Über uns

À propos de nous

Nachhaltigkeit

Durabilité

Open Access

Karriere

Carrière

Datenschutz

Protection des données

Impressum

Mentions légales

Zahlung und Lieferung

Paiement et livraison

LEXIA

LEXIA Arbeitsrecht

Was ist LEXIA?

C'est quoi LEXIA ?

LEXIA Familienrecht

Zeitschriften

Revues

recht

Pflegerecht

ZBJV

forumpoenale

ZStrR

Anwaltsrevue

Revue de l'avocat

RSAS

FamPra.ch

ASYL

Life Science Recht

BlAR

Sachbuch

Livres spécialisés

LOKI

Semaphor

Fokusthemen

Focus

Thema

Recht studieren

Arbeitsrecht

Droit du travail

Studium

Études

Familienrecht

Droit de la famille

Sozialversicherungsrecht

Droit des assurances sociales

Strafrecht

Droit pénal

Publikationen

Publications

Literatur

Onlinemodule LEXIA

Modules en ligne LEXIA

Bücher

Livres

Buchreihen

Collections

Datenbanken

recht.ch

Studienliteratur

Littérature pour les études

Services

Dienstleistungen für

Corporate Books

Publishing Lösungen

Aktuelles

Geschäftskunden

Professionnels

Corporate Publishing

Content solutions

Buchhandlungen

Librairies

Veranstaltungen

Événements

Presse

Dozierende

Enseignants

Studierende

Étudiants

Inserierende

Annonceurs

Newsletter

Blog

Autorinnen/Autoren

Auteurs

Unsere Schreibenden

Hilfe

Unsere Autorinnen und Autoren

Liste

Autorenlounge

Espace des auteurs

Bei uns publizieren

Publier chez nous

Autorenstimmen

Témoignages

Verlag

Éditions

Themen

Mehr wissen

Mitarbeitende

Collaborateurs

Geschichte

Histoire

Vision und Mission

Vision et mission

Unser Magazin

Notre magazine

Unternehmenskultur

Culture d'entreprise

Partner

Partenaires

Kontakt

Contact

Shop

Schweizer Recht

Ausländisches Recht

Über unseren Shop

Neuerscheinungen

Nouveautés

Unsere Funktionen

Nos fonctions

Vorankündigungen

À paraître

Nach Rechtsgebiet

Par domaine juridique

Kommentare

Commentaires

Gesamtkatalog

Catalogue complet

Economía y Empresa

Luis Alberto Casado Aranda

Neurociencia del consumidor

&lt;p&gt;&lt;b&gt;Demystify the fascinating world of business and finance.&lt;/b&gt; This isn't your run-of-the-mill career guide; think of it as your secret weapon, your backstage pass to the good, the bad, and the ugly. No more tiptoeing – we spill the beans on the pay, the hours, the perks, and the not-so-glamorous parts of the journey.&lt;/p&gt;
&lt;p&gt;In this candid, concise, and comprehensive guide, we've condensed insider insights into a must-have manual for students and budding professionals. Whether it’s consulting, accounting, investment banking, sales and trading, private equity, venture capital, investment management, hedge fund, real estate, corporate finance, strategy and operations, product management, sales, marketing, or getting your MBA, we’ve got it all covered.&lt;/p&gt;
&lt;p&gt;We've thrown in candid conversations with real-life trailblazers who've braved the same path you're about to embark upon. Whether you're a student mapping your future or a young professional hungry for success, this book will ensure you make career choices that you won’t regret.&lt;/p&gt;
&lt;p&gt;Replace career confusion with confidence by learning the ins and outs of the career paths available to you. &lt;b&gt;Your foray into a burgeoning career starts here.&lt;/b&gt;&lt;/p&gt;

Joseph Malgesini

An Insider's No-Nonsense Career Guide

Working in Business and Finance

Business and Management (R0)

&lt;p&gt;This book uniquely combines literature from different research fields of marketing, such as social and psychological perspectives, behavioral sciences, the digital era, sustainability, and corporate social responsibility, to present a multidisciplinary approach to marketing. With a diverse authorship bringing together the research and the expertise of multiple scholars, the combination of contexts and research fields in this book will illuminate the scope of marketing for researchers in the field.&lt;/p&gt;

&lt;p&gt;It discusses questions and issues such as innovative approaches to marketing in the digital era, the role of AI in modern neuromarketing approaches and the current marketing practices regarding corporate and social responsibility and sustainability.&amp;nbsp;Covering a range of topics from green fiscal policies to accessible marketing practices as well as current trends in technologies in marketing, such as AI applications and digital transformations, this book will be a critical literature source due to its synergistic properties.&lt;/p&gt;


Fatma Irem Konyalioglu

Fatih Sinan Esen

Digital Trends, Social Issues and Economics

Multidisciplinary Approaches to Contemporary Marketing

Borja Pascual

La clave del éxito en los negocios

EL PLAN DE EMPRESAS

Master's Thesis from the year 2024 in the subject Business economics - Offline Marketing and Online Marketing, grade: 66, University of Plymouth (Plymouth Business School), course: Business managemnet, language: English, abstract: This study was aimed at examining the impact of artificial intelligence (AI) on digital marketing of SMEs in Nigeria. The respondents of this study were SMEs owners in Lagos State, Nigeria. Quantitative and qualitative data was collected with the aid of questionnaire and interview section respectively. Qualitative data was analyzed with thematic analysis while the quantitative data was analyzed with correlation and regression to test the hypothesis generated. This study revealed that the use of AI by SMEs in Nigeria had a positive impact on digital marketing and sales performance. It also identified the major challenge associated with the application of AI in the digital marketing initiatives of Nigerian SMEs to be the lack of AI professionals to facilitate the integration of AI into their digital marketing initiatives.


Adaobi Oti

The Impact of Artificial Intelligence on Digital Marketing. A Case of Nigerian SMEs

Willard Chiuya

Curbing Tobacco Side Marketing By Farmers In Zimbabwe

A Working Model Towards Curbing Tobacco Side Marketing

Case Study from the year 2023 in the subject Business economics - Market research, grade: A, , language: English, abstract: Social marketing is a strategic approach that applies commercial marketing principles to influence behaviors that benefit individuals and society. Unlike traditional marketing, which focuses on profit generation, social marketing aims to foster positive changes in areas such as public health, environmental conservation, and safety. This paper explores the concept of social marketing, emphasizing its key benchmarks, including audience segmentation, behavioral objectives, exchange theory, the marketing mix, and competition analysis. The "Truth" anti-smoking campaign serves as a case study to illustrate the effectiveness of social marketing in reducing smoking rates among youth. The campaign’s success demonstrates the potential of well-researched social marketing interventions in shaping public behavior and promoting sustainable social development. Additionally, the paper examines the strengths and weaknesses of social marketing, addressing its long-term impact, ethical considerations, and challenges in implementation. The discussion further extends to the ideological role of marketing in shaping consumer identities and its implications for sustainability in developed nations. By critically analyzing marketing as an ideological force that reinforces consumer culture, this paper highlights the need for ethical and sustainable marketing strategies that prioritize social well-being over commercial gain.









Joeleen Kimbell

The Role of Social Marketing in Behavior Change. A Case Study of the "Truth" Anti-Smoking Campaign

Aus der Reihe: e-fellows.net stipendiaten-wissen

 Anonymous

Eine Analyse anhand der Uses-and-Gratifications-Theorie

Kaufen, bevor es zu spät ist. Fear Of Missing Out (FOMO) als Strategie im Influencer Marketing

Angela Deganis

A Guide to Survival in Business

Manager by Chance

Directivos y líderes

Luis González

¿Qué pueden aprender las mejores empresas de los peores piratas?

Management audaz

Mery Sánchez

Construye tu marca personal, gana más y cambia tu vida

Véndete antes de vender

Saul Pereira

A Comprehensive Case Study of Almarai's Expansion and Adaptation in a Changing Global Business Environment

Strategic Analysis of International Marketing and Brand Management


<p>
Con La transformación total de su dinero, serás capaz de diseñar un plan infalible para saldar todas las deudas -desde autos hasta casas y todo lo demás-, reconocer los 10 mitos monetarios más peligrosos y asegurarte unos ahorros grandes y rápidos para emergencias y la jubilación.</p>


Un plan efectivo para alcanzar paz financiera

La transformación total de su dinero Actualizada y Ampliada

Neurociencia del consumidor

Autres titres sur ce thème