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Catalogue complet

Bridge L: Lucy Bridge Colour Mode

Lucy Bridge Colour Mode

The rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers, coupled with the fragmenting nature of the marketing and media environment has led to an increased emphasis on communications strategies in today's digital era. Marketing Communications in Tourism and Hospitality discusses this vital discipline specifically for the tourism and hospitality industry. Combining a critical theoretical overview with a practical guide to techniques and skills, it illustrates the role that communications play in the delivery and representation of hospitality and tourism services, whilst developing practical skills needed to understand, interpret and implement communications strategies within a management context. This new edition has been updated to include:<ul> <li>New case studies have been introduced throughout the book, drawing on insights from both academics and leading industry practitioners. These cases and illustrations span multiple international regions and service sectors, such as hotels, airlines, food and beverage, events, tour operators, attractions, and destination marketing.</li> <li>Enhanced and extended content in two new chapters focusing on digital and interactive marketing and sustainability marketing and communications issues and strategies. These chapters introduce key contemporary topics, including social media marketing, AI and 'nudge' marketing.</li> <li>Online resources are provided for case study discussions and updated weblinks and reading suggestions, as well as review questions at the end of chapters.</li> </ul>This systematic and cohesive text is essential reading for tourism and hospitality management students and an invaluable resource for marketing practitioners in this growing area.

Marketing Communications in Tourism and Hospitality

Taking 'an employment process' approach, this book provides readers with an essential understanding of the purpose and policies concerned with managing a hospitality workforce, within the current national and global environment.This new edition has been completely revised to reflect significant developments in the field, with updated content to reflect recent issues and trends relevant to human resource management and the hospitality industry. This volume includes new reflections on the staffing 'permacrisis', AI, social media, the impact of Covid and Brexit on recruitment and retention, precariously flexible and gig economies, digitisation of HR and the impact of these on the future of managing people. The book also discusses ethical employment with a focus on wellbeing, employee welfare and sustainable, green practices, and the United Nations Sustainable Development Group aim of 'decent work and the contemporary labour market'.Updated and new case studies underpin the material throughout to show practical applications of human resource management in the industry. Written in a user-friendly style, each chapter incorporates international examples, offered alongside enhanced online resources. Fully updated for today's hospitality industry, this is an essential and engaging read for hospitality students, future managers and existing managers alike.

A Guide to Best Practice

Human Resource Management in the Hospitality Industry

Explore career pathways and build essential skills for success in hospitality, tourism, travel and events. Career Development in Hospitality, Tourism and Events by Jayanti Jayanti is a practical textbook designed for undergraduate and postgraduate students preparing for careers in the global visitor economy. It introduces students to the fundamentals of the travel industry, including key terminology, trends and the variety of roles available in hospitality, tourism, transport and event management. This textbook explores current industry developments from AI and sustainability to diversity, equity and inclusion initiatives and challenges students to look beyond traditional opportunities to entrepreneurial ventures. It equips students with the soft skills and practical knowledge needed to pursue work experience placements, internships and their future careers with confidence. This textbook includes: - Clear explanations of industry structure, roles and career pathways - Activities and reflective exercises to develop workplace skills - Practical guidance on CV writing, personal branding and employability, further supported through online resources &gt;Whether studying hospitality management, tourism or event management, Career Development in Hospitality, Tourism and Events provides a structured and career-focused foundation for academic success and long-term professional growth.

Building Skills for Working in the Travel Industry

Career Development in Hospitality, Tourism and Events

'Elsa Schiaparelli was more than a dressmaker; she was an image maker.' - Daniel RoseberryElsa Schiaparelli sent shockwaves through the fashion establishment with her witty, ingenious and artful designs. Lauded by Cristóbal Balenciaga as the 'only real artist in couture' she infused her collections with Surrealism, and collaborated on pieces with contemporaries from the art world, including Man Ray, Jean Cocteau, Salvador¿Dalí¿and Alberto Giacometti.Her garments still look fresh today and, though provocative at the time, were eminently wearable, attracting many society and celebrity clients. She caused a stir at Wimbledon by sending Lilí Álvarez to the 1931 tennis tournament in culottes; she clothed Amy Johnson for her first solo flight to Cape Town; her lobster dress made it into Wallis Simpson's trousseau, and she counted as fans Lauren Bacall, Marlene Dietrich and Josephine Baker. Her designs appeared on the stage in productions by Ivor Novello, Nöel Coward and Jean-Paul Sartre, and she costumed over 30 films.Today, Elsa's visual vocabulary runs through Daniel Roseberry's designs for Maison Schiaparelli like a shocking pink thread. This lavishly illustrated book explores the origins and legacy of one of fashion's greatest innovators.

Schiaparelli: Fashion Becomes Art (the Official V&A Exhibition Book)

Foundations of Sport Management

Now in a fully revised and updated new edition, this is still the only textbook to introduce best management practice, process and policy in elite and high performance sport (HPS). Drawing on real-world case-studies of elite sport around the world, the book outlines a conceptual framework for studying and analysing high performance sport and introduces the skills and techniques that managers and administrators will need to develop effective HPS programmes.Covering the macro level factors that that determine a nation's sporting success, from policy development to measurement and evaluation, the book also unpacks the specifics of elite athlete and team management at a micro level. Covering key themes from leadership and coaching to marketing and innovation, this new edition includes expanded coverage of contemporary issues such as managing interdisciplinary teams, athlete dual careers, HPS systems in less developed countries, and high performance parasport. The book features contributions from world-leading sport management academics as well as practitioners with experience of managing HPS programmes at world and Olympic level, and each chapter includes a full range of useful features, such as summaries, case-studies, review questions and guides to further reading.This is essential reading for all students, policy makers and practitioners working in sport management or sport development.

Managing High Performance Sport

Perfect for event organizers, community builders, hosts - and anyone interested in creating meaningful, human-led events and gatherings. "Magical" is the word most used to describe the Do Lectures. It's where world-class speakers share their story in a former cowshed. Where attendees dine amongst raised beds. And where secret gin bars and hot tubs wait to be discovered... In Do Curate, Clare Hieatt shares insight and learnings from over a decade hosting this iconic event. From curating the speaker lineup to selecting the most fragrant woods to burn, she knows that every detail counts. Now, she will help you to elevate your own events and gathering. Discover: <ul><li>The secret to good curation, from arrival to departure</li><li>Ways to create a more sensory experience</li><li>Why authenticity and human connection are key</li><li>How small events build community</li></ul>Whether corporate conferences or dinner parties, successful hosting is about making people feel at home and creating the conditions for magic to happen: new ideas, experiences and connections. And it's all in the curation.

How to create a small magical event

Do Curate

Build a brand strategy that cuts through global competition and elevates your impact in the fast-changing travel industry.


Strategic Branding in Tourism is a practical guide for mid to senior career marketers, ravel and hospitality marketing professionals who want to develop distinctive brands, strengthen professional credibility and apply proven frameworks that drive measurable growth. As traveller expectations evolve and global markets expand, this book shows how to implement brand principles that optimize positioning, storytelling and partnerships at scale.


Written by industry expert Jamie-Lee Abtar, the book takes you behind the scenes of successful brand transformations and demonstrates how leading travel companies adapt to shifting consumer needs. Through detailed chapters, real-world examples and actionable tools, you'll learn how to apply strategic models that support stronger decision making and long-term brand performance.


You'll learn how to:
- Apply brand strategy frameworks to sharpen positioning and audience relevance
- Develop authentic storytelling that builds trust and emotional connection
- Implement partnership strategies to expand reach and increase brand value
- Optimize your brand for diverse global travellers and emerging market trends
- Use real-world examples to strengthen your expertise and advance your career


With insights from brands including Airbnb, Expedia and Intrepid Travel, this book helps you craft a compelling value proposition and implement a brand strategy that performs in a competitive and rapidly evolving tourism landscape.


Themes include: brand strategy, tourism marketing, storytelling, global consumer trends, partnership development, differentiation frameworks

Build and Elevate Your Travel Brand Identity

Strategic Branding in Tourism

Sustainability has become a highly important policy framework for tourism, and the ideals of sustainable development are guiding tourism developers in their planning thinking. This book provides a thorough overview of the key discussions that are focusing on setting the limits to growth in tourism development in local-global nexus. The key focus is on sustainable tourism with a further aim to rethink critically the idea of sustainability in tourism and its relations to carrying capacity, responsibility and other potential frameworks. International and case studies and examples are integrated throughout. This is essential reading for Tourism students.

Identifying the Limits to Growth in Tourism Development

Governing Tourism for Sustainability

This book introduces students to the critical factors that influence successful culinary management and how these principles can be implemented within the workplace. It uniquely combines service delivery, culinary operations management and business development in one volume to provide student with a complete and integrated approach. It further looks at both traditional and contemporary approaches including wellbeing, nutrition, technology and sustainability.This book is essential reading for culinary students and students of related disciplines such as culinary arts, hospitality and events management.

Lucy Bridge Colour Mode

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