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 Anonymous

Marketing zwischen "Gut" und "Böse". Kulturelle Konflikte im internationalen Marketing

From Attorney Ryan, the most well-known labor lawyer in America, the complete guide to workers’ rights that your boss doesn’t want you to read Life for working people is getting harder and more expensive. While employers clamp down with return-to-office mandates, productivity trackers, and layoffs, employees are struggling to keep up with daily expenses. Meanwhile, workers are expected to make huge sacrifices "for the good of the company." But what do they get in return? A surprise meeting with HR followed by a swift and unceremonious termination. For too long, we’ve accepted the status quo. But you deserve better. In Get It in Writing, Attorney Ryan Stygar, a former firefighter who became a workers' rights attorney, teaches you everything you need to know about how to get what you’re owed at work. Each chapter is filled with practical, easy-to-understand advice. In plain English, he breaks down the answers to all your biggest questions around labor law, including: <ul><li>“Does At Will employment really mean I have no rights?”</li><li>“What do I do if my boss is bullying me?”</li><li>“What if I’m too injured to keep working?”</li><li>“Am I getting paid correctly?”</li><li>“What if I report my creepy manager and no one believes me?” </li></ul> Most people are, understandably, afraid to deal with employment problems because their whole livelihood is at stake. But we can’t let bad bosses use fear to control us. Armed with Get It in Writing, you will have the tools to claim your basic rights: fair pay, fair treatment, and the time and accommodations you need when life goes off script. With Attorney Ryan's expertise, millions of working people are winning back what is rightfully theirs. It’s time for you to join them.

The Ultimate Guide to Your Rights at Work

Get It In Writing

Die Comicothek der Philosophie

Was ist wahr ...
... und was ist falsch? Das ist gar nicht immer so leicht auseinanderzuhalten. Wir werden mit fake news belogen oder lügen uns selbst in die Tasche, machen uns Illusionen. Außerdem gibt es gar nicht so viel, was wir wirklich wissen. Auch die Wissenschaft pirscht sich oft nur langsam an eine Gewissheit heran, die dann manchmal wieder gar nicht mehr so gewiss ist. Selbst die formellen Methoden der Wahrheitsfindung, Logik und Mathematik, sind nicht so sicher wie sie scheinen. Und dann ist da noch die Moral: Müssen wir wirklich immer die Wahrheit sagen? Und sagen wir wirklich die Wahrheit, wenn wir verkünden, was wir nicht wissen, aber glauben?
Kurz, die Sache mit der Wahrheit ist gar nicht einfach. Aber wichtig, wenn wir uns in der Welt orientieren wollen.

Alle Grundthemen und ­-begriffe der Philosophie im Comic
Die Bücher dieser neuen Reihe stellen verständich wichtige Themen der Philosophie vor. Sie gehen philosophischen Fragen anhand konkreter Beispiele nach, anhand von Mythen und Texten berühmter Philosophen - in Comicform.

Wahrheit

Managing Aviation Operations

This book offers a comprehensive and management-oriented analysis of sustainability in the aviation industry. It examines aviation's crucial role in global mobility and economic development whilst also critically addressing its environmental, social and regulatory challenges. Readers will benefit by gaining a realistic, analytically sound framework for evaluating sustainability strategies in aviation. The book supports informed decision-making, helps to anticipate regulatory and market developments, and enables readers to better balance economic performance with environmental responsibility and social acceptance in a highly complex and globally interconnected industry.By adopting a holistic ESG perspective, the book integrates environmental impacts such as climate change and noise, social issues including equity, accessibility and labour conditions, and governance aspects like regulation, reporting and stakeholder accountability. Rather than presenting simplified solutions, it highlights trade-offs, uncertainties and long-term path dependencies that shape strategic decision-making in aviation. The structured approach combines conceptual foundations with industry-specific insights, covering regulation, technology, sustainability reporting and strategic management practices.The book is relevant for all managers in the aviation industry, whether they work for airlines, airports, air traffic control organisations, regulatory authorities or political decision-makers. It is particularly important for environmental managers throughout the aviation industry, but also for managers at a senior level, as sustainability is becoming a strategic issue of growing importance. In addition, the book is valuable for students in aviation management programmes as well as for students in related fields such as aeronautical engineering and tourism management.

Management, Technologies and Accountability

Aviation and Sustainability

New Frontiers in Regional Science: Asian Perspectives

The primary objective of this book is to address a formal representation of household economy in welfare economics in spatial terms. Although it has been argued since the nineteenth century that in exploring a reasonable indicator to measure the real welfare level of households, several difficulties remain to be faced in economic theory. The most relevant method in this specific topic is social welfare function. While various types of indicators were historically developed and improved as a replacement of existing economic growth indicators such as GDP and GRP using social welfare function, there still is a problem with evaluating the individual's utility as an aggregate term. As an alternative method of measuring the real welfare level of households, location theory may be a possibility for solving some potentially problematic issues. To be precise, location theory requires the inclusion of notions of transportation costs, spatially constrained internal and external economies, and other distance-related variables. From the standpoint of equality, this specific approach enables an analysis to investigate spatial differentiation. In other words, spatial differentiation of households can be interpreted as spatial consumer exclusion. Hence, the real welfare level of households can be measured by means of the accessibility of goods and services, of which there are several types, such as essential and luxury ones. As a result, spatial distribution of goods and services depending on their types can be considered a component of social welfare function. The topics addressed in the book include social welfare function in spatial terms, location theory related to firms and households, attractiveness of regions, economic and social infrastructure elements, and sustainable growth and development of regions.

As a Measure of Social Welfare Function

Attractiveness of Regions and Sustainable Regional Economic System

Noch keine Beschreibung vorhanden.

Polizeiseelsorge

Strategies and Use Cases for Leveraging Customer Data

Customer Intelligence

Compliance für die Praxis

Arbeitsrecht und Compliance

Social Media im Betrieb

This book examines climate change and the need for advertising creatives to think and create strategically in order to educate about the human role in climate adaptation.&nbsp;As more brands and organizations feel the economic and cultural effects of climate realities, there is an urgent need for the advertising industry to offer smarter, creative approaches to messaging about this phenomenon. Creatives must use their ability to translate complex issues into messages that resonate with multiple audiences while&nbsp;bridge the gap between consumers and climate understanding. The author argues that brands and corporations have a social responsibilty to provide this value, thereby fighting misinformation and emboldening citizens to work toward adaptive behaviors with understanding of basic climate science. Through the themes of complexity, creativity, and courage, this book synthesizes theory on audience engagement and discusses how to frame the climate issue effectively.

A Creative's Guide to Making Compelling Advertising and Brand Messages in Complicated Times

Brave Work in the Age of Climate Change

A timely, practical guide to AI—its strengths, weaknesses, and real-world applications—for business professionals and policymakers. Artificial intelligence, or AI, can recognize a pattern from any set of data it is given, which is what makes it such an extraordinarily powerful tool. But because not all patterns are authentic or reliable, AI's pattern-finding superpower can lead to spurious patterns—and to disastrous results for business and government entities that rely on them. Hence the conundrum at the heart of AI: its greatest strength can also be its greatest weakness. Targeting the businessperson who needs to know how to use AI profitably and responsibly, Caleb Briggs and Rex Briggs offer in this book a foundational understanding of AI that is easy to grasp yet thorough enough to be used effectively.

Harnessing the Power of AI for Your Organization—Profitably and Safely

The AI Conundrum

Concepts and Practice for the Digital Age

AI Marketing Essentials

'Ein wegweisender Beitrag zu einem besseren Selbstverständnis der Menschheit.' The New York TimesWarum fühlt es sich oft so an, als würde die Hälfte der Bevölkerung in einem anderen moralischen Universum leben? Warum bedeuten 'Gerechtigkeit' und 'Freiheit' für verschiedene Menschen so unterschiedliche Dinge? Warum geraten wir ständig wegen unserer Weltanschauungen aneinander, selbst wenn wir im Grunde dasselbe wollen?Der Sozialpsychologe Jonathan Haidt zeigt: Die Antwort liegt in unserer Moral - die weit weniger auf Rationalität und Logik gründet als auf Intuition und Sozialtrieb. Moral bringt uns dazu, individuelle Interessen zu überwinden und mit anderen zu kooperieren; zugleich aber macht sie uns blind für die Perspektiven anderer Gruppen. So haben sich im Lauf der Evolution und Geschichte zwischen Gemeinschaften und Kulturen sehr unterschiedliche moralische Intuitionen herausgebildet. Haidt erklärt, wie diese uns sozial binden, aber auch blenden, etwa im politischen Dauerstreit zwischen Progressiven und Konservativen. Sein Buch hilft uns, nicht nur unser individuelles Verhalten besser zu verstehen, sondern auch die gesellschaftlichen Auseinandersetzungen der Gegenwart - und über weltanschauliche Gräben hinweg zueinanderzufinden.

Warum Politik und Weltanschauungen unsere Gesellschaft spalten | Vom Autor des Bestsellers «Generation Angst»

Die Macht der Moral

Great Thinkers in Marketing

The "Great Thinkers in Marketing" series highlights the significant contributions of the most influential scholars to marketing research, theory, and practice. The series and volume editors organize each legend's most impactful articles into several volumes as an anthology set. Volume editors also seek commentaries from other scholars familiar with the legend's work on the articles included in that volume. This set, comprising six volumes of contributions of Donald Lehmann, covers a broad spectrum of topics relating to customer behavior and decision-making processes, the estimation of stochastic models, empirical replication for theoretical generalization, advertising and branding, new product and innovation diffusion, and performance outcomes of marketing strategy. This volume, edited by Lohn Lynch, synthesizes Lehmann's work on meta-analysis and empirical generalization. Along with a collection of his related articles, it features an interview with Lehmann himself and three insightful commentaries from frequent co-authors. Showing how Lehmann's research has theoretical and practical relevance, this work outlines his impact on the marketing field to assess better the generalizability and robustness of their published empirical findings.John G. Lynch
 , Jr. is Distinguished Professor in the Leeds School of Business at the University of Colorado-Boulder, USA. He is a Fellow of the American Marketing Association, the Association for Consumer Research, the American Psychological Association/Society for Consumer Psychology, and one of five Fellows of all three organizations worldwide. Since coming to the University of Colorado, John Lynch has focused on studying cognitive psychology in consumer financial decision-making.

Empirical Generalizations and Meta-Analysis

The Research Contributions of Donald R. Lehmann to Marketing, Volume 3

Marketing zwischen "Gut" und "Böse". Kulturelle Konflikte im internationalen Marketing

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