Investor Relations Strategy

“Navigating modern capital markets requires both strategic vision and rigorous groundedness. Anne delivers that balance through a framework informed by her deep engagement with market institutions and global practice. This book is an essential resource for the next generation of investor relations leadership.”

— Gregory S. Miller , Ernst and Young Professor of Accounting, Ross School of Business, University of Michigan 

“Whether for established issuers or companies approaching an IPO, investor relations requires early strategic thinking. Anne provides clarity, structure, and a disciplined framework for aligning capital markets communication with corporate strategy. This book is a useful reference at every stage of market development.”

— Alessandro Dazza , CEO, Imerys SA 

“Investor Relations sits at the intersection of finance, strategy, and governance. Anne addresses this complexity with clarity and balance. Her book provides a comprehensive guide to navigating that intersection responsibly.”

— Salwa Gradl , Director of Investor Relations, du

Anne Guimard is the Founder and President of FINEO Investor Relations Advisors, a firm that has assisted more than 1,500 companies worldwide in Investor Relations training, executive coaching, and strategy formulation. Dubbed an “IR legend” by IR Magazine (now IR Impact), she brings more than 30 years of hands-on capital markets and shareholder engagement experience to her work.  

Her career spans investment banking, Chief Investor Relations Officer, and financial controller roles at multi-listed conglomerates. Since founding FINEO in 1998, she has been a trusted strategic partner to both private and public companies, contributing to value creation, shareholder base diversification, and sustained reductions in the cost of capital. She has managed large international shareholder bases across multiple stock exchanges and played key roles in some of the world’s largest IPOs.  

A Certified Financial Analyst and holder of a PhD in International Finance, Anne Guimard has also served on the Board of Directors of the National Investor Relations Institute, the world’s largest professional association for Investor Relations practitioners.