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Practical Pricing

Practical Pricing

Translating Pricing Theory into Sustainable Profit Improvement
This book is about taking a theory, pricing, and translating it into an operational practice that can be used by a company on an everyday basis easily with maximum results. This book provides, in detail, all the steps and input required to build out a pricing strategy and function.
avril 2016, Anglais
PALGRAVE MACMILLAN
9780230102347

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