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Leadership Series

Bradford J: READY BEFORE THE ROLE

READY BEFORE THE ROLE

How Great Leaders Strengthen Judgment, Presence, and Credibility Before Responsibility Expands

Strategic Leadership When Time Is the Constraint

From the visionary force behind EA’s most beloved video games, a must-read book on what the billion-dollar secrets of game design can teach us about building products better and making customers happier Video games are the biggest entertainment industry in the world—for a reason. Games tap into human psychology and drives like nothing else. So how can we recreate the satisfaction we feel playing games in day-to-day life? How can we harness that feeling to grow better businesses? These are the questions Bing Gordon has been trying to answer over his 40 year career in tech. Affectionately known as the godfather of the video game world, his influence and canonized “Gamification Checklist” have shaped the games and companies we engage with every day: EA Sports, Farmville, The Sims, Amazon Prime, Zynga, Spotify, Audible, Twitch, Duolingo, and Cameo, to name a few. Now, in Everybody Wins, Bing dives into each of the eight core elements of his checklist, lessons extracted from a lifetime in games: <ul><li>Wow Moments: Lead with unforgettable moments of exaltation</li><li>Everybody Wins: Engineer wins to be frequent, evident, and earned</li><li>Invest and Express: Create opportunities for self-expression and recognition</li><li>Session Economics: Make every session feel worth the time it took</li><li>Social Integration: Prioritize integrating social connection, always</li><li>Retention Hacking: Build “forever franchises” that delight and grow</li><li>Game Loops: Design satisfying repetition</li><li>Quantify Everything: Measure achievements at the micro-level</li></ul> Packed with unforgettable stories of Bing’s mind-boggling career, Everybody Wins imparts hard-earned wisdom that any business and anyone can implement for creating irresistible products and experiences. As all well-designed games show, when these principles are applied, you’ll always feel like you’re winning.

What Games Teach Us About Making Products People Love

Everybody Wins

A step-by-step guide to transforming data into stakeholder buy-in and decisive action Driving Buy-In, by data storytelling veteran Mico Yuk-who has trained over 20,000 data professionals at Fortune 500 companies including Shell, Nestlé, and Zoom-provides a practical guide for professionals who craft data visualizations and presentations that light a fire under decision-makers. It shows how to transform insights into real-world action. Eighty-eight percent of insights never influence a decision. This book fixes that. Yuk introduces the Buy-In Method(TM), a two-pillar system for turning information into action - grounded in behavioral science and neuroscience research. Pillar 1, the Data Storytelling Framework(TM) (Discover, Define, Design, and Deliver), turns data into a story the brain is wired to respond to. Pillar 2, the Three Signs of Influence (Clarity, Buy-In, and Action), reveals in real time whether your message is landing and exactly where stakeholders are in the decision process. Rather than focusing on technical skills or visual design, this book teaches the often-overlooked skill of reading human behavior. You'll learn: <ul> <li>How to ask the right questions that uncover the real problem - move beyond vague requests and endless scope creep to get to the truth</li> <li>How to transform the way you communicate with stakeholders or executives - translate and present technical findings so anyone can understand and act on them</li> <li>How to build stories that drive action - using the same structure behind Hollywood blockbusters</li> <li>How to read any room using the Three Signs of Influence (Clarity, Buy-In, Action) - no more guessing if stakeholders will act on your insights</li> <li>Why human influence is your competitive advantage - in the AI era, anyone can generate insights, but driving stakeholder buy-in is what makes you irreplaceable</li> </ul> This book is for professionals who present data to influence stakeholders and accelerate decisions: analysts, data scientists, BI teams, product managers, consultants, AI/ML professionals, and executives. It's an expert guide in data communication for professionals who want to know exactly what works, what doesn't, and how to design and deliver presentations that will get buy-in from the people who make decisions. Go from order-taker to decision driver.

The Science of Influence with Data

Driving Buy-In

A novel framework for how entrepreneurs can use Bayesian reasoning to make decisions. This edited volume introduces and explores the concept of Bayesian entrepreneurship, a novel framework for understanding entrepreneurial decision-making under uncertainty. It brings together contributions from leading scholars to examine how entrepreneurs form beliefs about opportunities, learn through experimentation, and make strategic decisions. The Bayesian approach emphasizes the critical interaction between an entrepreneur’s prior beliefs and their capacity for learning and experimentation to update those beliefs. This dynamic process allows entrepreneurs to formulate and test theories about value creation and capture, attract resources and capabilities, and implement effective entrepreneurial strategies. The volume is organized around four key themes: <ul><li>the foundations and distinguishing features of Bayesian entrepreneurship </li><li>how entrepreneurs form and update prior beliefs in entrepreneurial decision-making</li><li>the role of experimentation and learning in entrepreneurial strategy</li><li>applications to entrepreneurship education and practice</li></ul> Bayesian Entrepreneurship offers both theoretical contributions advancing our understanding of entrepreneurial decision-making and practical insights for entrepreneurs and educators.

Bayesian Entrepreneurship

A Financial Times best book of 2025 'This is the guide you've been waiting for' Steve Chen, co-founder, YouTube 'Masterfully reveals how to combine the rigour of data with the nuance of personal experience - and make better decisions in every aspect of life' Annie Duke, author of Thinking in Bets You Already Know reveals how to harness your intuition - your brain's natural blend of experience and data - to make smarter decisions and achieve more. Drawing on groundbreaking research and hundreds of interviews with top performers, Huang shows that gut instinct isn't random - it's trainable. With practical exercises and a science-backed model, she helps you transform intuition from passive hunches into a powerful, intentional tool for success.

The Science of Mastering Your Intuition

You Already Know

"Andy Stanley's seven essentials come directly from his thoughtful, curious approach to leadership and life. If you want to lead better, read this book." --John C. Maxwell, New York Times bestselling authorGreat is what great does.In What Great Leaders Do, bestselling author Andy Stanley provides leaders with their to-do list. Seven essentials to ensure leaders and their organizations execute with maximum efficiency. These seven essentials will equip you to: <ul><li>Ask the right questions</li><li>Lead yourself well.</li><li>Play to your strengths.</li><li>Differentiate between problems to solve and tensions to manage.</li><li>Leverage your intuition and the intuition of your team.</li></ul>"Leadership is challenging. You want to get it right. I want to help. Specifically, I want to help you become a leader worth following. A leader who goes the distance. Leadership is a wonderful, dangerous gift. You're stuck with it. Go do something great with it." --Andy Stanley

7 Essentials for Enduring Impact

What Great Leaders Do

A unique look at crisis leadership and the hard but invaluable lessons that can be learned in difficult and uncertain times. Our fascination with leadership runs deep and has done so for centuries - just witness the books on Nelson, Churchill and Thatcher. But what exactly are the attributes and competencies that separate those who lead effectively from those who won't, don't or can't? For many people, the acid test of true leadership comes during moments of crisis, when the stakes are highest and the decisions most difficult. It's no surprise, then, that our fascination with stories of leaders overcoming great adversity is endless. This interest has been exacerbated in recent years as every organization in the world has found itself in a crisis at some level, whether due to a collapse in sales, an unexpected spike in demand, a logistics nightmare or the sheer uncertainty that the Covid-19 pandemic wrought. Leading from the Frontline offers multiple perspectives of leadership from across multiple types of crisis. Each chapter tells the story of a leader who steered their organization through a particularly tumultuous period. It looks at the challenges they faced, the decisions they were forced to make, the personal pressures they encountered, the lessons they learned and the mistakes they made. It also examines how the crisis they responded to subsequently changed their organization or the environment in which they operate. Including issues of a medical, socio-political, environmental and military nature, while featuring a range of reputational crises case studies, Leading from the Frontline is essential reading for any leader to prepare their organization for uncertain futures.

Leadership Lessons from Times of Crisis

Leading from the Frontline

Most lives are not shaped by dramatic moments or public milestones. They take form through the small decisions we make steadily over time.

The decision to stay or to leave.
To begin again.
To hold steady.
To let go.

These choices rarely arrive under ideal conditions. They happen in the middle of responsibility, uncertainty, pressure, and fatigue. Yet over time they accumulate, quietly forming the architecture of a life.

Boundless explores the quiet courage required to continue shaping a life under those conditions. At the heart of the book are three truths about how a life unfolds.

Boundless does not refer to limitless achievement. It speaks to the inner capacity of a person to grow, adapt, and realign even when circumstances feel constrained.
Every Day reminds us that the most important decisions are rarely extraordinary. They occur in ordinary conversations, small choices, and the quiet discipline of continuing.
In Spite Of acknowledges reality. Life rarely offers perfect timing, complete clarity, or ideal conditions. Yet people continue to shape their lives anyway.

Through reflections on leadership, relationships, work, money, health, and personal integrity, Boundless invites readers to notice these moments more clearly and to recognize that the arc of a life is built not by grand gestures, but by the steady choices we make along the way.

For readers interested in personal growth, leadership, and the quiet discipline of decision-making.

Boundless. Every Day. In Spite Of

This book provides leaders with practical strategies for navigating complexity and finding clear, effective solutions in both their professional and personal lives. It is a results-driven guide to improving how you think, choose, and lead.Drawing on two decades of real-world leadership and consulting experience, Chris A. Ortiz introduces the "Seven Pillars of the Paint It Red Philosophy," a practical framework designed to help readers avoid common decision-making traps, eliminate distractions, and drive meaningful outcomes. The Seven Pillars-Overcomplication, the Rake Theory, the Control Bias, the Five Closest People, Stoicism, the Process-People-Product Model, and Minimalism-address the mental, cultural, and structural patterns that often lead to poor choices. Through real-life stories, behavioral insights, and actionable strategies, Ortiz challenges readers to shift their mindset and strengthen their decision-making from the inside out. Each chapter helps you build the confidence and focus needed to make better decisions and follow through on them.Whether you're running a business, leading a team, or trying to regain control of your personal direction, this book equips you with the tools to move forward with clarity and purpose.

How to Avoid Common Traps, Eliminate Distractions, and Drive Impactful Outcomes

Making Better Decisions

“Almost Reckless is not just a book, it's a permission slip. It's about the courage it takes to step off the algorithm's path, the clarity that comes from defining your own principles, and the joy of building something that feels unmistakably yours.” —Will Guidara, bestselling author of Unreasonable Hospitality Amy Smilovic's cult fashion brand, Tibi, was a thriving $70 million business when she realized she was working toward someone else's idea of success. So she threw out the rulebook of how things should be done and went with her gut instead. Today Tibi is more successful than ever, and all on Smilovic's groundbreaking entrepreneurial terms.&nbsp; In Almost Reckless, she invites you to get comfortable with embracing smart risks in pursuit of your own vision. Sharing her story and drawing on her years of helping others identify their values and principles, Smilovic teaches you to hone your gut, and your trust in it. With humor and practicality she coaches you in how to determine what success means to you, including: <ul><li>why you don’t have to listen to the data guys</li><li>why you should be a Creative Pragmatist</li><li>why sticking to your principles isn’t incompatible with success</li><li>why work/life balance is bullshit</li></ul> Almost Reckless is the essential blueprint for entrepreneurs, leaders, creatives, and anyone who wants a working life that feels aligned with who they truly are.

A Creative and Pragmatic Approach to Taking Risks

Almost Reckless

“If you read just one book about economics, make it Andrew Leigh's clear, insightful, and remarkable (and short) work.” —Claudia Goldin, recipient of the 2023 Nobel Prize in Economics and Henry Lee Professor of Economics at Harvard UniversityA sweeping, engrossing history of how economic forces have shaped the world—all in under 200 pagesOne of The Economist's Best Books of the YearIn How Economics Explains the World, Harvard-trained economist Andrew Leigh presents a new way to understand the human story. From the dawn of agriculture to AI, here is story of how ingenuity, greed, and desire for betterment have, to an astonishing degree, determined our past, present, and future.&nbsp;This small book indeed tells a big story. It is the story of capitalism – of how our market system developed. It is the story of the discipline of economics, and some of the key figures who formed it. And it is the story of how economic forces have shaped world history. Why didn’t Africa colonize Europe instead of the other way around? What happened when countries erected trade and immigration barriers in the 1930s? Why did the Allies win World War II? Why did inequality in many advanced countries fall during the 1950s and 1960s? How did property rights drive China’s growth surge in the 1980s? How does climate change threaten our future prosperity? You’ll find answers to these questions and more in How Economics Explains the World.“Can a short book survey the full history of something so vast and remain readable? To find out, read How Economics Explains the World, by Andrew Leigh. In simple, clear language—and less than 200 pages—it does exactly what its title promises. … Leigh canters through the history of human progress, pausing briefly to explain the economic forces and ideas that drove it forward. … Along the way, readers meet the big economic thinkers who sought to explain these forces. Both finance aficionados and mere novices will read, savour and return to this book.” –The Economist, “The Best New Books to Read about Finance”

A Short History of Humanity

How Economics Explains the World

Master creative thinking in the AI age with practical tools that blend imagination and discipline for better innovation in this updated, award-winning business bestseller. Now updated with 20 percent new content, this Porchlight Business Book of the Year returns with all-new case studies and a groundbreaking chapter on creative partnerships with AI and emerging technologies. Natalie Nixon demonstrates that humans are hardwired for creativity—a competency anyone can develop by balancing wonder (awe, audacity, and curiosity) with rigor (discipline, skill-building, and attention to detail). Drawing on interviews with professionals across diverse industries—from farming to medicine to technology—Nixon reveals how inquiry, improvisation, and intuition enhance creative capacity in every kind of work. This second edition features fresh success stories from resourceful businesses that have mastered the delicate dance between human imagination and artificial intelligence in a rapidly changing world. Combining practical creativity tools with illuminating stories of innovative people and organizations, this book serves as a provocation, an inspiration, and an invitation to unleash the innate creativity within each of us. Nixon offers a dynamic approach to adaptation and innovation that allows the freedom to access our full human potential—even as technology continues to reshape how we work. This essential guide helps anyone cultivate the creative thinking needed to thrive in today’s complex business landscape.

Unleash Curiosity, Improvisation, and Intuition at Work

The Creativity Leap, 2nd Edition

READY BEFORE THE ROLE

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