New Horizons in Fashion and Marketing

This edited collection introduces readers to current contemporary issues within the field of fashion marketing and consumption, exploring the main challenges and              opportunities within the sector. The fashion industry is typically characterised by continuous change, with issues ranging from the need for ethical and conscious decision-making around fashion supply        chains and design, to how brands can adapt to the digital revolution. Featuring the best research presented at the Fashion Marketing Consumption and Discourse Colloquium, this book features contributors from around the globe and is          split into four sections covering retail, digital, luxury, and sustainability. With topics such as the democratization of fashion, omni-channel retailing, eco fashion, and                product design, the collection offers insights and recommendations on this fast-moving industry.   Dr. Kate Armstrong  Kate is Founder and Chair of the Fashion Marketing Consumption research network (FMCd) and SIG, aligned with the Academy of Marketing with over 300 members and rising (www.fashionmarketingandconsumption.com). In addition, she is Founder and Chair of the N.I.C.E Group (Network in Creative Education).