Quantum Marketing

Mastering the New Marketing Mindset for Tomorrow's Consumers

Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges marketers face to thrive in a modern business world that is changing with unprecedented speed and disruption.

février 2021, env. 240 pages, Anglais
Harper Collins (US)
978-1-4002-2395-4

Autres titres sur ce thème