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Global Strategy

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Global Strategy

Competing in the Connected Economy

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Livre (broché)env. 110.00 CHF

livrable dans env. 10-20 jours

This book details how firms enter, compete and grow in foreign markets. Jain moves away from the traditional focus on developed countries and their multinational enterprises, instead focusing on emerging economies and their interaction with developed nations.

juillet 2016, env. 310 pages, Anglais
Taylor and Francis
978-1-138-84424-7

This book details how firms enter, compete and grow in foreign markets. Jain moves away from the traditional focus on developed countries and their multinational enterprises, instead focusing on emerging economies and their interaction with developed nations.

juillet 2016, env. 310 pages, Anglais
Taylor and Francis
978-1-138-84424-7

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