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Generative AI Insights for Financial
Decision Making

Generative AI Insights for Financial Decision Making

Zum Werk Die Blockchain-Technologie gilt als eine der Schlüsseltechnologien des 21. Jahrhunderts. Sie ermöglicht schnellere, günstigere und sicherere Transaktionen von Geld, Wertpapieren und anderen Werten. Die Tokenisierung von Assets eröffnet komplett neue Märkte und Finanzierungsmöglichkeiten. Zwar wurde das Regulierungskorsett für Kryptowerte in den letzten Jahren auf EU-Ebene (MiCAR, DLT-Pilot) sowie im deutschen Recht (eWpG, KMAG) erweitert und ausdifferenziert. Gleichwohl bleiben zentrale Fragen, zum Beisp45666iel die Abgrenzung zum "klassischen" Kapitalmarktrecht oder auch die vertrags- und sachenrechtliche Erfassung, weiterhin unbeantwortet. Aus dem Inhalt: Technische und wirtschaftliche Grundlagen Einführung in die Technologie, Begriffsbestimmungen, wirtschaftliche Bedeutung Kryptowerte im Rechtsverkehr Anwendbares Recht und internationale Zuständigkeit, Rechtsnatur und Übertragung von Token, Verträge über Token, Mining und Staking, Kryptoverwahrung, Verbraucherschutz, zivilprozessuale Fragestellungen, DAO und DeFi, gesellschaftsrechtliche Anwendungsfälle, Kryptowerte und Erbfall Kapitalmarkt- &amp; Bankenrecht Wertpapierbegriff, Primärmarktpublizität, Marktmissbrauchsrecht, Kryptointermediäre und Kryptobörsen, Marktmissbrauchsrecht, Bilanzierung, ESG-Aspekte Compliance und Datenschutz Compliance, Geldwäscheprävention, Datenschutz Steuern und Bilanzierung Steuerrechtliche Behandlung bei Privatanlegern und im Betriebsvermögen, umsatzsteuerrechtliche Besonderheiten Strafrecht Phänomenologie, internationales Strafrecht, Kern- und Nebenstrafrecht, Strafverfahren Vorteile auf einen Blick<ul><li>wissenschaftliche Aufarbeitung</li><li>umfassende Darstellung der rechtlichen Einordnung und Regulierung der Ausgabe von und des Handels mit Kryptowerten</li><li>Handreichung für die Praxis</li></ul> Zielgruppe Für Unternehmensjuristinnen und Unternehmensjuristen, Steuerberaterinnen und Steuerberater, Wissenschaftlerinnen und Wissenschaftler sowie die Anwaltschaft, die im Wirtschaftsrecht tätig ist.

Blockchain, Tokenisierung, Initial Coin Offerings

Rechtshandbuch Kryptowerte

Springer Texts in Business and Economics

This book equips readers with a clear, structured framework to understand, evaluate, and apply FinTech solutions in real financial contexts. By combining conceptual foundations with hands-on cases, it enables readers to move confidently from theory to implementation across multiple financial domains.&nbsp; The book adopts an integrated approach that connects financial logic, managerial decision-making, and core digital technologies. It progresses systematically from the fundamentals of financial systems to enabling technologies-such as big data, artificial intelligence, blockchain, cloud computing, and the Internet of Things-and then to their concrete applications in payments, digital currency, credit, capital markets, investment advisory, and insurance. Regulation, governance, and risk management are treated as essential components rather than afterthoughts. What distinguishes this book is its balanced treatment of finance and technology, avoiding excessive technical abstraction while retaining analytical rigor. Drawing on both Chinese and international case studies, it offers a diverse and comparative perspective on how FinTech evolves across different institutional and market environments. Rich real-world examples, data-driven illustrations, and operational models help readers understand how FinTech works in practice and why it creates value. The book is designed for upper-level undergraduates, postgraduates, and doctoral students in finance, business, information systems, and related fields, as well as practitioners seeking a systematic introduction to FinTech. No advanced programming background is required.

From Technologies to Applications

An Introduction to Fintech

Research Series on Responsible Enterprise Ecosystems

Global Evidence for Addressing Climate Change

Sustainable Entrepreneurship, FinTech and Circular Economy Strategies

<div>Learn how the world’s most memorable brands find the words that make them impossible to ignore. Visual identity has its canon. Logos, typefaces, color systems, and design principles have filled bookshelves for decades. But behind every successful brand is another system that shapes perception, builds trust, and creates emotional connection: language. In How Brands Find Their Voice, brand writer and Brand Impact Awards founder Nick Carson gives verbal identity the visual design-book treatment it has long deserved. With a foreword by John Simmons—the acclaimed writer who coined the term “verbal identity”—and built on unprecedented access to leading branding agencies and in-house creative teams, this richly illustrated volume reveals how brand language is developed, expressed, and sustained across every touchpoint. Through in-depth case studies spanning hospitality, technology, consumer goods, and nonprofits, from global institutions to challenger brands, Carson explores how language becomes part of a brand’s DNA. Readers meet the people who do the work and discover how verbal identity emerges from collaboration, research, and craft. Inside, you’ll discover: <ul><li>The evolution of brand voice from advertising copy to modern verbal identity</li><li>How leading agencies develop language systems alongside visual identity</li><li>The strategic thinking behind memorable brand voices</li><li>Different approaches to tone, personality, storytelling, and communication</li><li>How organizations embed verbal identity across teams and touchpoints</li><li>What separates effective brand guidelines from documents that are never used</li><li>The opportunities and challenges that AI presents for brand language</li></ul> Featuring brands such as Ben &amp; Jerry’s, Mailchimp, Virgin, Liquid Death, Innocent, Oatly, and many others—and world-renowned agencies including COLLINS, Wolff Olins, and JKR—the book demonstrates that successful verbal identity is not about clever taglines or isolated campaigns. It’s about creating a coherent language system that shapes every interaction people have with a brand. Filled with photography, packaging, digital experiences, environmental graphics, annotated guidelines, and expert commentary,&nbsp;How Brands Find Their Voice presents language in context, where words and visuals work together to create meaning. For brand strategists, designers, copywriters, marketers, students, and business leaders, this book offers both inspiration and practical insight into one of branding’s most important—and least understood—disciplines.</div>

Why Brands Should Watch Their Language

How Brands Find Their Voice

Banking, Money and International Finance

The emergence of financial technologies has unlocked a myriad of possibilities for reshaping governance systems, from the grassroots level of micro-governance to the broader scope of national and transnational governance. This book thoroughly examines the significant impact of cutting-edge financial technology on enhancing worldwide access to financial services. In an era marked by persistent governance challenges, it highlights the transformative potential of AI-driven solutions in fostering more equitable economic participation. Overcoming traditional banking barriers to serve underserved and unbanked communities, the book investigates the fourth wave of fintech innovation depicted by AI, blockchain technologies and decentralized systems. The book begins by presenting the fundamentals of digital innovation, particularly emphasising the transformative role of AI-powered financial tools in improving banking experiences for various global communities. It emphasizes the role of digital payment platforms in bridging the gap between urban and rural populations, as well as the way blockchain technology and smart contracts are setting new benchmarks for transaction security and transparency. Its primary focus is on the strategies for overcoming financial exclusion. Cybersecurity compliance, ethical AI, data governance, and regulatory coordination are considered essential for creating trustworthy digital financial systems. Additionally, it thoroughly examines the alternative credit scoring methods that use non-traditional data to transform lending and presents the opportunities and challenges that will shape the future of finance, with a particular emphasis on central bank digital currencies (CBDCs), sustainable blockchain solutions, and artificial intelligence collaborations. For scholars, researchers and policymakers working to create a more accessible and sustainable financial future, the book offers a thorough overview of the state of inclusive fintech today and a predictive outlook on how technology can promote global economic equity.

Financial Innovation for Inclusive and Equitable Digital Economies

Routledge Studies in Marketing

Examining how artificial intelligence is affecting business and customer interactions, this book offers a blend of academic and practical expertise on how emerging technologies can create meaningful engagement while businesses maintain their human-centric approach.Spanning the development of AI-powered personalization, predictive analytics, chatbots, and virtual assistants, this book demonstrates how companies can leverage these technologies to create brighter, quicker, and more people-focused customer experiences. In addition to the opportunities, it also examines ethical issues, implementation difficulties, and the skills necessary to be ready for an AI-driven future. Contributors explain not only what AI can do but also demonstrates how organizations across various industries are leveraging AI to boost engagement, loyalty, and efficiency. With case studies, practical frameworks, and forward-looking analysis, the book will be useful in providing actionable takeaways for the fast-changing world of customer experience.This book will be of interest to scholars of digital marketing and consumer research. It will also be of interest to practitioners and MBA students.

Strategies for Human-Centric and Intelligent Engagement

Artificial Intelligence and Customer Experience

Finding focus in a distracted world

What Matters Most

Routledge Focus on Economics and Finance

AI, Blockchain, and the New Logic of Markets

C.H. Beck Bankrecht

Zum Werk Ein Kompendium, das das Thema FinTech in seiner gesamten Breite abdeckt: Zahlungsverkehr (Payments), Beteiligungsfinanzierung (Crowdfunding, Crowdinvesting), Kreditfinanzierung (Crowdlending), Effektengeschäft einschließlich der Tokenisierung von Wertpapieren, Vermögensanlage (Robo Advice), Versicherung (InsureTech), Geld/Zahlungsmittel einschließlich Kryptowerten und Stablecoins. Das Werk vereint hochkarätige Autoren aus Wissenschaft und Praxis, die jeweils führende Experten in den einzelnen Bereichen sind. Es behandelt die dogmatischen Grundlagenfragen ebenso wie forensische Anwendungspraxis, technische Funktionsweisen und ökonomische Rahmendaten. Zivil- und Aufsichtsrecht finden ebenso Berücksichtigung wie die ökonomischen und internationalen Bezüge. Vorteile auf einen Blick<ul><li>sämtliche Rechtsfragen rund um FinTech in einem Band</li><li>führende Autoren aus Wissenschaft und Praxis</li><li>Einbeziehung der technischen und ökonomischen Grundlagen</li><li>internationale Perspektiven</li></ul> Zur Neuauflage Die Neuauflage berücksichtigt insbesondere die europäische Kryptowerteregulierung (MiCAR), das DLT-Pilotregime sowie aktuelle Entwicklungen im Bereich Künstliche Intelligenz in der Finanzbranche. Neu hinzugekommen sind Kapitel zu den Themen Decentralized Finance, Automatisierte Kreditwürdigkeitsprüfung, EU-Finanzdatenrecht, Geld- und Währungsrecht, Digitaler Euro sowie die Länderberichte zu China, Südkorea, USA, Polen, Frankreich Zielgruppe Für Rechtsanwaltschaft im Finanz-, Bank-, Kapitalmarkt-, Versicherungs- und IT-Recht, FinTech-Inhouse-Juristinnen und -juristen, Unternehmensberatung.

Digitalisierung, Recht, Finanzen

FinTech-Handbuch

Freeing ourselves from the top-down control of tech oligarchs Coded power is social control—power over other people’s relationships. This can be seen today in the top-down control over data exerted by tech oligarchs—billionaires like Elon Musk and Mark Zuckerberg. DOGE’s takeover of key government institutions early in the second Trump administration was a particularly blatant example of an attempt to exercise coded power by tapping into critical information systems of government. In this book, Co-Pierre Georg and Katharina Pistor call for empowering data producers—that is, all of us who use AI and search engines, or post on social media—rather than those who control proprietary data infrastructures. Georg, an economist, and Pistor, a legal scholar, explain that coded power emerges when some assert power over the fabric that shapes society. Unchecked, it penetrates deeply into social relationships in order to advance the interests of the coders—the oligarchs—and their clients. Legal coded power goes back centuries. Digital coded power and its effect on our society have become apparent only recently. It is exercised as despotic power imposed by the will of the coders to deny data producers the right to self-determination. Choices about digital technology made in the past, Georg and Pistor argue, were often driven by libertarian ideology rather than technological inevitability. They propose an alternative, decentralized structure, aided by the blockchain and new privacy-enhancing technologies, in which data control is assumed jointly by data creators—and data sharing is determined by creators’ willingness to do so rather than the dictates of digital despots.

How to Fight Digital Despotism and Reclaim Our Data

Coded Power

Deliver measurable business impact by transforming customer advocacy into a strategic driver of growth, retention, and executive influence.Customer Advocacy That Counts is the definitive guide for customer advocacy, customer marketing, and customer experience leaders who need to prove value, secure stakeholder buy-in, and connect advocacy initiatives to business performance.Written by Alison Bukowski, this practical and evidence-based playbook addresses one of the biggest challenges facing advocacy professionals today: demonstrating strategic impact in environments where influence often matters more than authority. Drawing on frameworks, diagnostic assessments, stakeholder management tools, and executive communication templates, Alison Bukowski provides a structured approach to aligning advocacy with organizational priorities. Featuring insights and real-world examples from leaders at Google, Microsoft, Siemens, Adobe, Freshworks, Forrester, and Optum/UnitedHealth Group, the book shows how high-performing advocacy teams translate customer engagement into outcomes that executives understand and support.You'll learn how to: - Measure advocacy impact using meaningful business metrics - Build executive influence without direct authority - Align advocacy programs with revenue and retention goals - Communicate value using leadership-focused business language - Scale customer advocacy with confidence and credibility Customer Advocacy That Counts equips you with the tools, frameworks, and leadership mindset needed to turn customer advocacy into a measurable source of growth and competitive advantage.Themes include: customer advocacy, customer marketing, customer experience, stakeholder management, customer retention, executive influence, business impact measurement, advocacy strategy, revenue growth, customer-led growth

How to Build Influence and Drive Customer Experience Results

Customer Advocacy That Counts

Build strategic and technological insight at the intersection of finance and innovation. Principles of Fintech by Alex Zarifis is a practical textbook designed for undergraduate and postgraduate students in business and financial management. Closely aligned with modules in fintech, digital finance and financial innovation, it equips learners with the knowledge and applied frameworks needed to understand, evaluate and implement financial technologies across contemporary systems. This textbook explores the core technologies and business models shaping the fintech landscape, from generative AI and blockchain to digital payments, InsurTech and WealthTech. Students are guided through how fintech solutions are developed, implemented and scaled, while critically assessing issues of ethics, governance, regulation and risk management. This textbook includes: - Clear learning objectives and summaries to frame each chapter and consolidate understanding - Applied frameworks linking theory to financial practice - Reflective questions and activities to encourage deeper analysis - Real-world examples to strengthen critical evaluation With its balanced integration of theory, application and critical reflection, Principles of Fintech prepares students to contribute to the evolving world of digital finance and financial innovation.

Financial Technology, Business Models and Strategic Innovation

Principles of Fintech

Generative AI Insights for Financial Decision Making

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