks long before AI entered the mainstream.He went on to hold senior positions at Goldman Sachs and Morgan Stanley before becoming Partner and Chief Investment Risk Officer at Lord Abbett, where he oversaw global investment risk and spearheaded initiatives applying AI to investment management.Today, Alec is the Founder and CEO of Verapath, a pioneering company that helps financial institutions adopt AI securely and responsibly, and the inventor of patented systems for AI Governance, Risk, Compliance, and Cybersecurity (AI GRCC).An independent corporate director, sought-after speaker, and host of the top-ranked AI podcast AI Trust but Verify, Alec combines deep technical expertise and senior financial leadership with a practical perspective on building trust in AI.

A Framework for Innovating Safely and Building Trust

Leading AI Risk Management

An Organizational Zemblanity Framework

Strategic Downgrade of Products and Services

Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften

Vorteile<ul><li>Systematische Darstellung der Besonderheiten des Managements von Nonprofit-Organisationen</li><li>Inkl. Entscheidungshilfen für Managementaufgaben</li></ul> Zum Werk Die mittlerweile dritte Auflage dieses Standardwerkes zeigt die Besonderheiten des Management von Nonprofit-Organisationen systematisch auf. Nur so kann dem Wunsch von Spendern und sonstigen Anspruchsgruppen von Nonprofit-Organisationen nach effizienter und effektiver Mittelverwendung sowie nach Transparenz, Rechenschaftslegung und Verantwortlichkeit Rechnung getragen werden. Das Handbuch, ausgezeichnet mit dem Lehrbuchpreis des Verbandes der Hochschullehrerinnen und Hochschullehrer für Betriebswirtschaft e.V., bietet darüber hinaus Entscheidungshilfen für die Planung und Umsetzung von eigenen Managementaufgaben. Dazu führt es nicht nur in die Grundlagen des Nonprofit Management ein. Es werden vielmehr alle zentralen Bereiche des sogenannten Dritten Sektors vorgestellt. Zahlreiche Beispiele und Fallstudien aus verschiedenen Nonprofit-Branchen veranschaulichen die Konzepte und ermöglichen ein schnelles Umsetzen in die Praxis. Zielgruppe Für Studierende sowie Wissenschaftlerinnen und Wissenschaftler, die sich mit Fragen des Nonprofit Management beschäftigen, sowie an Führungskräfte aus der Nonprofit-Praxis.

Nonprofit Management

Across clinics, classrooms, city halls, and financial systems, women continue doing the uncredited work of governing AI: deciding when systems can be trusted, paused, refused, and repaired. Governing the Default names this work as relational governance, demonstrating how leaders can turn critique of AI's extractive norms into operational practice. Bringing together industry and academic contributors, the volume reframes organizational care as governance designed into decision rights, feedback loops, oversight, and repair. Its copy-ready practices help leaders, educators, and policymakers replace opaque defaults with consent-first, benefit-sharing, repair-ready systems.

Governing the Default

Gender, Power, and Emerging Technology

Responsible Leadership and Sustainable Management

This book delves into the concept of net zero, going beyond its traditional focus on emissions to include other environmental impacts. It covers a wide range of topics, such as demand response and dynamic pricing, consumer behavior and life cycle assessment, policy guidelines, Nash equilibrium, and more. In an era where sustainability is not just a trend but a necessity, the book introduces a fresh approach to aligning business branding strategies with environmental responsibility, emphasizing net zero's transformative potential to reshape brand-consumer relationships.The book's scope is broad yet detailed, comprehensively exploring the intersection between sustainability and branding. It includes insightful chapters that integrate net zero principles from diverse perspectives. More importantly, it provides practical, real-world applications of these principles. These applications demonstrate how embracing net zero can improve consumer trust and loyalty. Furthermore, the book offers practical strategies and tools for businesses at any stage of their sustainability journey to effectively communicate their sustainability efforts.The expected readership for this book spans a wide range of professionals and academics. Marketing and branding professionals will find valuable insights into positioning their brands as sustainability leaders, tapping into the growing consumer demand for environmentally responsible companies. Business leaders and entrepreneurs will gain a deeper understanding of how to implement net zero practices that go beyond compliance, driving long-term value and competitive advantage. Additionally, students and academics in business, marketing, environmental studies, and organizational behavior will be benefit from the multi-disciplinary insights and practical applications.

Net Zero: Brand Transpersonal to Win Consumers

Rethinking Advertising

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