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Fashion - it comprises far more than simply clothes. This book develops a contemporary and, in this form, long overdue Theory of Fashion: It allows fashion to be understood both as part of the material culture and as the result of cultural and aesthetic conduct. The role of fashion in the constituting of cultural and individual identities is analyzed, including its quality as a social semiotic system and its significance as a economic factor of global dimensions. Ultimately, fashion also comes into view as a form of art - as a game with aesthetic possibilities that shape and permeate our experience of the everyday in unexpected proportions.The book offers a foundation for pursuits involving fashion in academic teaching and research, fashion design training and development, fashion management, and in the fields of cultural and theater studies.