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Catalogue complet

Goncalves M: Global Markets, Diverse
Economies

Global Markets, Diverse Economies

Integrating Economics, Culture and ESG Strategies

This book explores how employee green behavior can drive sustainability within organizations. Bringing together cutting edge research by a diverse group of scholars, the book investigates the challenges of fostering environmentally conscious behavior among employees and effective methods of leveraging HR strategies to achieve long-term sustainability goals. Through insights and case studies from various industries and regions, the book critically examines the various factors and outcomes of green employee behavior, the impacts of such behavior, and the methodologies for cultivating and measuring it. With its comprehensive exploration of employee green behaviour and its impact on long term sustainability, the book serves as a valuable resource for HR professionals, sustainability practitioners, and anyone interested in the convergence of human resources and environmental stewardship.

Transforming HR for a Sustainable Tomorrow

Employee Green Behavior

Urban Freight Transportation Management and Planning: Practice and Theory provides readers with a comprehensive understanding of urban freight activity's role in metropolitan economies, its externalities, and public sector initiatives to mitigate negative impacts. This book addresses critical issues in urban freight and offers practical solutions from a practitioner's perspective. The authors deliver key and easily digestible information on topics such as local economies, supply chains, freight activity, and technical procedures for estimating freight generation. Sections offer details on initiatives addressing freight issues, urban freight management, and planning processes, incorporating sustainability and technology to present a contemporary view of the field. Chapters systematically and pedagogically provide key and easy-to-digest information on a range of topics, including local economies and the role of supply chains and freight activity; technical procedures to estimate freight generation and freight trip generation; technical details about the wide range of initiatives that could address freight issues; and effective urban freight management and planning process (including both transportation and land-use).

Practice and Theory

Urban Freight Transportation Management and Planning

The continuing evolution of digital marketing and technology means businesses are no longer confined to local markets for their customer base. With this textbook, students will learn how brands can generate successful international marketing strategies to build customer relationships across borders. International Marketing provides cutting-edge guidance on how to harness the power of digital technologies while maintaining a culturally sensitive and legally compliant approach to international marketing. It combines theoretical frameworks with practical applications and real-world examples, equipping students with the knowledge and tools needed to thrive in an increasingly digital and interconnected world. This textbook is ideal for postgraduate marketing students taking modules on International Marketing as part of their degrees. Features include: - Guidance on how to leverage digital platforms in international marketing, from market entry and dynamic pricing strategies to building brand loyalty across borders - Coverage on how organizations can develop products that meet local market needs and universal quality standards whilst considering environments and societal impact - Examination of legal and regulatory issues in international marketing, as well as the sustainability goals and ethical practices that need to be considered in the global marketplace - Chapter overviews, key learning outcomes, key concepts boxes and exercise questions to support student learning - Online resources of PowerPoint lecture slides, lecturers' manuals and exercise answers.

Utilize a Digital Approach in International Marketing Strategies

International Marketing

Retail Marketing in the Modern Age explores contemporary concepts and strategies essential to building successful retail brands globally. The book captures the essence of modern retail marketing by examining both traditional and extended elements of the retail mix in today's dynamic, evolving business environment. It provides a comprehensive understanding of how digital transformation, driven by technologies such as AI, ML, VR, AR, IoT, Blockchain, cloud computing, and data analytics, along with advanced PoS systems, CRM platforms, ERP systems, and RFID technology is reshaping integrated marketing communication, brand campaigns, merchandise management, category management, assortment planning, personalization, and the shopping experience, reflecting the purpose and promise of a brand.Focusing on emerging trends, the book explores new formats and business models, with emphasis on omni-channel retailing and its key constituents. It also addresses the tangible and intangible aspects of retailing, offering insights into how to achieve deeper customer engagement and patronage loyalty. It provides an in-depth overview of contemporary retail design elements, store ambiance, visual merchandising, planograms, and fixtures. Latest, practical insights on Human Resource Management, managing luxury brands, building curated Private Label Brands, mall operations, location strategies, Public Relations, influencer marketing, loyalty programs, and sustainability initiatives provide a holistic outlook.Designed for students, researchers, and professionals in Retail Management, Marketing, and Branding, this book combines theory with practical applications. Through real-world examples, case studies, and illustrations, it equips readers with critical skills to navigate the complexities of modern retail marketing.

Retail Marketing in the Modern Age

Fundamentals of Project Management

Agile Project Management introduces a basic Agile primer that focuses on building and improving project management knowledge in a structured, but easy to read format, rather than in a theoretical or conceptual manner. Tristan Boutros and Jennifer Cardella use an enterprise portfolio perspective to create an understanding of the nature and value of agile oriented thinking and a culture of continuous improvement. Alongside an explanation of the key processes and tools, the text includes sample learning materials such as getting started instructions, practical guides and real world examples.

Agile Project Management

The extractive economy is failing. The regenerative economy is being built. This is the definitive field manual for entrepreneurs, investors, and changemakers ready to stop tinkering with a broken system—and start building what replaces it. When Laurie Lane-Zucker coined the term impact entrepreneur in 2011, he named an emerging movement. Fifteen years later, that movement has reached a breakthrough. The Impact Entrepreneur Breakthrough maps how to join it. Part manifesto and part operating manual, this book shows how enterprises, ownership, capital, markets, security, and culture must transform together—and provides practical tools to begin immediately. Drawing on three decades at the forefront of impact investing and regenerative economics, Lane-Zucker introduces powerful new frameworks, including the Five Pillars of Real Security, the Prevention Dividend, and Defense as a Service—reimagining protection as shared resilience rather than fortified isolation. You’ll learn to <ul><li>design enterprises that heal communities and ecosystems;&nbsp;</li><li>structure ownership so mission survives growth and succession;&nbsp;</li><li>deploy capital for long-term resilience;&nbsp;</li><li>rethink risk through prevention and collaboration;&nbsp;and</li><li>translate regenerative values into concrete strategies and decisions.</li></ul> Each chapter moves from analysis to action, with real-world applications from practitioners already building the Impact Economy. The breakthrough is happening now. The question is whether you’ll participate.

A Field Manual for the Regenerative Economy

The Impact Entrepreneur Breakthrough

To paraphrase Sir Winston Churchill, never has so much pornography been available to so many people for so little. This is the story of how the online adult industry has plummeted from its lofty heights of the late 1990s, when a savvy Web entrepreneur could charge premium prices to thousands of eager subscribers. It is also the story of how the law has completely failed to keep pace with the technological innovations that boosted and then savaged the online adult industry. It concludes by analysing the social impact of virtually unlimited pornography of every description, available to all ages at the click of a button. Useful reading for the general reader and for students and researchers involved with business strategy, the history of technology, cultural studies, sexuality, media studies and technology more generally.

The Pornography Business

This concise and accessible textbook is designed specifically for MBA and Master's students, recognising the challenges students face and providing a streamlined approach to completing a dissertation or company-based research project, within a tight deadline. Research Methods for MBA is structured to mirror the key stages of the research journey. This book walks its readers through: - topic selection - formulating research questions - conducting a focused literature review - choosing appropriate methods - collecting and analysing data &gt;This definitive textbook includes a 3-month completion framework serving as a guide and companion for postgraduate students to be kept alongside their research projects. it is full of learning features including clear learning outcomes, worked examples, key concepts and terms, exercise questions, and real-world examples with additional questions, to assist with real-world application from AstraZeneca, Bentley Motors, NHS, Holland &amp; Barrett and Railway Operators. This textbook also comes with lecturer slides and a lecturer's manual with exercise answers, as online resources.

Completing Projects and Dissertations

Research Methods for MBA Students

A Process Roadmap for Distinctive Products and Services

Differentiation by Design

Creative thinking, which the most successful companies that develop the most innovative products rely on, has evolved into to creative resilience - the technique to persevere with problems and solve them faster. The approach will help business leaders create both the physical and mental agility to build an operating environment that supports successful ideation and adopts different ways of approaching complex problems. The reader will become more 'creatively resilient' and flexible to adopt non-habitual modes of thought that move them towards creative solutions that they can apply to very specific business and technical challenges. The basic framework is called 'Stormblending' - a four-phased approach that focuses on a collection of different tools that can be applied to deliver the value from each phase. The four phases are presented in the context of the full product development lifecycle. They are: <ol> <li>Immersion (Ethnographically inspired Contextual Inquiry/Voice of customer). </li> <li>Representation (How to best represent and frame specific problems and opportunities to create the right conditions for successful idea generation). </li> <li>Divergent thinking techniques to disrupt and reframe the problem as the reader will learn how to adopt non-habitual modes of thought. </li> <li>Emergence and Discovery (this when most we experience the 'A-Ha!' moment) </li> </ol>Traditionally, most companies make the mistake of stressing ideation only without thought to how the ideas are then prioritised, built upon, and turned into a reality for profitable growth. Practitioners and business professionals, from start-ups to global corporations, will gain an initial overview on creativity, the purpose of ideation, and what it means to translate insights into innovation in real-time - in the boardroom, during periods of introspection, or during the facilitation of cross functional teams and workshops that demand the specialist skills provided in this book.

How to Accomplish Successful Ideation through Creative Resilience

Creative Thinking for Business Leaders

This book provides an in-depth legal examination of limited partnership in the context of China's venture capital and private equity market. It aims to provide an authoritative and timely evaluation of the Chinese partnership law and limited partnership regime and will be a valuable tool for practitioners who need a readily available source of information on Chinese partnership law and those who wish to understand how the Chinese partnership regime operates and functions. The book explains the essential characteristics of Chinese partnership law and Chinese limited partnership, highlighting difficult and developing areas by examining relevant legislation and recent cases. In addition to Chinese authorities, it also covers legislation and cases from overseas jurisdictions, such as the UK and the US. New developments such as the amendments to the PRC Partnership Enterprise Law 2007, new legislation and regulations on foreign partnerships and private equity funds are also covered. The book explains the essential areas of Chinese limited partnership such as management and control, duties and liabilities of partners, remedies for limited partners, dissolution, liquidation and taxation. Based on thorough comparative and empirical studies, the book examines existing and potential legal problems under the current law and offers key proposals for practitioners and lawmakers. The empirical problems identified in the book may also guide subsequent discussion and legislation on the limited partnership model and the ongoing debate on new business vehicles.

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Legal Perspectives on Venture Capital and Private Equity

The Limited Partnership in China

Why is a circular economy important for business students to know? What can businesses do to become more circular? How can businesses manage circular transitions and integrate better and sustainable practices into their processes? The Circular Economy is the textbook postgraduate and final-year undergraduate students need to address these questions while studying on Circular Economy and Sustainable Business courses. This textbook looks at integrating circular economy principles and metrics within key aspects of business including: storytelling, financial planning and reporting, operations and supply chain management all within four parts: - Part 1 - Planning: A Strategic Approach to Circular Economy - Part 2 - Organising: Mobilising resources and Coordinating Core Activities - Part 3 - Leading: Creating Enablers and Favourable System Conditions &gt;As more companies work to become more sustainable, specific planning, measuring and strategies will need to be embedded to ensure a smooth transition. Students studying circular economy will need to know the theories, and will also need to know how to apply theory into practice within the workplace. With this textbook, understand the key theories, strategies and applications of circular economy and how to manage circular transitions within an organization's core functions, through various real-world examples from Ikea, Ellen MacArthur Foundation, The Guararapes Group and Flying Tiger. This textbook also has online resources including lecturer slides and a lecturers' manual.

Strategies and Principles for Responsible Businesses

The Circular Economy

Global Markets, Diverse Economies

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