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Sheth J: Managerial Marketing

Managerial Marketing

The Early Years

Build a resilient, high-performing organization by integrating agentic AI into strategy, operations, and decision-making. Building an Agentic Organization is a strategic guide for senior technology, AI and business leaders responsible for delivering value from agentic AI while managing its risks. As organizations move toward human and AI collaboration at scale, leaders must balance innovation with governance, adoption, and long-term economic impact. Written by experienced AI executive Geoffrey Schaefer, this book provides a comprehensive framework for designing an agentic organization by examining strategy, governance, and economics. It explores how to define the purpose of agentic AI, align it with business objectives, and create the structures needed to support safe, scalable adoption. Addressing both opportunity and risk, it equips leaders to navigate workforce concerns, reputational exposure, and the evolving role of AI agents in enterprise environments. You'll learn how to: - Define a clear strategy for integrating agentic AI - Establish governance frameworks to manage risk and accountability - Drive workforce adoption and address resistance to AI collaboration - Assess economic value and impact of agentic AI systems - Manage reputational and operational risks from AI agent behavior Featuring real-world examples from Leidos, JPMorgan Chase, SY Partners, and OMA, this book provides a practical roadmap for embedding agentic AI into the fabric of your organization while protecting value, trust, and long-term performance. Themes include: agentic AI, AI strategy, AI governance, AI transformation, enterprise AI, risk management

The Strategy, Governance, and Economics of Agentic AI

Building an Agentic Organization

In a world where strategy can be copied and technology is increasingly accessible; culture has become one of the few remaining sources of competitive advantage. This means that senior HR and business professionals can no longer afford to leave culture to chance so need a credible, practical way to design it on purpose and refine it at speed. This book shows them how. Written specifically for these senior practitioners, this book shows how to do a cultural diagnosis so that HR and OD professionals can assess existing systems and processes as well as company values and employee behaviours. They are then equipped to identify cultural priorities and assess where efforts are best focused. This includes examining the organization's operating model, work design and recognition systems. With expert discussion of the importance of employee communication, employee engagement and belonging as well as the difference that purpose and trust at work make to company performance, this is essential reading for all those needing to design a company culture that will support performance improvement for individual employees and the business as a whole. Most importantly, this book shows how to constantly refine company culture at speed so that it can be a key driver of sustainable performance improvement. Packed with tools, templates and frameworks, this guide is an essential playbook for all senior HR and OD practitioners as well as business leaders responsible for company culture.

A Practical Guide for High-Performing Organizations

Culture by Design

Strategy-Driven Delivery is a practical guide for senior project, programme and strategy managers who need to close the gap between strategic intent and successful execution. Written by experienced transformation experts Helen Winter and Jon Wrennall, this book shows why strategy fails in practice and how to design programmes and operating models that ensure delivery success. It provides a clear, structured approach to aligning projects with business goals while enabling trust, accountability and effective decision-making at scale. Drawing on real-world examples across financial services, IT and software development, this book equips you to: - Design programmes aligned to strategic business outcome - Build operating models that enable effective delivery - Embed governance that supports trust and decision-making - Overcome stalled progress and delivery challenges - Apply AI and automation to modern project environments With practical frameworks and forward-looking insight, Strategy-Driven Delivery helps you lead complex transformation with clarity, control and measurable impact. Themes include: strategy execution, programme management, transformation leadership, operating models, project governance, AI in project delivery

Aligning Organizations, Programs and Projects

Strategy-Driven Delivery

Competitive advantage is found in operations, and in the operations leaders who build resilient, adaptive, and intelligent businesses.The relentless waves of disruption in the turbulent 2020s--from the Covid-19 pandemic to AI breakthroughs and so much more--have made operations the nerve center of business survival. The companies thriving in today's volatile world are those that have transformed operations from a "silent function" into a strategic engine of resilience, innovation, growth, and competitive advantage. In this practical book, you learn how it's done.Professor of Strategy and Supply Chain Management Carlos Cordon joins the former head of operations at Nestlé, Magdi Batato, to show leaders why operations is the CEO's secret weapon and how the COO has emerged as one of the most strategically important roles in modern business.Drawing on interviews, case studies, and real-world lessons from global leaders at companies including Nestlé, Apple, Carlsberg, Danaher, and Novo Nordisk, the authors reveal how modern executives are rethinking the supply chain to be something more flexible and nonlinear; how they're reimagining manufacturing, sustainability, technology, talent, and customer responsiveness in an era when disruption is constant and adaptability is everything.From nearshoring and AI-powered decision-making to sustainable sourcing, consumer-driven operations, and resilient ecosystems, the book provides a practical framework for building operations that can withstand shocks while continuing to innovate and grow. It will guide CEOs, COOs, supply chain leaders, strategists, and anyone responsible for steering organizations through an increasingly unpredictable world.Operational resilience is now inseparable from long-term success. Operations is strategy.

Redefining Competitive Advantage for the Next Era of Business

Operations Is Strategy

This exciting new edition of Strategy and Human Resource Management explores how people strategy shapes organisational survival, performance and competitive advantage. It shows how HR strategy differs across organisations, industries and societies, and why those differences matter, offering a nuanced understanding of HRM in context rather than one-size-fits-all solutions. Written by world-renowned authors, it provides a rigorously analytical, research-led approach that first explains what managers actually do and the reasoning behind their decisions before considering implications for practice. Theory is brought to life through real-world examples, cases and vignettes, making complex ideas accessible and relevant. Alongside core principles of strategic HRM, the book examines the critical features of the environments in which they are applied, delivering a richly grounded, practice-orientated analysis for students and practitioners alike. New to this edition: - Fully updated throughout in terms of citing latest research and application. - New coverage of AI and robotization in the context of HRM an implications for organizational strategy. - New coverage of sustainable HRM. - New coverage of HR analytics. - New coverage of post-pandemic/Covid working and implications for employees and employers. - New and updated case studies. - Strengthening of practical tools and application. - Increased use of figures, table and other illustrations.

Strategy and Human Resource Management

Healthcare strategy tends to be a "black box" affair, shrouded in mystery by consulting firms or in foggy recollection from a long-ago college text. Dawn Carter believes it doesn't have to be that way. Based on more than 30 years' experience as a healthcare strategist, she has written a straightforward, consistently practical handbook for practitioners of every kind: seasoned executives, emerging leaders, board members, and students alike.That book is Strategic Planning for Healthcare: How to Implement a LIVING Strategy. Rather than abstract theory or academic jargon, it is a step-by-step guide for anyone who wants to understand how a winning strategy evolves and how it creates positive change. Filled with anecdotes from real-world engagements, the book also introduces Great Health System, a hypothetical organization whose strategy takes shape across every chapter, tying the entire process together.The LIVING framework - built around six essential elements of strategy formation and execution - gives practitioners at every level a shared language and a clear path forward. At the same time, the book is focused on why-to as much as how-to. Carter's conviction is that strategy isn't a chore or a compliance exercise. Done right, it is the beating heart that keeps healthcare organizations moving forward in an increasingly difficult environment.With fresh analogies in every chapter drawn from art, history, engineering, and beyond, LIVING Strategy makes the unfamiliar immediately recognizable and keeps the pages turning.For readers who enjoyed If Disney Ran Your Hospital or Hardwiring Excellence, this is the book on healthcare strategy that you've been waiting for.

How to Implement a LIVING Strategy

Strategic Planning for Healthcare

Understand how artificial intelligence is transforming marketing strategy and practice. Artificial Intelligence in Marketing by Kshitij Bhoumik is designed for upper-level undergraduate and postgraduate students studying AI in marketing, digital marketing and contemporary marketing strategy. Bridging the gap between technical capability and marketing decision-making, this textbook considers how AI supports segmentation, targeting, personalization, content creation and performance analysis. From generative AI in campaign development to predictive analytics and social media trend detection, students explore how AI tools enhance marketing effectiveness while maintaining brand integrity and customer trust. Reflective questions and applied exercises at the end of chapters challenge students to engage with current AI tools to create their own marketing content and strategies. This textbook includes: - Clear explanations of foundational marketing principles applied through AI - Structured ethical debates and critical thinking activities in every chapter - Real-world examples from global brands such as Bloom &amp; Wild, Monzo, Heinz, Glossier and Duolingo to illustrate how theory translates into measurable business outcomes - Additional online resources to encourage ongoing learning of new developments and debates in AI Whether preparing for assessment or building future-ready marketing expertise, Artificial Intelligence in Marketing provides students with the analytical skills and strategic confidence to apply AI responsibly and effectively in modern marketing practice.

Theory, Ethical Practice and Strategy

Artificial Intelligence in Marketing

Most leaders think trust is an outcome of success. The best leaders know it is the driver.In an era defined by rapid change and AI disruption, organizations face a paradox: While AI and advanced tools promise unprecedented capability, the foundation needed to unlock that potential--trust--is eroding. Employees question the systems they are asked to use, customers doubt the brands they once relied on, and leaders struggle to keep pace with shifting expectations. As trust declines, so does the ability to innovate, adapt, and grow.In The Trust Advantage, Deloitte Consulting LLP principal Ashley Reichheld offers a timely and practical guide to rebuilding trust as a strategic asset. Drawing on years of research and the proprietary TrustID system she developed, Reichheld shows how trust can be measured, managed, predicted, and deliberately strengthened across your teams, customers, and partners. The book reframes trust not as an outcome but as the underlying operating system that drives performance and long-term value.Through rich case studies, essential insights, and real-world examples, Reichheld illustrates how organizations across industries have used trust to accelerate adoption of new technologies, deepen customer loyalty, and create resilient, high-performing cultures. She breaks down the components of trust into actionable levers, equipping leaders with tools to diagnose trust gaps and embed trust-building practices into everyday decisions. From navigating AI-driven change to aligning stakeholder expectations, the book reveals how trust can reduce friction and unlock momentum.At once insightful and practical, The Trust Advantage shows that in a world of constant disruption, trust is not a byproduct of success--it is the engine of it. Leaders who build it with intention will create the strongest, most enduring advantage of all.

What Really Drives Performance in the Age of AI

The Trust Advantage

HBR Handbooks

The one primer you need to create, capture, and realize value in today's volatile and uncertain environment.No matter what business you are in, strategy plays a critical purpose and role in your company's success. But most leaders struggle to effectively define, let alone implement, a great "strategy." By ignoring essential elements in the process, they lead their companies toward confusion, misalignment, and underperformance.The HBR Strategy Handbook presents a new way to think about strategy that goes beyond simply identifying competitive advantage. Harvard Business School professor and strategy expert David J. Collis introduces the complete strategy landscape, a framework and process for making carefully coordinated choices that together ensure strategy is clear and actionable. He describes how to identify the most promising opportunities to pursue, forge a business model that maximizes value creation, craft a sustainable competitive position, and design an operating model to realize value over the long term. Building on decades' worth of work in the area, Collis offers detailed examples, tools, and reflection questions to help executives establish the best approach for their companies.Whether you're a CEO or a senior leader, or aspire to be one, the advice in this book will help you set your objective, define your scope, and execute for greatest impact.HBR Handbooks provide ambitious professionals with the frameworks, advice, and tools they need to excel in their careers. With step-by-step guidance, time-honed best practices, and real-life stories, each comprehensive volume helps you to stand out from the pack--whatever your role.

Everything You Need to Create and Execute a Winning Strategy

The Harvard Business Review Strategy Handbook

Drive measurable growth, engagement and ROI from your content marketing strategy in an AI-driven landscape. High-Impact Content Marketing shows senior marketing leaders, content strategists and digital teams how to turn content into a scalable revenue engine while navigating budget pressure, AI disruption and rising audience expectations for authenticity. As content marketing reaches a critical inflection point, this second edition provides a clear, strategic framework for delivering impact across channels while maintaining trust and relevance. Written by Purna Virji, a globally recognized marketing leader and Principal Consultant at LinkedIn, this award-winning book combines behavioral science with proven content strategy to help organizations stand out and convert. Drawing on real-world examples from Patagonia, Duolingo and Morning Brew, it demonstrates how leading brands align creativity with commercial outcomes and build sustainable competitive advantage. You'll learn how to: - Build high-impact content strategies aligned to revenue goals - Apply behavioral science to increase engagement and conversion - Measure ROI using attribution and revenue influence frameworks - Integrate AI into content workflows responsibly and effectively - Scale distribution across channels to maximize reach and performance This second edition includes new guidance on AI-augmented workflows, multi-touch attribution models and inclusive prompt engineering to reduce bias and risk. It also highlights how subject matter expertise creates defensible advantage in an era of automation. Future-proof your content marketing approach with a strategic, data-led system designed to deliver measurable business results, strengthen customer relationships and sustain long-term growth. Themes include: content marketing strategy, AI in marketing, customer engagement, marketing ROI, content distribution, behavioral science

Strategies to Make Your Content Intentional, Engaging and Effective

High-Impact Content Marketing

Managerial Marketing

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