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Auf den Spuren E.T.A. Hoffmanns

Studienkurs Wirtschaft

Das Lehrbuch richtet sich an Studierende der Sozial- und Wirtschaftswissenschaften und vermittelt kompakt und verständlich die zentralen Grundlagen eines nachhaltigen, modernen Wirtschaftens im digitalen Wandel. Behandelt werden digitale Wertschöpfung und Geschäftsmodelle, New Work, Kultur und Rollenwechsel, Governance und Verantwortung. Ein Schwerpunkt liegt auf dem Change-Management als Kern der Transformation - mit gängigen Modellen (u. a. Lewin, Kotter, ADKAR) und ihrer Anwendung auf typische Transformationssituationen. Didaktisch klar strukturiert arbeitet der Band mit Querverweisen, Schaubildern, Kapitelzusammenfassungen sowie Wissens-, Verständnis- und Diskussionsfragen zur Prüfungsvorbereitung.

Prof. Dr. Sandra Niedermeier ist Professorin für Digitalisierung in Bildung und Gesellschaft an der Hochschule Kempten, promovierte pädagogische Psychologin und leitet das Institut für digitale Transformation in Arbeit, Bildung und Gesellschaft (IDT). Sie ist zudem Studiendekanin der Fakultät Betriebswirtschaft sowie KI- und E-Learning Beauftragte der Hochschule.

Digitale Transformation

Kooperationswerke Beck - Hart

Article-by-Article Commentary

Artificial Intelligence Act

Build a repeatable capability to create customer value propositions that win in AI-accelerated B2B markets. Creating Customer Value Propositions With AI is a practical guide for senior commercial leaders, sales directors, key account managers and product leaders who need to develop differentiated offers, align cross-functional teams and turn customer insight into measurable revenue growth. Written by Cranfield Visiting Fellows Richard Brooks, Sue Holt and Mark Davies, this book introduces the Offer Development &amp; Innovation (ODI) framework, a three-phase system covering customer needs analysis, offer ideation and customer value proposition development. It shows how AI can support each phase by strengthening analysis, coaching teams and accelerating the work required to build offers customers understand and act on. Moving beyond prompt engineering, this book helps leaders use AI as a strategic partner in complex B2B environments. It equips you to: - Diagnose root-cause customer needs - Build cross-functional offer processes - Quantify value in customer language &gt; Featuring real-world examples from Pfizer, Siemens, ThermoFisher, Grant Thornton, Zoetis and Nylacast, Creating Customer Value Propositions With AI demonstrates how organizations can create unique customer value repeatedly, systematically and faster than the competition. Themes include: customer value propositions, B2B sales strategy, AI for business, offer innovation, value-based selling, commercial transformation

How to Build an Offer that Outsmarts the Competition

Creating Customer Value Propositions With AI

AI and Constitutional Law in Europe

Democracy in the Age of Disinformation

NomosTextbook

Methods, Frameworks, Applications

Logistics and Quality Management

Scam World

Design AI-powered learning experiences that drive engagement, performance and measurable business impact. Learning Experience Design by Donald Clark is a strategic guide for senior learning professionals who need to modernize learning in an AI-driven world. As organizations adopt generative technologies, this book shows how to move beyond outdated course-led models and build adaptive, human-centred learning ecosystems. Focusing on the evolving role of the learning designer, this updated edition combines learning science, data insight and AI capability to help you design scalable, personalized and effective learning strategies. Drawing on research and real-world examples, it addresses the critical challenges of engagement, ethics and skills sustainability. You will learn how to: -Design AI-enabled learning experiences that adapt to learner needs - Use data, context and performance signals to personalize learning - Integrate simulations, games and workflow learning effectively - Employ ethical AI use and support sustainable skills development &gt;This book equips you to lead the transformation of learning, delivering smarter, scalable and more impactful outcomes across your organization. Themes include: learning experience design, AI in learning, adaptive learning, workplace learning, learning strategy, performance support

How to Build Effective Learning in the Age of AI

Learning Experience Design

Medienstrategien, die wirklich wirken

Ohne Medien bleibt selbst die beste Gründung unsichtbar. Doch PR ist kein Glücksfall, sondern ein erlernbares Handwerk. Lydia Prexl zeigt Ihnen, wie Sie Kernbotschaften prägnant formulieren, Journalist:innen gezielt ansprechen und relevante Medien identifizieren - von Fachportalen bis zu regionalen Zeitungen. Mit KI-Tools arbeiten Sie effizienter, ohne Authentizität zu verlieren.
Sie lernen auch, Krisen professionell zu kommunizieren und Erfolge messbar zu machen - nicht nur in Artikeln, sondern in Markenbekanntheit und Kundenakquise.
Kurzum: Ein Arbeitshandbuch für Gründer:innen, die sofort umsetzbare Strategien brauchen, um ihr Start-up nachhaltig zu positionieren.
Das Buch richtet sich an Gründer:innen und Studierende des Entrepreneurships.

Wie Start-ups Medien und Sichtbarkeit gewinnen

PR-Grundwissen für Gründer:innen

A dazzling exploration of the phenomenon of prediction betting markets that asks: what happens when democracy becomes another commodity? For many, Donald Trump's decisive election victory over Kamala Harris in 2024 was a shock. Traditional polls had the race on a razor's edge. But, for those with eyes on prediction betting markets, a very different story was being told. In recent years, prediction markets have swept the world, fundamentally changing the nature of the gambling market, and making their youthful pioneers billionaires. Posed as binary 'Yes/No' questions about future events, prediction bets allow any difference of opinion - whether on politics, wars, assassinations or popular culture - to be financialised. But are these markets really a new phenomenon? What does it mean when markets get closer to the truth than the institutions we built to protect us? And what happens when those tasked with safeguarding democracy possess financial stakes in its volatility? From Renaissance Rome, where merchants wagered on papal conclaves, through London coffee house gossip during the Napoleonic Wars, to the Pentagon's ill-fated terrorism futures exchange, The Big Bet describes the full five-hundred-year arc of a permissive regime which no one designed and no one voted for. Drawing on deep expertise, Michael Auerbach examines how these markets are changing our world, and what they mean for the future of our democratic self-governance. Because they are not an anomaly - they are the logical endpoint of a society that has applied market capitalism to every aspect of life. And in a world when everything is a wager and nothing is off limits, knowing where the chips will fall matters more than ever.

Prediction Markets and the Future of Democracy

The Big Bet

This book provides the first in-depth scholarly analysis of fraud, the highest volume crime in England and Wales, addressing the challenges faced in building a principled criminal law response by presenting an innovative normative analysis. The UK is now in a pandemic of fraud. There were 4.6 million fraud offences recorded in the year ending March 2021, accounting for 42% of all crime committed against individuals. Fraud is now the highest volume crime in England and Wales; its incidence in the first half of 2021 was described by UK Finance as a 'national security threat'. The book provides the answers to key questions, such as: - How can the rapidly changing nature of fraud be understood and mapped by criminal lawyers? - How does fraud connect to economic crime more broadly? - Is the current landscape for criminalising fraud fit for purpose, in the light of changes to the nature and complexity of wrongdoing? - What are the principled limits to using Artificial Intelligence technologies to detect and to penalise fraud? - Which principles should inform fraud criminalisation and governance following the COVID-19 pandemic, to meet the challenges of a digital age and a stretched criminal justice system?

The Future of Criminalisation of Fraud in England and Wales

The Fraud Pandemic

Humanity's most spectacular era yet is increasingly within reach.So why are we doing everything we can to hold it back?The bestselling author of The Rational Optimist delivers a daring vision of the future - one that is potentially dazzling, but only if we stop sleepwalking into self-inflicted decline.We're on the brink of a truly spectacular explosion of productivity and prosperity, argues Matt Ridley, thanks to a combination of artificial intelligence, material science and genomic knowledge that is unprecedented in its scope and implications. With characteristic wit and ferocity, he confronts the irrational pessimism that dominates public discourse and examines the bureaucratic bloat, regulatory overreach, ideological superstition and crony capitalism that stand in the way.Optimistic in conclusion but unsparing in its analysis, The Flourishing is a rousing call to achieve and innovate by refusing to settle for a merely adequate future when a magnificent one is within reach.

The Rational Pessimist

Law and Practical Reason

Moral Responsibility and Artificial Intelligence

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