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Catalogue complet

Cohen M: Pricing in the Age of AI

Pricing in the Age of AI

Gain all the skills you'd get from studying for an MBA in a classroom-free way and accelerate your business career in only 30 days. 

This internationally bestselling book distils the full insights of MBA knowledge and disciplines, providing a comprehensive and engaging guide to workplace success. This new edition has been thoroughly updated to reflect the changing curriculums from leading business schools reflecting how businesses are affected by such things as remote work, global disruption and geopolitics and the rise of AI, combined with the shift in learning to online training and the surge in microcredentials.

The 30 Day MBA covers the core 12 disciplines of knowledge from MBA courses and is supported by insightful use-cases from world-leading organizations including IKEA, Cisco, Shell and Heinz. 

Look no further than The 30 Day MBA to broaden your business skills.

Your Fast Track Guide to Business Success

The 30 Day MBA

How can retailers implement the right strategies to optimize customer journeys and adapt to rapid technological change?

The Future of Shopping is a practical guide for managers, brand leaders and retail professionals who want to develop strategies that combine digital innovation with core retail principles. While the fundamentals of why people buy remain constant, how retailers apply them has been transformed by data, AI and emerging platforms.

Written by retail technology expert Miya Knights, this book draws on real-world examples from Amazon, Tesco, Walmart and Temu to show how technology is reshaping the shopping experience. With detailed frameworks and actionable tools, it equips professionals to strengthen credibility, apply models with confidence and deliver measurable career and business impact.

You'll learn how to:
- Apply data-driven insights to anticipate customer needs before they arise
- Implement retail media networks to enhance reach and engagement
- Develop strategies that combine sustainability with digital transformation
- Optimize personalization by aligning generative AI with the human touch
- Build models that connect innovation to measurable business performance

Covering every stage of the customer journey, The Future of Shopping equips mid-career professionals to implement new technologies strategically, optimize performance and advance their influence in a competitive sector.

Themes include: retail strategy, customer journey optimization, digital innovation, retail media networks, sustainability in retail, AI personalization

Using Digital, Data and AI to Win with Customers

The Future of Shopping

A new era of SQL Server is here, and this latest edition of Grant Fritchey’s best-selling dive into SQL Server query performance can ensure your queries keep up.

The fundamentals are still here: You’ll learn how statistics and indexes impact performance, how to identify poorly performing queries, and how to discover effective solutions. But this new edition also includes advanced features unique to SQL Server 2025, such as AI integration for automatic tuning, insights on using extended events, automatic execution plan correction, and more. It’s a must-have resource designed to empower you to troubleshoot slow-performing queries and make them run faster than ever.

The book is a treasure trove of instruction, insight, and advice. As you dive in, you’ll encounter key fundamentals, from statistics and data distribution to cardinality and parameter sniffing, and learn to analyze and design your indexes and queries using best practices that prevent performance problems before they occur. You’ll also explore advanced features like Query Store for managing and controlling execution plans, automated performance tuning, and memory-optimized OLTP tables and procedures—and learn how SQL Server 2025 makes it all more powerful and automatable than ever.

What You Will Learn

Use Query Store to understand and easily change query performance

Recognize and eliminate bottlenecks leading to slow performance

Tune queries whether on-premises, in containers, or on cloud platform providers

Implement best practices in T-SQL to minimize performance risk

Design in the performance that you need through careful query and index design

Understand how built-in, automatic tuning can assist your performance enhancement efforts

Protect query performance during upgrades to the newer versions of SQL Server




Who This Book Is For

Developers and database administrators with responsibility for query performance in SQL Server environments, and anyone responsible for writing or creating T-SQL queries and in need of insight into bottlenecks—including how to identify them, understand them, and eliminate them

Troubleshoot and Optimize Query Performance

SQL Server 2025 Query Performance Tuning

From our careers to our politics to our personal lives, the future is unknown. And yet, our capacity to tolerate this uncertainty is in decline. How to Not Know will help you prepare for-and even appreciate-the uncertainty that surrounds us. Through gripping stories of people grappling with big problems without easy answers-from an economist trying to predict the next market crash to an island nation reckoning with the existential impact of climate change-acclaimed journalist Simone Stolzoff shows how to develop comfort with ambiguity and build tolerance for the unknown. Blending engrossing storytelling, research and practical insights, How to Not Know is an essential guide to navigating uncertainty with courage and clarity.

The Value of Uncertainty in a World that Demands Answers

How to Not Know

It's Not too Late to Build Toward a Better Future!Rick Caruso has earned a reputation for being a problem solver--somebody who's not afraid of facing big challenges. From his appointment to Water Commissioner and later Police Commissioner in Los Angeles to his bold real estate ventures, Caruso made the decisions he felt were right, even in the face of staunch adversity. In Its Not Too Late, Caruso shares the lessons he learned from his experiences while offering us all a path forward to a better future. At a time when more importance is placed on choosing sides than actually getting things done (let alone done right), Caruso offers refreshing perspective and will teach you how to let go of false divisions, and instead to embrace the search for actual answers and solutions.Togetherness, brotherhood, sisterhood, faith in each other, respect for each other, the ideals preached in almost every faith on Earth are the way forward, no matter how difficult the climb in front of us may seem. And ultimately, the only way we will get back on that path is for each of us to step up, with integrity, in whatever small way we can: for our kids, for our communities, for our country, and for each other.

The Power of Finding Steadfast Solutions

It's Not Too Late

Studies in National Governance and Emerging Technologies

This book examines how artificial intelligence systems and their applications in security and defence are entangled with governance and policy processes in the EU. Combining concepts and insights from (critical) security studies and science and technology studies, it argues that behind the various AI-related policy initiatives in the EU are particular narratives on security and defence based on European fears of technological innovation and strategic gaps. In this respect, the book casts light on how such beliefs have become increasingly instrumentalized in the European governance dynamics, and subsequently embedded in successive policy initiatives and security and defence research programmes. It challenges conventional understandings of AI technologies as mere security and defence-enabling instruments, by providing a conceptually driven analysis of how certain visions of AI help govern and control one of the most dynamic emergent socio-technical fields. The book will appeal to all those interested in artificial intelligence, security studies, technology and European governance.&nbsp;
 
 Raluca Csernatoni is a Research Fellow at Carnegie Europe, where she works on the nexus between European defence and emerging technologies. She is also Guest Professor at the Centre for Security, Diplomacy and Strategy (CSDS), Vrije Universiteit Brussel, Belgium, and Visiting Faculty in the Department of International Relations, Central European University, Austria.

Artificial Security and the Politics of Hype in the EU

The Human Edge is a call to action for anyone who wants to lead – and not merely follow – using artificial intelligence (AI) to transform the way we make decisions. But as Cheryl Strauss Einhorn shows, AI can either simplify complex problems or obscure them, expand your thinking or constrain it. With AI becoming more embedded in our work and personal lives, the challenge we face is no longer about using AI – it is about leading AI with clarity, discernment, and a commitment to human agency.This approachable guide for professionals, leaders, and teams who want to make better, more confident choices when using AI systems, offers practical tools to help frame problems and surface solutions, using AI to augment – not replace – your judgment. Urgent, empowering, and grounded in real-world examples, The Human Edge will show you and your organization how to confidently make use of AI's vast capabilities for smart decision-making by emphasizing the importance of human curiosity, perspectives, values and the courage to define and achieve success.

Smarter Decisions in the Age of AI

The Human Edge

How the rise of AI agents--and other forms of autonomous intelligence--will transform every aspect of how companies create value and compete.Companies have long operated with a basic assumption: intelligence is scarce. Talent is limited, expertise is expensive, and good judgment is hard to scale. But that world is ending.AI agents are bringing a new form of labor into the enterprise--one that can work autonomously, learn continuously, and scale instantly. Their embodied counterparts, from drones to humanoid robots, are doing the same in the physical world. Together, these systems are introducing a new economic reality: cognition is becoming cheap, elastic, and abundant.In Abundant Intelligence, Deloitte's Nitin Mittal and futurist Mike Walsh show what happens when intelligence becomes cheap and widely available. Drawing on inside access to the people leading AI transformations at the world's most powerful companies, they uncover how this shift is challenging every assumption about strategy, productivity, and leadership, and what organizations must do now to stay ahead.As abundance becomes the new normal, the leader's job shifts from collecting intelligence to directing it. Those who learn to harness this expanding workforce of digital labor will unlock new levels of speed, creativity, and advantage. For everyone else, the gap will widen fast.

How Digital Labor Will Rewrite the Rules of Business

Abundant Intelligence

Concepts and Practice for the Digital Age

AI Marketing Essentials

A compelling story to expand the human's perspective on the new, unprecedented world of AI In Robot-Proof: When Machines Have All the Answers, Build Better People, Dr. Vivienne Ming, "a force in AI unlike any we have seen before" (Mark Minevich, Forbes), helps readers grasp the ugly and the amazing of how individuals, companies, and societies will respond to the changes that are already taking hold due to the advent of AI. Rather than a wonky textbook on machine learning or a utopian/dystopian (take your pick) screed, Robot-Proof is a book about people, exploring what it means to be human in an increasingly automated world. This book presents, then answers, pressing questions that readers may or may not have thought to themselves, such as: <ul> <li>What predicts long-term life outcomes across millions of little kids?</li> <li>What drives career success in both hyper-networked salespeople and hyper-nerdy programmers?</li> <li>Why is the Informational-Exploration Paradox the most terrifying phenomenon you've never heard of?</li> <li>What predicts the smartest team and how will AI change it?</li> <li>Why are ill-posed problems the future work, education, and a robot-proof humanity?</li> </ul> With poignant insight and delicate care to keep us grounded in the human perspective, Robot-Proof is an entertaining and thought-provoking read for all individuals seeking to understand the next steps in a new and completely unprecedented world.

When Machines Have All the Answers, Build Better People

Robot-Proof

In a world where machines learn, evolve, and sometimes outthink us, Artificial Intelligence and Safety offers a rare, integrated lens into both the power and peril of intelligent systems. Drawing on the authors' unique blend of programming mastery and enterprise risk leadership, this guide is your compass in the age of intelligent machines.This book goes beyond traditional risk management frameworks by integrating the latest advancements in artificial intelligence (AI) and generative AI. Combining real-world case studies, Socratic questioning, and the wisdom of AI governance pioneers, it journeys through the evolution of AI, the rise of deep learning, and the practical implications of large language models (LLMs) and retrievalaugmented generation (RAG). The authors translate complex technical knowledge into actionable insights and teach how to use Python not just for prediction, but for protection-turning code into a risk management ally. Readers will understand how to embed ethics by design, assess emerging risks, and confidently apply AI governance frameworks.This guide demystifies AI for everyone-from software architects to policymakers and risk managers. Whether you're crafting LLMs or setting enterprise policy, this book empowers you to not only ask the right questions but build the right systems, because the future of AI isn't just about building intelligence, it's about building it responsibly.

A Practical Guide for Programmers and Decision Makers

Artificial Intelligence and Safety

Industrialized Construction in the Age of AI and Robotics explores the transformative convergence of artificial intelligence, robotics, and modern construction methods. This comprehensive textbook reveals how cutting-edge technologies are reshaping the construction industry, offering unprecedented improvements in efficiency, quality, and sustainability.From fundamental concepts to practical applications, the book is divided into three sections. Part One establishes the foundational principles of industrialized construction and introduces the revolutionary potential of AI and robotics. Part Two delves deep into six critical operational areas: AI-driven design systems, agile production processes, intelligent supply chain management, automated on-site assembly, predictive maintenance, and smart work packaging. The final section examines current challenges, from technical and financial constraints to regulatory considerations, before exploring emerging trends and future innovations. Each chapter features detailed case studies and practical examples that bridge theory and real-world implementation.Written for a diverse audience, this essential resource serves as both an academic textbook and a professional reference. Students in Civil Engineering, Industrial Engineering, Construction Engineering and Management, and AI &amp; Robotics programs will find it invaluable for understanding the intersection of these disciplines. Industry practitioners, including construction managers, project engineers, and technology integrators, will gain practical insights into implementing AI and robotics solutions. Whether you're preparing for a career in modern construction, leading technological transformation in your organization, or conducting advanced research in the field, this book provides the interdisciplinary knowledge needed to succeed in construction's AI-driven future.

Industrialized Construction in the Age of AI and Robotics

Pricing in the Age of AI

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