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Key Message. Delivered

Business-Präsentationen mit Struktur

Routledge Studies in the History of Economics

Extracting Information from a Probabilistic Universe

Vico & Smith

Sanda – Band 8

How to Spark Passion, Find Your Purpose, and Achieve the Impossible

Plan to Take On the World!

Routledge Studies in Environmental Communication and Media

This book explores twenty-first century environment-themed advertising with a global reach in relation to three key emerging persuasive themes: governance, morality and transnational rhetoric. Adopting a social semiotic approach, and exploring key examples including Greenpeace's "Everything is NOT Awesome" brandjacking advert, Volkswagen's "Think Blue" campaign and Unilever's "Why Bring a Child Into This World?" advert, Alexander puts forward a number of observations about the ideological character and function of environmental advertising as a new form of transnational persuasion.

New Forms of Transnational Persuasion

Environmental Advertising

Financial Markets and Institutions

Economies in Transition to the Market

This book traces the way in which the Russian economy was effectively destroyed by Gorbachev's reforms, with the instutitional, cultural and organizational legacies of the command economy constraining policy reform and implementation.

The Russian Economic Transition Experience

Legacies of Command

SpringerBriefs in Applied Sciences and Technology

The LINCOLN Project

Lean Innovative Connected Vessels

This book Provides a roadmap for digital transformation- Demonstrates how digital transformation is necessary for the survival and growth of business organizations and nonprofits of all sizes and industry segments.

A Roadmap for Driving Results in the Digital World

Transformative Marketing

Val Jonas and Lauren Bone's Risk and Earned Value is the first book to pick up on the increasing trend for integrating these two disciplines. The authors provide guidance on both disciplines to enable the risk manager or the EV practitioner to understand each other's disciplines. They then explore how to optimise risk and EV during the project life cycle and show how EV and Risk together support projects in delivering business objectives.

Key Message. Delivered

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