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Imad Muratspahic

How to Start a Small Business

A step-by-step guide from idea to first customers: test your idea cheaply

Most people think a great life is built on big moments. It isn't. A great life is built on small decisions made consistently over time. A missed priority here. A neglected relationship there. Too much pressure. Too little margin. Over time, those small choices quietly shape the direction of a life. But there is another way to live. After decades of leadership, raising a family, and helping people navigate life's biggest decisions, Chris Hodges discovered something that changes everything: The quality of your life is determined by the principles that guide it. Principles simplify decisions. Principles steady you in difficult seasons. Principles help you build a life that lasts. &nbsp;In Legacy Letters, a practical and deeply personal book, Hodges shares the timeless principles that have shaped his life, leadership, relationships, and legacy. These aren't theories or motivational slogans. They are lessons learned through real life-through mentors, mistakes, family, and decades of walking alongside people through the highs and lows of life. This book is designed to be read one principle a day for 30 days, giving you a clear framework for building a better life. Then you'll spend the rest of the year putting those principles into practice-because principles are not meant to be memorized, they are meant to be lived. Inside, you'll discover powerful principles such as:The Big Rocks Principle - start life right by putting first things firstThe Calendar Principle - take control of your schedule before something else doesThe Compounding Principle - small daily disciplines create extraordinary results over timeThe Margin Principle - create breathing room so pressure doesn't control your lifeThe Who Principle - the people around you shape the future ahead of youThe Green-Grass Principle - the best relationships are the ones you invest inThe Goldmine Principle - learn to see the potential in peopleThe Orchestra Principle - life works better when it's built around "we" instead ofThe Significance Principle - the greatest life is the one that helps others win&nbsp;Filled with memorable phrases, practical wisdom, and honest stories from a life of leadership, Legacy Letters will help you:Make wiser decisionsBuild stronger relationshipsCreate margin and clarity in a crowded worldFocus your time on what matters mostLeave a legacy that lasts&nbsp;Because methods change. Trends change. Circumstances change. But principles never do. Live by the right principles, and you won't just succeed. You'll build a life that truly works.

Timeless Principles I Learned, Lived, and Leave Behind

Legacy Letters

'This book will make you better at your job' - Jonah Berger, bestselling author of Contagious Discover the psychological biases that shape every buying decision - and how to use them in business. Every day we make hundreds of choices, many of them commercial. What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription? These choices might appear to be freely made, but psychologists have shown that subtle changes in the way products are positioned, promoted and marketed can radically alter how customers behave. In The Illusion of Choice, Richard Shotton, author of the acclaimed The Choice Factory, identifies the 16 and a half most important psychological biases that everyone in business needs to be aware of. Drawing on academic research, advertising campaigns and his own original field studies, he shows how any business can utilise these biases to win and retain customers, sell more products and make money. In this fascinating and highly practical guide, you'll learn to take advantage of the peak end rule, the power of precision, the wisdom of wit - and much, much more. Full of marketing insights, The Illusion of Choice is essential for anyone seeking to understand consumer behaviour. Now part of the Harriman House Essentials Collection, a series showcasing the very best of business and finance books.

Harriman House Essentials

The Illusion of Choice

Instant Top 10 Business Bestseller at WHSmith Top 10 Best Leadership Books of 2025 from LeadershipNow Top 11 Leadership Books of 2025, Next Big Idea Club The Psychology of Leadership offers a revelatory fresh take on business leadership through the lens of groundbreaking research in positive, sports, and personality psychology. Witty, conversational, and personal, The Psychology of Leadership blends research, fascinating true stories, humor, and self-improvement advice to deliver simple yet powerful principles to master the mental game of leadership. Leaders will develop what feels like mind-reading abilities for interpreting workplace personalities, hidden motivations, and group dynamics. They will learn how to: - Inspire their organization to move mountains. - Improve their ability to listen, communicate and, when necessary, persuade. - Dramatically improve their own mindset and resilience. Now part of the Harriman House Essentials Collection, a series showcasing the very best of business and finance books.

The Psychology of Leadership

“An expansive collection that celebrates the versatility of the Mediterranean diet… Busy home cooks would do well to check this out.” —Publishers Weekly&nbsp; Discover just how easy it is to cook and enjoy the world’s healthiest diet—without spending hours shopping for ingredients or cooking in your kitchen.&nbsp; Fad diets come and go, but the Mediterranean Diet is the diet that doctors and nutritionists consistently recommend, year after year. It has, after all, ranked #1 for eight years straight in the US News and World Report survey of health professionals. They like it because it provides nutritional completeness, reduces health risks, helps manage weight effectively over the long term, is easy to sustain, and is evidence-based.&nbsp; What could be better than all that? How about delectable foods from some of the world’s tastiest cuisines—French, Italian, Spanish, Greek, and Middle Eastern, for starters? 5-Ingredient MediterraneanCookbook makes it easy to embrace this unrivaled diet with&nbsp;80 delicious throw-together recipes, each with a mouthwatering photograph. The recipes include: <ul><li>Citrus-Marinated Salmon</li><li>Mediterranean Grilled Shrimp</li><li>Roman Roasted Chicken</li><li>Polenta with Porcini Mushrooms</li><li>Chickpea Fritters</li><li>Fennel Tzatziki</li><li>Provencal Herb Tartlets</li><li>Poached Vanilla-Scented Pears</li></ul> Although many dishes from the great Mediterranean cuisines have unwieldy ingredient lists, tricky techniques, and long cooking times, that’s not the case for these amazing recipes—carefully curated to require a maximum of five ingredients and a minimum of time and fuss.&nbsp; Eat in the healthiest way possible without spending all day at the store or in the kitchen with the 5-Ingredient Mediterranean Cookbook.

Amazingly Healthy Quick-Fix Meals

5-Ingredient Mediterranean Cookbook

Winner of the Axiom Business Book Awards 2025 Discover why true wealth extends far beyond your bank balance - and how to achieve it. We find ourselves at a crossroads. We all know that true wealth is about far more than money. Wealth is friends, family, health, a vocation, command of your time, leisure, and whatever else is important to you. And yet, we are all guilty of acting as if money alone is wealth and an end in itself. How do we navigate this crossroads to find the right balance between monetary wealth and true, soulful wealth? Enter Daniel Crosby - behavioural finance expert and author of the smash hits The Laws of Wealth and The Behavioral Investor. In The Soul of Wealth, Daniel presents 50 short essays exploring what wealth really is and provides practical suggestions for changing your thinking and actions in small, powerful ways. You'll learn: - How your spending reveals your values - That money can buy happiness if spent well - What makes a good financial plan - Why willpower is overrated - How to master delayed gratification for the ultimate wealth hack - Why anything worth doing carries some risk - And much, much more! Accessible and inspirational, The Soul of Wealth is the ultimate compendium of the world's best behavioural and personal finance knowledge. It will challenge your thinking, rekindle forgotten truths, and empower you to embrace a new relationship with your money. Now part of the Harriman House Essentials Collection, a series showcasing the very best of business and finance books.

The Soul of Wealth

Aktualisierte Neuausgabe 2026: der Reiseführer für Frankreichs Südwestküste vom Bestsellerautor der Krimis um Commissaire Luc Verlain

Gebrauchsanweisung für Bordeaux und die Atlantikküste

Chicago Guides to Writing, Editing, and Publishing

In this thoroughly updated fourth edition, a trusted editor offers a comprehensive guide to selecting--and working with--a book publisher. For more than two decades, writers have turned to William Germano's Getting It Published as a guide to the world of serious book publishing, including university presses. A professor, author, and thirty-year veteran of the book industry, Germano knows what editors want and what writers need to do to get their work published. This fourth, thoroughly updated edition of Getting It Published accounts for new challenges facing authors and changed conditions in the publishing industry. From open access to peer review, from approaching a press to considering an agent, publishing can be confusing for authors trying to understand their options. This new edition continues to offer the clear, practicable guidance on choosing the best path to publication that has made the book such a trusted resource. Its latest revisions include an expanded chapter on proposals (and their covering emails) as well as current information on the shifting landscape of ebook publishing. But this book is more than a nuts-and-bolts guide. It takes up a writer's biggest challenges: how to frame a book-length project, shape its argument, conceive its audience, and pitch it convincingly to an editor. Getting It Published reflects the latest changes and technologies in the publishing industry but keeps its eye on what remains constant: Whether working on their first book or their fifth, writers can make their work stronger by knowing what publishers do and why they do it.

A Guide for Scholars and Anyone Else Serious about Serious Books

Getting It Published, Fourth Edition

<div>Learn how the world’s most memorable brands find the words that make them impossible to ignore. Visual identity has its canon. Logos, typefaces, color systems, and design principles have filled bookshelves for decades. But behind every successful brand is another system that shapes perception, builds trust, and creates emotional connection: language. In How Brands Find Their Voice, brand writer and Brand Impact Awards founder Nick Carson gives verbal identity the visual design-book treatment it has long deserved. With a foreword by John Simmons—the acclaimed writer who coined the term “verbal identity”—and built on unprecedented access to leading branding agencies and in-house creative teams, this richly illustrated volume reveals how brand language is developed, expressed, and sustained across every touchpoint. Through in-depth case studies spanning hospitality, technology, consumer goods, and nonprofits, from global institutions to challenger brands, Carson explores how language becomes part of a brand’s DNA. Readers meet the people who do the work and discover how verbal identity emerges from collaboration, research, and craft. Inside, you’ll discover: <ul><li>The evolution of brand voice from advertising copy to modern verbal identity</li><li>How leading agencies develop language systems alongside visual identity</li><li>The strategic thinking behind memorable brand voices</li><li>Different approaches to tone, personality, storytelling, and communication</li><li>How organizations embed verbal identity across teams and touchpoints</li><li>What separates effective brand guidelines from documents that are never used</li><li>The opportunities and challenges that AI presents for brand language</li></ul> Featuring brands such as Ben &amp; Jerry’s, Mailchimp, Virgin, Liquid Death, Innocent, Oatly, and many others—and world-renowned agencies including COLLINS, Wolff Olins, and JKR—the book demonstrates that successful verbal identity is not about clever taglines or isolated campaigns. It’s about creating a coherent language system that shapes every interaction people have with a brand. Filled with photography, packaging, digital experiences, environmental graphics, annotated guidelines, and expert commentary,&nbsp;How Brands Find Their Voice presents language in context, where words and visuals work together to create meaning. For brand strategists, designers, copywriters, marketers, students, and business leaders, this book offers both inspiration and practical insight into one of branding’s most important—and least understood—disciplines.</div>

Why Brands Should Watch Their Language

How Brands Find Their Voice

An all-levels songwriting workbook featuring prompts, analog activities, and guidance for unlocking creative freedom in a new generation looking for screen-free hobbies that double as mindfulness and self-care tools Everyone has a song in them—because everyone has a story to tell. You don’t need to play an instrument to get started. You don’t need formal training to write a great song. All it takes is an idea—and the right guidance to help bring it to life. The Songwriter's Notebook is the definitive resource for anyone who wants to turn their thoughts into meaningful, memorable lyrics. Whether you’re dreaming of filling stadiums, writing songs in your bedroom, or just looking for a new way to express yourself, this book is all about getting your words down on the page. In The Songwriter’s Notebook, you will: • Discover the building blocks of great songs, from structure to lyrical language, to lyric concepts that captivate. • Tap into your senses, experiences, and emotions to craft noteworthy lyrics—just like your favorite artists. • Practice with imaginative prompts that explore your personal writing style. • Develop a creative process for yourself, so putting pen to paper becomes so intuitive you’ll be filling notebooks in no time. • And more! Packed with examples, exercises, and professional guidance, The Songwriter’s Notebook is your creative companion—a fun, inspiring, and essential workbook for unlocking your inner songwriting genius.

An All-Levels Workbook for Inspired Lyric Writing

The Songwriter's Notebook

It's time to shed the beauty myth and find a new freedom.In this powerful and precise book, Saskia Alais examines how we originated harmful beauty ideals and the many ways in which we continue to perpetuate them. Unpicking decades of harmful expectation, confused politics and false empowerment, BOMBSHELL throws a long overdue challenge at the media and beauty industry, exposing the sinister facts that see Western beauty standards affect every aspect of women's lives - from employment and class relations to dating and sexual violence.Featuring the voices of women from all corners of society and interviews with high-profile cultural figures, BOMBSHELL dissects popular contemporary conversation around women and their bodies, ultimately showing how we can detonate the system that does us damage.

Bombshell

Secret / unusual guides

Far from the crowds and the usual clichés, Tuscany still has well-hidden treasures that it reveals only to locals and travellers who know how to get off the beaten track. An indispensable guide for those who thought they knew Tuscany well or for those who wish to discover another side of the region. The city of Florence is not covered in this book since another guide is specifically dedicated to it: see ‘Secret Florence’ from the same publisher. The oak tree where Pinocchio hanged himself, a 15th century stained glass window with an image of Mussolini, a forgotten statue by Leonardo da Vinci, a luxury hotel that is now a public lavatory, a 17th century milk distributor, a wine-drinking frog, a unique astronomical phenomenon, a staircase in Siena bearing St. Catherine’s teeth marks, a whale in Lucca, an authentic phial of Christ’s blood, a faith that moves rocks, diamonds within marble, the location of the amphora from the Marriage Feast of Cana, an extraordinary anatomical theatre in Pistoia, Fata Morgana’s spring of eternal youth, an unusual stroll along a marble quarry monorail …

Secret Tuscany

<div>Turn your favorite fandoms into unforgettable stories with this guided workbook. Whether you’re just discovering fan fiction or looking to take your storytelling to the next level, this interactive workbook is packed with the tools, inspiration, and guidance you need to write compelling fanfic with confidence. Filled with practical advice, creative prompts, and hands-on writing exercises, it helps you strengthen your skills while encouraging you to develop your own voice as a writer. Inside, you’ll discover: <ul><li>Creative prompts and guided exercises to spark fresh story ideas</li><li>Techniques for developing engaging storylines&nbsp;</li><li>Strategies for keeping beloved characters authentic&nbsp;</li><li>World-building exercises&nbsp;</li><li>Tips for writing natural dialogue</li><li>And more!&nbsp;</li></ul> Perfect for writers of all experience levels, this workbook will help you transform your ideas into captivating stories that readers will love.</div>

A Hands-On Guide to Building Fandom Stories Readers Love

Write Your Own Fan Fiction

How to Start a Small Business

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