Principles of Marketing for a Digital Age
From understanding markets, consumers and value to explaining the marketing mix and illustrating the roles of analytics, brand and customer experience today, this award-winning textbook introduces you to the essential concepts and tools for marketing in a digital age.
décembre 2022, env. 496 pages, Anglais
Sage Publications
978-1-5297-7979-0
Sage Publications
978-1-5297-7979-0