Über uns

À propos de nous

Nachhaltigkeit

Durabilité

Open Access

Karriere

Carrière

Datenschutz

Protection des données

Impressum

Mentions légales

Zahlung und Lieferung

Paiement et livraison

LEXIA

LEXIA Arbeitsrecht

Was ist LEXIA?

C'est quoi LEXIA ?

LEXIA Familienrecht

Zeitschriften

Revues

recht

Pflegerecht

ZBJV

forumpoenale

ZStrR

Anwaltsrevue

Revue de l'avocat

RSAS

FamPra.ch

ASYL

Life Science Recht

BlAR

Sachbuch

Livres spécialisés

LOKI

Semaphor

Fokusthemen

Focus

Thema

Recht studieren

Arbeitsrecht

Droit du travail

Studium

Études

Familienrecht

Droit de la famille

Sozialversicherungsrecht

Droit des assurances sociales

Strafrecht

Droit pénal

Publikationen

Publications

Literatur

Onlinemodule LEXIA

Modules en ligne LEXIA

Bücher

Livres

Buchreihen

Collections

Datenbanken

recht.ch

Studienliteratur

Littérature pour les études

Services

Dienstleistungen für

Corporate Books

Publishing Lösungen

Aktuelles

Geschäftskunden

Professionnels

Corporate Publishing

Content solutions

Buchhandlungen

Librairies

Veranstaltungen

Événements

Presse

Dozierende

Enseignants

Studierende

Étudiants

Inserierende

Annonceurs

Newsletter

Blog

Autorinnen/Autoren

Auteurs

Unsere Schreibenden

Hilfe

Unsere Autorinnen und Autoren

Liste

Autorenlounge

Espace des auteurs

Bei uns publizieren

Publier chez nous

Autorenstimmen

Témoignages

Verlag

Éditions

Themen

Mehr wissen

Mitarbeitende

Collaborateurs

Geschichte

Histoire

Vision und Mission

Vision et mission

Unser Magazin

Notre magazine

Unternehmenskultur

Culture d'entreprise

Partner

Partenaires

Kontakt

Contact

Shop

Schweizer Recht

Ausländisches Recht

Über unseren Shop

Neuerscheinungen

Nouveautés

Unsere Funktionen

Nos fonctions

Vorankündigungen

À paraître

Nach Rechtsgebiet

Par domaine juridique

Kommentare

Commentaires

Gesamtkatalog

Catalogue complet

Springer Nature Proceedings excluding Computer Science

Vincent Jeseo

Jasmine Parajuli

Marketing and AI: Shaping the Future Together

Proceedings of the 2024 AMS Annual Conference, Coral Gables, FL, USA, May 22-24

&lt;p&gt;Examining the Effects of Design, Technology, and Service Innovation on New Product Performance: The Mediating Roles of Marketing and Process Innovation.- Should Advertisers Avoid Negative News? Advertising Effects of Negative Affect, News Site Credibility, and Applicability between Article and Ad.- Creative Artificial Intelligence for Marketers: A Framework and Research Agenda.- Unlocking the Future: Exploring Consumer Behavior in AI-Powered Smart Cities via Simulation Scenarios: The Example of Smart Homes.- Laying The Path: Modelling A B2B Customer Journey in Commodity Markets.- Rethinking the relationship quality dimensions in B2B: Introducing Tap Model.- User Impressions and Using Contexts for Autonomous Shuttle Services: Analyzed by A LDA Based Topic Modelling Approach.&lt;/p&gt;


An acclaimed New York Times Magazine writer brings us into the world of the controversial technology firm Palantir and its very colorful and outspoken CEO, Alex Karp, tracing the ascent of Big Data, the rise of surveillance technology, and the shifting global balance of power in the 21st century. Palantir builds data integration software: its technology ingests vast quantities of information and quickly identifies patterns, trends, and connections that might elude the human eye. Founded in 2003 to help the US government in the war on terrorism—an early investor was the CIA—Palantir is now a $400 billion global colossus whose software is used by major intelligence services (including the Mossad), the US military, dozens of federal agencies, and corporate giants like Airbus and BP. From AI to counterterrorism to climate change to immigration to financial fraud to the future of warfare, the company is at the nexus of the most critical issues of the twenty-first century. Its CEO, Alex Karp, is a distinctive figure on the global business scene. A biracial Jew who is also severely dyslexic, Karp has built Palantir into a tech giant despite having no background in either business or computer science. Instead, he’s a trained philosopher who has become known for his strongly held views on a range of issues and for his willingness to grapple with the moral and ethical implications of Palantir’s work. Those questions have taken on added urgency during the Trump era, which has also brought attention to the political activism of Karp’s close friend and Palantir cofounder Peter Thiel. In The Philosopher in the Valley, journalist Michael Steinberger explores the world of Alex Karp, Palantir, and the future that they are leading us toward. It is an urgent and illuminating work about one of Silicon Valley’s most secretive and powerful companies, whose technology is at the leading edge of the surveillance state.

Alex Karp, Palantir, and the Rise of the Surveillance State

The Philosopher in the Valley

edition suhrkamp

Was kommt danach?

Liberale Demokratie ohne Zukunft

AI Economics: Growth, Organization, and Society in the Age of Intelligence is a comprehensive exploration of how artificial intelligence is not merely a technological tool but a civilization-level paradigm shift that rebuilds business and growth paradigms from the ground up.The central thesis of the book is the collapse of intelligence costs. The author argues that human history has seen three decisive cost leaps: the collapse of physical costs via the steam engine, the collapse of information costs via the internet, and now the collapse of intelligence costs via AI.

Growth, Organization, and Society in the Age of Intelligence

Artificial Intelligence Economics

The right business model is essential for success in a fast-moving and interconnected world, and it starts with concept development.This is the in-depth manual to building and executing strategy amidst complex external and internal driving forces. Building on the foundation of his first book, international business leader and consultant Staffan Hedén clarifies and expands his unique business model framework, showing how to create, build, and retain value while strengthening relationships with all stakeholders. The book offers important insights on navigating a tumultuous sociopolitical and economic environment, dealing with issues such as regional conflicts, cyber risk, climate change, and AI and other technological developments. Introducing the tools SETAI and SOAP, it presents a detailed roadmap for alternative paths for product and service development, recognizing the need for global organizations to constantly map new customer groups, find new ways to sell and price their products, and set up new collaborations.This thought-provoking book is an ideal resource for owners, board members, and managers at medium to large companies, as well as MBA and advanced business students.

Business Model Innovation Roadmap

The Company Soul

How the rise of AI agents--and other forms of autonomous intelligence--will transform every aspect of how companies create value and compete.Companies have long operated with a basic assumption: intelligence is scarce. Talent is limited, expertise is expensive, and good judgment is hard to scale. But that world is ending.AI agents are bringing a new form of labor into the enterprise--one that can work autonomously, learn continuously, and scale instantly. Their embodied counterparts, from drones to humanoid robots, are doing the same in the physical world. Together, these systems are introducing a new economic reality: cognition is becoming cheap, elastic, and abundant.In Abundant Intelligence, Deloitte's Nitin Mittal and futurist Mike Walsh show what happens when intelligence becomes cheap and widely available. Drawing on inside access to the people leading AI transformations at the world's most powerful companies, they uncover how this shift is challenging every assumption about strategy, productivity, and leadership, and what organizations must do now to stay ahead.As abundance becomes the new normal, the leader's job shifts from collecting intelligence to directing it. Those who learn to harness this expanding workforce of digital labor will unlock new levels of speed, creativity, and advantage. For everyone else, the gap will widen fast.

How Digital Labor Will Rewrite the Rules of Business

Abundant Intelligence

Most composition textbooks begin with skills like thesis writing and paragraph structure. This one begins with a person. Writing as Self-Design is a transformative textbook in which students examine control of information and discover their agency in meaning-making. Informed by neuroscience, rhetorical theory, digital literacy, and composition pedagogy, this book challenges students to question how meaning is made, filtered, and constrained in the digital age, and to develop their unique voices through composition strategies that reclaim writing as an act of self-design. It is a book which responds to the technological landscape in which we find ourselves. Rather than convincing students of the value of research and writing, Writing as Self-Design allows them to discover their own emotional value through enhanced agency in inquiry and resistance. Through this textbook, composition becomes a space in which students question information control, the hedonic cycle of passive consumption, and their greater agency in creativity and intentional design. Recognizing the ubiquity of tools like AI, this book encourages critical examination of how and why they are used. Students engage with algorithmic bias, misinformation, datafication, and the influence of platforms like Google, TikTok, and ChatGPT: not just as topics, but as forces that shape the way they think, write, and relate to the world. The value of Writing as Self-Design will resonate well beyond the classroom, addressing the importance of the critical skills needed to navigate the "total noise" of our media-saturated lives, build personal definitions of success, and rediscover the creative cycle that leads to lasting happiness and fulfilment.

Finding Voice and Agency Through Composition

Writing as Self-Design

An Inc. Original book

A Practical Guide to Making AI Work for Your Business
Artificial intelligence isn't just another passing tech trend-it's a transformational advantage that can redefine productivity, elevate decision-making, and accelerate business growth. In Let AI Be Your Coach, Shashank Shekhar, founder and CEO of InstaMortgage and InstaAI, breaks down what's truly possible when AI becomes an active partner in your professional life.
Drawing from real-world case studies, proven strategies, and actionable prompts, this book guides you step-by-step to integrate AI into your daily workflow. You'll follow two fictional entrepreneurs-new to AI but determined to grow-as they demonstrate how these tools can be applied in real scenarios to solve problems, create clarity, and unlock new opportunities.
Through this playbook, you'll learn how to:
¿Build powerful AI-driven knowledge bases
¿Use AI to analyze data and shape smarter sales and marketing strategies
¿Stay ahead of the curve as businesses shift from AI hesitation to an AI-powered renaissance
Designed for sales professionals, marketers, business owners, and anyone looking to scale their impact, Let AI Be Your Coach shows you how to transform AI from a buzzword to a strategic partner that helps you drive growth and gain a competitive advantage.

Unlocking Transformation and Mastery for Sales and Marketing

Let AI Be Your Coach

What if aliens gave us just 365 days to create a just world?

The Alien Ultimatum

Master's Thesis from the year 2025 in the subject Leadership and Human Resources - Recruiting, grade: 1,2, University of Applied Sciences Dortmund, language: English, abstract: This master's thesis explores the role of artificial intelligence (AI) in modern recruitment processes with a particular focus on applicants' trust. As digitalization and AI increasingly transform the world of work, organizations are adopting AI-supported recruiting tools to enhance efficiency, standardization, and data-driven decision-making. At the same time, the use of AI in personnel selection raises important questions regarding transparency, fairness, and acceptance from the applicants' perspective.

The objective of this thesis is to examine how applicants perceive AI-assisted recruitment processes and which aspects are relevant for the development of trust in this context. To address this research objective, a qualitative research design was chosen. Semi-structured interviews were conducted with participants who had either experienced AI-supported recruitment processes or reflected on their expectations toward such processes.

The empirical data were analyzed using qualitative content analysis following Kuckartz' approach. This method allows for a systematic examination of subjective perceptions, attitudes, and evaluations, while combining theory-driven and data-driven coding. The analysis focuses on applicants' experiences with different forms of AI usage in recruitment, their expectations toward human and technological decision-making, and their assessment of AI-supported processes within the broader candidate journey.

By linking theoretical concepts of trust in technology with empirical insights from applicants, this thesis contributes to the growing body of literature on AI in recruiting. In addition, it provides a structured foundation for further academic research and offers valuable insights for organizations seeking to better understand applicant perspectives on AI-supported recruitment processes.

Artificial intelligence in the recruitment process. How can companies gain applicants' trust?

A year of HBR's essential thinking on tech--all in one place.From gen AI to EVs to advanced digital collaboration tools, new tech innovations are reshaping organizations from the factory floor to the C-suite. What should you and your company be doing right now to take advantage of the opportunities these technologies are creating--and to avoid falling victim to disruption?The Year in Tech, 2027: The Insights You Need from Harvard Business Review will help you understand what the latest and most important applications of new tech mean for your organization and how you can use them to compete and win in today's turbulent business environment.Business is changing. Will you adapt or be left behind?Get up to speed and deepen your understanding of the topics that are shaping your company's future with the Insights You Need from Harvard Business Review series. Featuring HBR's smartest thinking on fast-moving issues--blockchain, cybersecurity, AI, and more--each book provides the foundational introduction and practical case studies your organization needs to compete today and collects the best research, interviews, and analysis to get it ready for tomorrow.You can't afford to ignore how these issues will transform the landscape of business and society. The Insights You Need series will help you grasp these critical ideas--and prepare you and your company for the future.

The Year in Tech, 2027: The Insights You Need from Harvard Business Review

Real-World Solutions for Reshaping Healthcare Through Artificial Intelligence and Beyond

Strategies for Artificial Intelligence in Healthcare

Platform Supply Chains in the AI Era

Risk Management

Platform Supply Chains 5

Marketing and AI: Shaping the Future Together

Autres titres sur ce thème