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Young L: Marketing Technology as a
Service – Applying State–of–the–art Mar

Marketing Technology as a Service – Applying State–of–the–art Marketing to High Tech Services

Creating Success

Gain essential skills for career development with this concise and comprehensive guide to determining goals, prioritizing tasks and managing your time effectively.

Simple Ways to Take Control, Save Time and Work More Efficiently

How to Organize Yourself

Fundamentals

How can judicious use of online marketing, social media, video, mobile and in-store technologies help fashion brands reach and engage with their audience?

The Fundamentals of Digital Fashion Marketing uses industry examples, including Burberry and creative agency ODD, to demonstrate how creative digital marketing practices can build vibrant, loyal communities. Covering the vital roles of influencers, analytics, pop-up stores and user-generated content, Harris, Edwards and Watt offer a practical guide to building a successful fashion brand online. 

This revised edition includes two new chapters on reaching underserved markets, including people with disabilities and mature consumers, and a guide to legal issues like managing consumer data &amp; privacy. Each chapter also now concludes with a project to help you build an e-commerce website to start experimenting with your own online marketing campaigns.

The Fundamentals of Digital Fashion Marketing

Through theory and data-driven techniques this postgraduate textbook will help advanced students turn their marketing data into practical insights.

Transform Data into Insights

Advanced Marketing Analytics

Revealing Corporate Brands

Learn the theory and practice of social media marketing and social media management success with this textbook.

Digital Marketing in a Networked World

Social Media Marketing

This textbook will show students how to develop, implement and evaluate effective digital marketing with coverage of the latest trends and considerations including AI and sustainability.

Design, Implement and Measure Effective Campaigns

Digital Marketing in Practice

This book explores layout in the broadest sense. As a fundamental aspect of graphic design in all its forms, you need to understand the basic principles in order to create effective designs whatever the medium or format - and with the basics mastered, you can develop your own styles and approaches. This book gives you all the tools to become an expert in using and designing layouts that work well. - Exploring sizing, grids, orientation and balance - Working with hierarchies, proportion and alignment - Understanding industry standards and measurements This new edition brings you even more on designing for digital and mobile, as well as brand new workshops with downloadable assets for you to use in your own layouts. More real-world examples show works-in-progress from international designers, alongside more theory throughout to support your design choices. Combining historical examples and the latest innovative styles along with practical guidance, interviews and helpful downloads, this is essential reading for students of graphic and visual communication design.

The Layout Book

Use this postgraduate textbook to gain an in-depth exploration of luxury marketing, focusing on cultural heritage, consumer behaviour and modern-day strategies that define this unique sector.

Develop Innovative Marketing Strategies for Luxury Brands

Luxury Marketing

With this undergraduate textbook, students will learn how to analyse key business data and create new marketing opportunities.

Understand Data-Driven Decision-Making

Principles of Marketing Analytics

Marketing Technology as a Service – Applying State–of–the–art ...

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