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Critical Perspectives in South Asian History

Hindu, Muslim, and the Dynamics of South
Asian Identity

Hindu, Muslim, and the Dynamics of South Asian Identity

Belonging and Conflict from the Past to the Present

After seventy-five years of independence, the history of Pakistan remains centered on the state, its ideology and the two-nation theory. Towards Peoples' Histories in Pakistan seeks to shift that focus away from histories of an imagined nation, to the history of its peoples. Based on the premise that the historiographical tradition in Pakistan has ignored the existence of people who actually make history, this book brings together historians, anthropologists, sociologists and political scientists to shed light on the diverse histories of the people themselves. Assembling histories of events and peoples missing from grand narratives of national history, the essays in this collection incorporate a diversity of approaches to the past as it opens the possibilities of multiple histories, the archives through which they are registered, and the various temporalities in which they persist. The volume highlights and recuperates the entangled nature of history and memory within Pakistan's social and cultural life. By critically examining both leftist and nationalist thought, Towards People's Histories in Pakistan explores competing visions of what is meant by 'the people', and charts new ground in developing the promise of people's histories both within Pakistan and beyond.

(In)audible Voices, Forgotten Pasts

Towards Peoples' Histories in Pakistan

The essays in this volume explore the myriad ways in which caste (varna and jati) has been theorized and critiqued in multiple philosophical, religious, logical and narrative traditions in India. Spanning ancient, medieval and modern times, and in diverse classical and vernacular languages, the chapters show how the social fact of caste, and imaginations of kinship, community and humanity were historically subject to epistemological, spiritual, and existential debate in both elite and popular circles in India.

Textual Lives of Caste Across the Ages seeks to bridge the interdisciplinary gap between historians and sociologists by focusing on texts that help us think across the sociological and philosophical, the political and the religious, the epistemological and the aesthetic, and indeed, the elite and the popular. The volume also sets up a conversation between scholars specializing in different regions, archives, and historical periods and demonstrates how caste imaginaries have been deeply diverse and contested in India's past. Reconstructing these diverse traditions of social and existential criticism helps us in our contemporary struggles against caste hierarchy and untouchability and enriches our contemporary critical repertoire.

Hierarchy, Humanity and Equality in Indian History

Textual Lives of Caste Across the Ages

This book explores the history and agendas of the Young Men's Christian Association (YMCA) through its activities in South Asia. Focusing on interactions between American 'Y' workers and the local population, representatives of the British colonial state, and a host of international actors, it assesses their impact on the making of modern India. In turn, it shows how the knowledge and experience acquired by the Y in South Asia had a significant impact on US foreign policy, diplomacy and development programs in the region from the mid-1940s.
 
Exploring the 'secular' projects launched by the YMCA such as new forms of sport, philanthropic efforts and educational endeavours, The YMCA in Late Colonial India addresses broader issues about the persistent role of religion in global modernization processes, the accumulation of American soft power in Asia, and the entanglement of American imperialism with other colonial empires. It provides an unusually rich case study to explore how 'global civil society' emerged in the late 19th and early 20th centuries, how it related to the prevailing imperial world order, and how cultural specificities affected the ways in which it unfolded.
 
Offering fresh perspectives on the historical trajectories of America's 'moral empire', Christian internationalism and the history of international organizations more broadly, this book also gives an insight into the history of South Asia during an age of colonial reformism and decolonization. It shows how international actors contributed to the shaping of South Asia's modernity at this crucial point, and left a lasting legacy in the region.

Modernization, Philanthropy and American Soft Power in South Asia

The YMCA in Late Colonial India

This book examines the emergence of professional advertising in western India during the interwar period. It explores the ways in which global manufacturers advanced a 'brand-name capitalism' among the Indian middle class by promoting the sale of global commodities during the 1920s and 1930s, a time when advertising was first introduced in India as a profession and underwent critical transformations.
 
Analysing the cultural strategies, both verbal and visual, used by foreign businesses in their advertisements to capture urban consumers, Haynes argues that the promoters of various commodities crystalized their campaigns around principles of modern conjugality. He also highlights the limitations of brand-name capitalism during this period, examining both its inability to cultivate markets in the countryside or among the urban poor, and its failure to secure middle-class customers. With numerous examples of illustrated advertisements taken from Indian newspapers, the book discusses campaigns for male sex tonics and women's medicines, hot drinks such as Ovaltine and Horlicks, soaps such as Lifebuoy, Lux and Sunlight, cooking mediums such as Dalda and electrical household technologies. By examining the formation of 'brand-name capitalism' and two key structures that accompanied it- the advertising agency and the field of professional advertising- this book sheds new light on the global consumer economy in interwar India, and places developments in South Asia into a larger global history of consumer capitalism.

Advertising and the Making of Modern Conjugality

The Emergence of Brand-Name Capitalism in Late Colonial India

This book connects the history of labour movements with the transformation of workplace relations in South Asia from the late 19th century to the 1930s. Contending that labour conflicts in the Bengal jute industry must be understood against the backdrop of a radical change in the organisation of work in this period, Sailer shows how this led to a rupture in worker's relations in the workplace and beyond. 

Moving away from polarities such as class/culture or modernity/tradition and reconsidering the context around industrial conflicts in this period, Workplace relations in Colonial Bengal offers a new framework to analyse the changing organisation of work in colonial India, and identifies the implications for worker relations both inside and outside the factory. Focusing on a major colonial era industry, this book opens up new perspectives n the history of workers and colonial capitalism in modern India.

The Jute Industry and Indian Labour 1870s-1930s

Workplace Relations in Colonial Bengal

This volume reconsiders India's 20th century though a specific focus on the concepts, conjunctures and currency of its distinct political imaginaries. Spanning the divide between independence and partition, it highlights recent historical debates that have sought to move away from a nation-centred mode of political history to a broader history of politics that considers the complex contexts within which different political imaginaries emerged in 20th century India. 

Representing the first attempt to grasp the shifting modes and meanings of the 'political' in India, this book explores forms of mass protest, radical women's politics, civil rights, democracy, national wealth and mobilization against the indentured-labor system, amongst other themes. In linking 'the political' to shifts in historical temporality, Political Imaginaries in 20th century India extends beyond the interdisciplinary arena of South Asian studies to cognate late colonial and post-colonial formations in the twentieth century and contribute to the 'political turn' in scholarship.

Political Imaginaries in Twentieth-Century India

This book explores the aesthetic forms of the political left across the borders of post-colonial, post-partition South Asia. Spanning India, Sri Lanka, Pakistan and Bangladesh, the contributors study art, film, literature, poetry and cultural discourse to illuminate the ways in which political commitment has been given aesthetic form and artistic value by artists and by cultural and political activists in postcolonial South Asia. With a focused conceptualization this volume asks: Does the political left in South Asia have a recognizable aesthetic form? And if so, what political effects do left-wing artistic movements and aesthetic artefacts have in shaping movements against inequality and injustice? Reframing political aesthetics within a postcolonial and decolonised framework, the contributors detail the trajectories and transformations of left-wing cultural formations and affiliations and focus on connections and continuities across post-1947/8 India, Pakistan, Sri Lanka and Bangladesh.

Aesthetics, Networks and Connected Histories

Forms of the Left in Postcolonial South Asia

After seventy-five years of independence, the history of Pakistan remains centered on the state, its ideology and the two-nation theory. Towards Peoples' Histories in Pakistan seeks to shift that focus away from histories of an imagined nation, to the history of its peoples. 

Based on the premise that the historiographical tradition in Pakistan has ignored the existence of people who actually make history, this book brings together historians, anthropologists, sociologists and political scientists to shed light on the diverse histories of the people themselves.

Assembling histories of events and peoples missing from grand narratives of national history, the essays in this collection incorporate a diversity of approaches to the past as it opens the possibilities of multiple histories, the archives through which they are registered, and the various temporalities in which they persist. 

The volume highlights and recuperates the entangled nature of history and memory within Pakistan's social and cultural life. By critically examining both leftist and nationalist thought, Towards People's Histories in Pakistan explores competing visions of what is meant by 'the people', and charts new ground in developing the promise of people's histories both within Pakistan and beyond.

This book examines the emergence of professional advertising in western India during the interwar period. It explores the ways in which global manufacturers advanced a 'brand-name capitalism' among the Indian middle class by promoting the sale of global commodities during the 1920s and 1930s, a time when advertising was first introduced in India as a profession and underwent critical transformations. Analysing the cultural strategies, both verbal and visual, used by foreign businesses in their advertisements to capture urban consumers, Haynes argues that the promoters of various commodities crystalized their campaigns around principles of modern conjugality. He also highlights the limitations of brand-name capitalism during this period, examining both its inability to cultivate markets in the countryside or among the urban poor, and its failure to secure middle-class customers. With numerous examples of illustrated advertisements taken from Indian newspapers, the book discusses campaigns for male sex tonics and women's medicines, hot drinks such as Ovaltine and Horlicks, soaps such as Lifebuoy, Lux and Sunlight, cooking mediums such as Dalda and electrical household technologies. By examining the formation of 'brand-name capitalism' and two key structures that accompanied it- the advertising agency and the field of professional advertising- this book sheds new light on the global consumer economy in interwar India, and places developments in South Asia into a larger global history of consumer capitalism.

The Cambridge Economic History of Modern South Asia

Asia Pacific Modern

Libraries and the Colonial Public in Vietnam

Bibliotactics

The Cultural Revolution in China

Bombard the Headquarters!

The first effort to reconstruct the history of the Pacific War exclusively from internal Japanese sources, from the renowned historiansA magisterial work of political, social, and military history,&nbsp;Sacred War&nbsp;sets a new standard for understanding the events that forever transformed America, Japan, and the world. Celebrated historians Theodore F. and Haruko Taya Cook, whose oral history of the Pacific war was called "one of the essential books about World War II" (Philadelphia Inquirer), now offer a shattering new history of Japan's long war in the Pacific, told exclusively from the perspective of the Japanese.&nbsp;Sacred War&nbsp;draws on a rich trove of documents, much of it first-person and almost all of it previously inaccessible to Western scholars. Based on painstaking research, here is World War II through the eyes of the Japanese themselves: ordinary people on the home front, soldiers on the front lines, and the military and political leadership who drove Japan to near annihilation by 1945. Sacred War&nbsp;reveals both the internal logic of an authoritarian society bent on victory at all costs-including, in the final twelve months of the war, over one million civilian deaths-as well as heartrending accounts of the unfolding conflict, from the disease-ridden beaches on Guadalcanal to the burnt-out streets of Hiroshima, following the nuclear attacks by the United States that brought the war to its devastating end.

Inside the Japanese Experience, 19371945

"Sacred War"

Lives of Great Religious Books

A Biography

The Gospel of John

The Little Ice Age and the Fall of Ming China

The Price of Collapse

Routledge Studies in the History of Marketing

This book addresses the need to understand marketing practices in the context of the rich and varied history of India. Such an understanding will not only enrich marketing as a discipline, but also provide marketers and academics with valuable insights into the cultures and behaviors of Indian consumers. By analysing historical writings on business in India over 2000 years, and providing a coherent narrative of the marketing practices during these periods, it critically engages with the larger socio-economic structures which influenced, and were influenced by these practices. All scholars of marketing history will find this a fascinating and unique assessment of a highly significant market.

History of Marketing in India

A behind-the-scenes look into US efforts to contain North Korea’s nuclear capabilities and why they have not worked &nbsp; For almost four decades, the United States has tried to halt North Korea’s march to build nuclear weapons and the missiles to deliver them. Joel S. Wit, a former State Department official, takes readers to the front lines of nuclear negotiations, to fierce policy debates and secret diplomatic gambits, recounting how perilously close the United States and North Korea have come, on various occasions, to nuclear confrontation. Based on more than three hundred interviews with officials in Washington, Beijing, and Seoul, as well as with the author’s contacts in North Korea, this book chronicles how six American presidents have approached the problem of North Korea. &nbsp; Wit points to Barack Obama and Donald Trump as the two presidents most responsible for the failure to halt the march to nuclear capability, since it was under their successive tenures that North Korea acquired the ability to threaten every city in North America. Wit also offers an unparalleled portrait of Kim Jong Un that refutes his caricature as impulsive and illogical. Like his father and his grandfather, Kim is a ruthless despot, but he is also a canny and informed negotiator determined to secure his dictatorship’s future by exploring diplomacy or, failing that, by building a nuclear arsenal.

The Inside Story of America's Failure to Disarm North Korea

Fallout

From awe-inspiring Norman castles, to the homes we live in, Simon Thurley explores how the architecture of this small island influenced the world.

The History of English Architecture

The Building of England

Religious Cultures in the Early Modern World

This is a unique study of the relationship between religious ritual and ceremonial dining. Blunt's work is based on primary sources documenting the daily running of the king's household and will be of interest to scholars researching the court of Charles I and its material culture as well as the religious and political history of his reign.

Ceremony, Ritual and Kingcraft at the Court of Charles I

The Cambridge China Library

Volume 2 of the official Chinese Communist Party biography of Mao Zedong. This volume covers Mao's career in the period, 1949‿1958. This is a unique source through which to view the ways in which the transformative events of the twentieth century have been understood and portrayed in contemporary China.

Mao Zedong

Hindu, Muslim, and the Dynamics of South Asian Identity

Informations bibliographiques

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Informations bibliographiques

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Autres titres de la collection: Critical Perspectives in South Asian History

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