Patterns in Brand Monitoring

<p><b>The Internet provides the infrastructure for a multi-trillion dollar, rapidly growing economy and the costs of intellectual property crime are enormous.</b> With two-thirds of the global population online, brand protection is no longer just an option for corporations.</p><p><i>Patterns in Brand Monitoring</i> considers the ways in which a scientific approach can be applied to the analysis of brand protection data, essential for filtering and prioritizing the results and yielding insights into trends and patterns in infringement activity.</p><p>Throughout the book, technical definitions and formulations of key ideas are presented in information boxes and are illustrated by the use of real case studies.</p><p>The book is of relevance to stakeholders responsible for brand protection, intellectual property management, marketing or digital services in any organization, and to anyone with a general interest in the industry. It illustrates how an effective analysis approach can build efficiencies into a brand protection program, provide guidance on areas of focus, and demonstrate return on investment.</p>