International Business and National War Interests
Unilever between Reich and empire, 1939-45
De:
Wubs BenShows the effect of the war on Unilever as well as the conditions in the European food, oil and fats and soap industries. This book argues that Unilever survived World War II because the group had prepared itself legally well in advance. It also explores the external conditions, which helped the company to survive the war.
juin 2008, env. 272 pages, Routledge International Studies in Business History, Anglais
Taylor and Francis
978-0-415-41667-2
Taylor and Francis
978-0-415-41667-2
Shows the effect of the war on Unilever as well as the conditions in the European food, oil and fats and soap industries. This book argues that Unilever survived World War II because the group had prepared itself legally well in advance. It also explores the external conditions, which helped the company to survive the war.
juin 2008, env. 272 pages, Routledge International Studies in Business History, Anglais
Taylor and Francis
978-0-415-41667-2
Taylor and Francis
978-0-415-41667-2
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