Fundraising Principles and Practice

A complete course on the latest theories, methods, and tools for nonprofit fundraising Fundraising has become a career specialty, and those who are successful at it are among the most in-demand in the nonprofit world. Great fundraisers make an organization's mission possible, and Fundraising Principles and Practice covers the essential information you need to help your organization succeed. In particular, you'll gain a foundation of knowledge in the areas of donor psychology, the role of emotion in outreach efforts, and social influences on individual giving behavior. By analyzing current research in these areas, the authors provide evidence-backed instruction on all aspects of the art of fundraising. This unique textbook offers complete coverage of the topics current and future fundraisers need to know, including digital fundraising, major gifts, planned giving, direct response, grants, corporate fundraising, and donor retention, with an integrated pedagogical approach that facilitates active learning. Now in its Third Edition, this remains the go-to instructional text on raising funds for nonprofit organizations.