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Catalogue complet

Burgess Cathy: Money Matters for
Hospitality Managers

Money Matters for Hospitality Managers

Chapter 1 Introduction to hospitality control; Chapter 2 Understanding management reports; Chapter 3 Managing revenue; Chapter 4 Managing costs; Chapter 5 Pricing to achieve profit; Chapter 6 Introduction to hospitality control; Chapter 7 Managing cash and stocks; Chapter 8 Planning and monitoring usage; Chapter 9 Using spreadsheets for management tasks; Chapter 10 Being part of a company; Chapter 11 Developing your skills;

The rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers, coupled with the fragmenting nature of the marketing and media environment has led to an increased emphasis on communications strategies in today's digital era. Marketing Communications in Tourism and Hospitality discusses this vital discipline specifically for the tourism and hospitality industry. Combining a critical theoretical overview with a practical guide to techniques and skills, it illustrates the role that communications play in the delivery and representation of hospitality and tourism services, whilst developing practical skills needed to understand, interpret and implement communications strategies within a management context. This new edition has been updated to include:<ul> <li>New case studies have been introduced throughout the book, drawing on insights from both academics and leading industry practitioners. These cases and illustrations span multiple international regions and service sectors, such as hotels, airlines, food and beverage, events, tour operators, attractions, and destination marketing.</li> <li>Enhanced and extended content in two new chapters focusing on digital and interactive marketing and sustainability marketing and communications issues and strategies. These chapters introduce key contemporary topics, including social media marketing, AI and 'nudge' marketing.</li> <li>Online resources are provided for case study discussions and updated weblinks and reading suggestions, as well as review questions at the end of chapters.</li> </ul>This systematic and cohesive text is essential reading for tourism and hospitality management students and an invaluable resource for marketing practitioners in this growing area.

Marketing Communications in Tourism and Hospitality

Security, Audit and Leadership Series

Corporate governance is failing-not because boards lack intelligence, experience, or diligence, but because the systems they rely on no longer surface the information that truly matters.Across industries and jurisdictions, boards approve strategies, review risk lists, receive assurance reports, and comply with governance codes-yet remain blindsided by catastrophic failures. Safety collapses. Cultural scandals erupt. Financial integrity breaks down. Courts increasingly ask the same question after the fact: Why didn't the board know?Mission Critical Governance exposes the root cause of this failure: boards govern without a clearly defined purpose and without reliable oversight of the mission-critical objectives that determine enterprise survival and success.Drawing on decades of governance practice, landmark court decisions, behavioural science, and emerging regulatory expectations, this book challenges the dominant "checklist" model of governance and replaces it with a new architecture built for uncertainty. It introduces a practical, evidence-based framework that enables boards to:<ul> <li>Define and disclose board purpose with clarity and accountability</li> <li>Identify and oversee Mission-Critical Objectives (MCOs) </li> <li>Quantify and report uncertainty using Acceptable / Unacceptable Uncertainty thresholds</li> <li>Measure confidence in information through the Board Assurance Index (BAI) </li> <li>Integrate risk, assurance, culture, and performance into a single oversight system</li> <li>Break the destructive Don't Tell / Don't Ask governance syndrome</li> </ul>This is not a compliance manual. It is a redesign of governance itself-from ritual to responsibility, from risk lists to real oversight, from comfort to confidence.Written for board directors, executives, regulators, investors, auditors, and risk leaders, Mission-Critical Governance provides a clear roadmap for transforming governance into a disciplined, purpose-anchored system capable of earning trust, withstanding scrutiny, and guiding organizations through an era of relentless uncertainty.The question is no longer whether boards must govern differently. The question is whether they will lead-or wait for courts, crises, and capital markets to force the change.

Focusing on What Matters Most

Mission-Critical Governance

Routledge Studies in the Fashion Industry

Extended Reality and the Fashion Industry: Driving Engagement through Immersive Experience offers a comprehensive and forward-looking exploration of how immersive technologies are transforming fashion. Covering virtual, augmented and mixed reality, the book examines how XR reshapes design, storytelling, retail, identity and consumer psychology. It traces the historical evolution of fashion technologies, unpacks the emotional and behavioural dynamics of immersive environments, and analyses real-world case studies from leading brands experimenting with digital fashion, avatars, metaverse activations and phygital experiences.By bridging theory, technology and practice, this book equips readers to navigate the rapidly evolving landscape of immersive fashion. It highlights strategic pathways for innovation, offers tools for evaluating consumer engagement, and demonstrates how XR can deepen emotional resonance and brand value. Readers gain insight into key theories - including presence, embodiment, flow and narrative transportation - while also engaging with critical issues such as privacy, inclusivity, sustainability, digital labour and algorithmic influence.Written for fashion researchers, students, educators, digital designers, marketers, technologists and industry innovators, the book provides a clear, accessible framework for understanding the opportunities and challenges presented by XR. Ultimately, this book empowers readers to design, implement and critique immersive experiences in ways that are creative, ethical and future-focused.

Driving Engagement through Immersive Experience

Extended Reality and the Fashion Industry

Vacation Home and Resort Rentals Management

Sustainability has become a highly important policy framework for tourism, and the ideals of sustainable development are guiding tourism developers in their planning thinking. This book provides a thorough overview of the key discussions that are focusing on setting the limits to growth in tourism development in local-global nexus. The key focus is on sustainable tourism with a further aim to rethink critically the idea of sustainability in tourism and its relations to carrying capacity, responsibility and other potential frameworks. International and case studies and examples are integrated throughout. This is essential reading for Tourism students.

Identifying the Limits to Growth in Tourism Development

Governing Tourism for Sustainability

International Hospitality Management brings together the latest developments in global hospitality operations with contemporary management principles. It develops a critical view of the management practices and the traditional theories, analysing how appropriate they are to the hospitality and tourism industries in a multicultural context. By doing so it provides the reader with a greater awareness of the cultural factors influencing the strategies and performances of hospitality organization This book has been significantly updated since the last edition to include recent trends and developments such as:<ul> <li>New content on: theories of culture, consumer behaviour, globalization as well as technology and social media, sustainability, global politics, food and drink trends, emerging BRIC countries and service design and delivery.</li> <li>New chapter on Hospitality Operations Management looking at location strategies, supply chain management, service delivery, service failure and recovery from a global perspective.</li> <li>Updated and new international case studies throughout </li> <li>New companion website with student and lecturer resources including: Power point slides, web links &amp; video links, case study archive, review questions</li> </ul>This book is highly illustrated with diagrams, and contains a range of features such as international case studies, review questions and summaries to aid understanding and further knowledge.

International Hospitality Management

Build a brand strategy that cuts through global competition and elevates your impact in the fast-changing travel industry.

Strategic Branding in Tourism is a practical guide for mid to senior career marketers, travel and hospitality marketing professionals who want to develop distinctive brands, strengthen professional credibility and apply proven frameworks that drive measurable growth. As traveller expectations evolve and global markets expand, this book shows how to implement brand principles that optimize positioning, storytelling and partnerships at scale.

Written by industry expert Jamie-Lee Abtar, the book takes you behind the scenes of successful brand transformations and demonstrates how leading travel companies adapt to shifting consumer needs. Through detailed chapters, real-world examples and actionable tools, you'll learn how to apply strategic models that support stronger decision making and long-term brand performance.

You'll learn how to:
- Apply brand strategy frameworks to sharpen positioning and audience relevance
- Develop authentic storytelling that builds trust and emotional connection
- Implement partnership strategies to expand reach and increase brand value
- Optimize your brand for diverse global travellers and emerging market trends
- Use real-world examples to strengthen your expertise and advance your career

With insights from brands including Airbnb, Expedia and Intrepid Travel, this book helps you craft a compelling value proposition and implement a brand strategy that performs in a competitive and rapidly evolving tourism landscape.

Themes include: brand strategy, tourism marketing, storytelling, global consumer trends, partnership development, differentiation frameworks

Build and Elevate Your Travel Brand Identity

Strategic Branding in Tourism

Practices of tracking and tracing have a long history, yet they are expanding in scale and scope in the digital age with important consequences for the accounts which shape our organizational and everyday lives. At a time when the benefits of traceability for assuring quality, maintaining security, and supporting knowledge-creation must be balanced with needs for privacy and accountability, Economy of Traces delivers an analysis of the implications of traceability for the many accounts we live by. Issues about why we trace, what we trace, and how we trace have become critical, and the book draws upon thinking in accounting, philosophy, and sociology to understand the different facets of traceability, including connectivity, organization, governance, risk, personhood, and knowledge generation. Through these themes, the book locates a key tension at the heart of our digital economy of traces; namely, that the more we are technically able to produce and track traces of human behaviour, the more fragile the traditional organizational forms of human oversight and accountability become. Economy of Traces develops a traceological theory of accounting to understand this tension and how tracking and oversight, while intertwined, are changing their mix in the digital age. In particular, audit trails which have traditionally underpinned human capacities for observation and governance, are being displaced and de-centered. Economy of Traces avoids both wholesale humanist critique of digital technologies on the one hand and uncritical celebration of their augmenting power on the other, in order to understand and theorize the dynamics of change in the organization of traceability and accounts production.

Traceability, Tracking, and the Accounts We Live By

Economy of Traces

A practical introduction to designing and managing contemporary visitor attractions. Visitor Attraction Management by Carol Southall, Amanda Payne and Frances-Marie Hitchen is written for undergraduate students studying Tourism, Hospitality and Events Management who need a clear and applied understanding of how visitor attractions are created, operated and sustained. This textbook supports students by linking tourism management frameworks with the realities of a fast-changing global attractions sector. The book explores the full spectrum of visitor attractions, from theme parks and cultural museums to luxury eco-resorts and emerging digital experiences. It examines how memorable visitor experiences are designed and managed, how attractions operate day to day and how branding, promotion and innovation shape competitiveness. This textbook includes: - Clear explanations of different types of visitor attractions and experience design principles - Coverage of attraction operations, service quality and risk management - Branding and promotion strategies for marketing attractions and experiences - Discussion of emerging technologies and entrepreneurial innovation &gt;With expanded real-world examples from destinations including Petra and Venice, attractions such as Alton Towers, Walt Disney World and the British Museum, and digital innovations like the Terracotta Warriors AR Experience in China, this textbook equips students with the knowledge and confidence to prepare for careers in tourism and visitor attractions management.

Contemporary Approaches in the Global Tourism Industry

Visitor Attraction Management

This pioneering textbook delves into one of event management's most crucial yet often overlooked aspects - medical provision - providing readers with a comprehensive, relevant, and insightful introduction to key concepts and practice.Moving beyond simple first aid, this book presents a robust framework for professional planning. It delves into the legal responsibilities of organisers, the intricacies of risk assessment, and the practicalities of deploying the right personnel, skills, and facilities for any event. With dedicated chapters on sporting events, music festivals, and static venues, alongside crucial guidance on welfare and emergency planning, this text equips readers with the knowledge to make effective and defensible decisions. Discussions throughout are supported with case studies showcasing theory in practice and a range of pedagogical features to aid understanding.Essential for all students, practitioners, and researchers in event management as well as the related fields of tourism, hospitality, and leisure, this book is the definitive guide to safeguarding events and protecting attendees.

Event Medical Provision

Money Matters for Hospitality Managers

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