People's Capitalism

Imagine a world in which every Uber driver and Amazon worker shared in the company's profits. Or one where millions of farmers owned a stake in the brands that sell their goods. This seems like a far-fetched utopia. It doesn't have to be.

In People's Capitalism, NYU professors Hans Taparia and Bruce Buchanan argue that when firms are free of profit-maximizing external investors, something profound happens: People, not profits, come first. That's "people's capitalism."

Everyday people--drivers, factory workers, healthcare providers, ranchers, coffee farmers, and customers of every kind of good--are already taking back ownership and control of the businesses that affect their lives. When they do, incomes rise, prices fall, health improves, and communities thrive. With eye-opening stories, deep research, and lessons drawn from businesses already actualizing these ideas, People's Capitalism reveals how to use the tools of the marketplace to take back our economy.