In this book, the authors explore the potential of marketing to help create a more ecologically sustainable future. It is essential reading for those who want to understand why it is so hard for us to imagine desirable, sustainable futures and who want to be part of changing that, in order to save marketing's legitimacy and the planet.
août 2025, env. 92 pages, Routledge Studies in Critical Marketing, Anglais
Taylor and Francis
978-1-032-83072-8
Taylor and Francis
978-1-032-83072-8

