When Innovation is considered one of the key drivers of corporate success, why do organisations struggle to implement it? Research suggests that innovations fail due to a lack of acceptance by employees; therefore an understanding of potential adopters and the factors influencing their decisions is essential.
avril 2014, env. 226 pages, Anglais
Taylor and Francis
978-1-4724-1335-2
Taylor and Francis
978-1-4724-1335-2