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Vincent B: From Writer to Marketer
(Large Print Edition)

From Writer to Marketer (Large Print Edition)

How to Successfully Promote Your Self-Published Book

A BRAND NEW EDITION WITH AN UPDATED FOREWORD THE INTERNATIONAL BESTSELLER | OVER 500,000 COPIES SOLD WORLDWIDEWhy do some products capture our attention while others fade into obscurity? What makes us check our phones, open an app, or scroll a feed without even thinking? Is there a repeatable pattern behind how technology hooks us?In Hooked, Nir Eyal reveals the secret psychology behind the world's most engaging products. Introducing the groundbreaking Hook Model - Trigger ? Action ? Variable Reward ? Investment - Eyal uncovers how products from Apple, Twitter, Instagram and Google create lasting user habits and how you can ethically harness these principles to build products people love.Packed with cutting-edge behavioural science, case studies, and practical frameworks, Hooked is both a manual for product designers and a mirror for anyone curious about their own habits.'Hooked changed my life. It's essential reading for anyone who wants to better understand their actions and habits' Steven Bartlett, Diary of a CEO'Nir Eyal taught Silicon Valley how to design behaviour - and then reminded us to use that power responsibly; Mark Manson, Solved Podcast 'Our challenges go beyond technology; they stem from the internal discomfort that Nir Eyal's work helps us understand' Ali Abdaal, Deep Dive Podcast 'In Hooked, Nir Eyal shows the fine line between persuasion and coercion - and why ethical design matters more than ever' Jim O'Shaughnessy, Infinite Loops Podcast

How to Build Habit-Forming Products

Hooked

An Organizational Zemblanity Framework

Strategic Downgrade of Products and Services

Visionary marketing insider, Christian Muche, Founder of the annual Possible conference, has built his career by turning bold ideas into transformative platforms that shape industries and inspire global audiences. In The Future Possible, Christian shares the latest groundbreaking innovation at the intersection of marketing and technology so that businesses of all types can learn what is needed to succeed over the coming decades.The key themes include: <ul><li>Trust as the primary currency (earned, measured, defended).</li><li>Moments as the flywheel that turns attention into adoption.</li><li>Networks as the distribution logic for ideas, products, and reputation.</li></ul>This is the playbook to building trust-first brands that travel across markets and media. Chapters include executive frameworks that leaders can apply immediately, and a clear way to lead through AI acceleration, cultural volatility, and the post-attention economy without whiplash.

Leadership, Human Connection, and Creating What Comes Next

The Future Possible

„Das neue Werk von Bernd Wirtz erlaubt einen umfassenden und leicht verständlichen Einblick in den komplexen Bereich des Digital Marketing. Dem Autor gelingt dabei eine sehr gute Mischung aus theoretischer Fundierung und hohem Praxisbezug. Durch die klare Struktur und die Breite des behandelten Themenspektrums ist dieses Buch nicht nur für Studenten, sondern auch für Praktiker hervorragend geeignet."
 Dr. Rüdiger Grube,&nbsp;Mitglied des Vorstands der Daimler AG&nbsp;2001-2009, 
 Vorstandsvorsitzender Deutsche Bahn AG 2009-2017, Vorsitzender des Aufsichtsrats
 
 Vodafone GmbH
 
 „In einer Zeit, in der Megatrends wie Individualisierung und Vernetzung unser aller Verhalten verändern, erhält Digital Marketing einen ganz neuen Stellenwert. Bernd W. Wirtz behandelt dieses wichtige Thema wissenschaftlich fundiert und systematisch, aber gleichzeitig praxisnah und anwendungsorientiert. Er versteht es, die Zielgruppe Studenten ebenso anzusprechen wie die Unternehmenspraxis.“&nbsp;
 Bernhard Maier, Mitglied des Vorstands Porsche AG 2010-2015, Vorstandsvorsitzender Škoda Auto a.s. 2015-2020Der Inhalt<ul><li>Grundlagen des Digital Marketing</li><li>Instrumente des Digital Marketing</li><li>Prozess des Digital Marketing</li><li>Anwendungsbereiche des Digital Marketing</li><li>Fallbeispiele</li></ul>Der AutorUniv.-Prof. Dr. Bernd W. Wirtz
 ist Inhaber des Lehrstuhls für Informations- und Kommunikationsmanagement an der Deutschen Universität für Verwaltungswissenschaften Speyer.

Grundlagen - Instrumente - Prozesse

Digital Marketing

In gesättigten und zunehmend kompetitiven Märkten wird Beziehungsführerschaft zum entscheidenden strategischen Erfolgsfaktor. Neben Qualitäts- und Kostenführerschaft rückt damit das Relationship Marketing als systematisches Management von Kundenbeziehungen in den Fokus moderner Unternehmensführung.Dieses Buch vermittelt einen umfassenden Überblick über die Konzeption und Umsetzung des Relationship Marketing. Es entwickelt einen konsistenten Managementansatz, der die Steuerung von Kundenbeziehungen entlang aller relevanten Phasen strukturiert – von der Analyse über die strategische Ausrichtung und operative Umsetzung bis hin zu Implementierung und Kontrolle. Das Werk richtet sich an Studierende sowie Fach- und Führungskräfte, die Kundenbeziehungen strategisch gestalten und langfristig Wettbewerbsvorteile aufbauen wollen.Ausgezeichnet mit dem Georg-Bergler-Preis der GfK und des Fachverlags Handelsblatt.Aus dem Inhalt 
 • &nbsp; &nbsp;
 Grundlagen und Konzepte:
 Konzeptionelle und theoretische Grundlagen für das Relationship Marketing und eine Beziehungsführerschaft für Unternehmen.
 
 • &nbsp; &nbsp;
 Analyse und Strategie: 
 Methoden zur Analyse von Kundenbeziehungen sowie zur Entwicklung wirksamer Akquisitions-, Bindungs- und Rückgewinnungsstrategien.
 
 • &nbsp; &nbsp;
 Operative Umsetzung:
 Zentrale Instrumente zur aktiven Gestaltung von Kundenbeziehungen – von Customer Experience bis Kundenwertmanagement.
 
 • &nbsp; &nbsp;
 Implementierung und Kontrolle: 
 Schaffung von beziehungsorientierten Strukturen, Systemen und Kultur sowie Methoden der Wirkungskontrolle.
 
 • &nbsp; &nbsp;
 Branchen und Perspektiven:
 Spezifische Ausprägungen des Relationship Marketing in verschiedenen Branchen sowie ein Ausblick auf zukünftige Entwicklungen.
 
 Die Autoren
 Professor Dr. Dr. h.c. mult. Manfred Bruhn
 ist Professor der Betriebswirtschaftslehre an der Wirtschaftswissenschaftlichen Fakultät der Universität Basel und Honorarprofessor an der Technischen Universität München.
 Dr. Maxim Saleschus
 ist Postdoktorand und Dozent am Lehrstuhl für Dienstleistungsmanagement am Institut für Marketing &amp; Management der Universität Hohenheim sowie Dozent an der Wirtschaftswissenschaftlichen Fakultät der Universität Basel.

Das Management von Kundenbeziehungen

Relationship Marketing

Bloomsbury Handbooks

A series of diverse insights from emerging and established researchers contribute to this comprehensive volume. Occupying a cross-disciplinary domain and integrating the respective fields of entrepreneurship and marketing, this edited collection of contributed chapters on Entrepreneurial Marketing presents a range of theoretical, conceptual and empirical insights, future trends and critical evaluations. The Bloomsbury Handbook of Entrepreneurial Marketing begins with a series of reflection chapters written by established scholars on how the field has evolved over their careers and on the multiple schools of thought within current scholarship. This is followed by expert contributions on the current state of the interface, where value is to be gained from a diverse range of topics such as Entrepreneurial Marketing in the era of AI and technological development, sustainability and corporate social responsibility, Entrepreneurial Marketing in unconventional settings, and explorations of the dark side of the subject. The final section looks to the future, highlighting key avenues to facilitate further research and carefully outlining that which scholars can unpack to continue broadening existing knowledge of Entrepreneurial Marketing. A truly international collection of industry-specific insights from researchers in the UK, India, Saudi Arabia, Canada, US, Australia, New Zealand and Finland contribute to this handbook on the past, present and future of the Entrepreneurial Marketing interface.

The Bloomsbury Handbook of Entrepreneurial Marketing

In today’s AI-driven business environment, the ability to translate data into sound decisions is increasingly important. This textbook introduces the foundations and practical applications of business analytics, machine learning, and artificial intelligence. Readers learn how to explore and visualize business data, build and evaluate predictive models, and apply analytical methods to support business decisions.The book progresses from core concepts such as data visualization, optimization, model evaluation, supervised learning, and unsupervised learning to advanced topics in deep learning, computer vision, generative AI, text mining, natural language processing, and large language models. It also addresses the limitations and ethical challenges of AI. Step-by-step explanations, business examples, and Python exercises help readers connect analytical concepts with real-world applications.Designed for students and professionals with little or no prior experience in programming or machine learning, the book develops skills progressively from basic concepts to advanced methods. It prepares readers to select, implement, interpret, and evaluate AI-based analytical approaches for a wide range of business problems.Hyunhwan “Aiden” Lee
 is Assistant Professor of Marketing at California State University, Long Beach, USA. His research focuses on marketing analytics, brand and content analytics, and the application of artificial intelligence to business and marketing problems. His work uses machine learning, natural language processing, computer vision, location-based data analysis, large-scale data analysis, and mathematical modeling.
 Reo Song
 &nbsp;is Professor of Marketing and Director of the M.S. in Marketing Analytics program at California State University, Long Beach. His research focuses on machine learning, AI, business analytics, and digital marketing, with publications in leading journals including&nbsp;
 Journal of Marketing
 &nbsp;and&nbsp;
 Production and Operations Management
 . He has advised organizations on AI and machine learning applications, delivers frequent invited talks on AI and business analytics, and contributes regularly to newspaper columns on AI and digital transformation.

An Advanced Guide to Data-Driven Decision Making

Business Analytics and Artificial Intelligence

Advancing Methods for Interdisciplinarity in the Social Sciences

The ground-breaking fourth edition of Stewart and Shamdasani’s highly acclaimed and widely cited guide to focus group research has arrived—fully updated for today’s digital research landscape.This essential new edition delivers cutting-edge guidance on conducting online focus groups, leveraging digital tools for participant recruitment and engagement, analyzing qualitative data in virtual environments, and integrating artificial intelligence into modern focus group research practices.Renowned for its strong foundation in social science theory and practical application, this definitive resource equips researchers, academics, and practitioners with actionable strategies for designing, conducting, and interpreting focus group studies with confidence and rigor.Covering a broad spectrum of real-world applications, the book demonstrates how focus group research drives discovery and insight across diverse fields including marketing, healthcare and medicine, public policy, political science, law, and beyond.The fourth edition also continues its distinguished coverage of international focus group research, helping readers navigate cross-cultural contexts and global research challenges with expertise.Whether you are a seasoned researcher or new to qualitative methods, this indispensable volume is your authoritative guide to the evolving future of focus group research.David W. Stewart
 is President’s Professor of Marketing and Business Law (Emeritus) at Loyola Marymount University, USA. He currently serves as Chair of the Marketing Accountability Standards Board. He is the author of more than 350 published papers and twenty-one books. His contributions have been recognised through numerous awards, including the 2025 William L. Wilkie Marketing for a Better World Award conferred by the American Marketing Association.
 Prem N. Shamdasani 
 is Associate Professor of Marketing in the NUS Business School at the National University of Singapore. He has worked with more than 130 global and Asian organizations in executive development and consulting both in Singapore and internationally and has received 23 awards for teaching excellence, including six university awards and 17 business school awards. He has also received the distinguished honour of inclusion in the NUS Honour Roll (Teaching Hall of Fame) twice, in 2007 and 2024.

Theory and Practice

Focus Groups

Dieses Buch stellt Ihnen das aktuell verfügbare Wissen über professionelles Fundraising und sein systematisches Management zur Verfügung. Dabei profitieren Sie sowohl von den neuesten wissenschaftlichen Erkenntnissen zu Nonprofit-Management und Fundraising als auch von der mehr als 40-jährigen Praxiserfahrung der beiden Autoren aus über 100 Beratungsprojekten zum Auf- und Ausbau von Fundraising in kleinen und großen gemeinwohlorientierten Organisationen.
 
 Knapp 300 Best-Practice-Beispiele sowie über 300 Abbildungen und Tabellen veranschaulichen praxisnah, wie Sie das Fundraising für Ihre gemeinwohlorientierte Organisation systematisch einsetzen können. Ein umfassender Service-Teil am Ende nennt Adressen von Fachverbänden, Anbietern von Aus- und Weiterbildung sowie Dienstleistern in Deutschland, Österreich und Schweiz.
 
 Für die 9. Auflage konnte Sonja Harken als fachlich kompetente und in der Branche anerkannte Co-Autorin gewonnen werden. Diese Auflage wurde vollständig durchgesehen, aktualisiert und insbesondere beim Thema „Online-Fundraising“ ergänzt.
 Die Autoren Michael Urselmann
 ist seit 2004 Professor für Sozialmanagement mit dem Forschungsschwerpunkt Fundraising an der Technischen Hochschule Köln. Daneben berät er seit 2004 als freier Berater der Urselmann Fundraising Consulting GmbH zahlreiche gemeinwohlorientierte Organisationen im In- und Ausland in allen Fragen des Fundraising. Urselmann ist seit 2009 gewähltes Mitglied im Deutschen Komitee für UNICEF, seit 2016 Mitglied im Beirat der Rheinischen Stiftung für Bildung und seit 2017 ehrenamtlicher Botschafter der Sachspendenplattform Innatura.
 Sonja Harken
 ist freiberufliche Fundraiserin, Fundraising-Beraterin und beschäftigt sich praktisch sowie wissenschaftlich mit Fundraising. Seit 2017 im Fundraising unterwegs, war sie sowohl auf Organisations- als auch auf Agenturseite für Organisationen in Deutschland, Österreich und der Schweiz tätig. Ihre Forschung zu Online-Fundraising verknüpft Wissenschaft und Praxis. Zudem ist sie Lehrbeauftragte an der Katholischen Hochschule Mainz.

Professionelle Mittelbeschaffung für gemeinwohlorientierte Organisationen

Fundraising

DK Little Book of

Discover more than 60 of the most important ideas, strategies, and milestones in the field of business in this accessible and innovative pocket-sized guide. From the earliest forms of trade and the invention of money to Adam Smith’s “invisible hand” and Henry Ford’s assembly line, and from the rise of corporate strategy to modern digital marketing, consumer psychology, the gig economy, and sustainable commerce, The Little Book of Business examines the philosophies and practices behind global industries and successful start-ups. Packed with infographics and flowcharts that explain complex concepts in a simple but exciting way, The Little Book of Business offers you the perfect introduction to the subject in a portable format perfect for reading on the go.

The Little Book of Business

A science-based, practical blueprint for cultivating a life - at work and at home - full of a sense of belonging, joy and vitality, from the New York Times bestselling author of The Culture Code<ul><li>How do we set about finding greater fulfilment in our lives?</li><li>How do we achieve a sense of well-being?</li><li>How do we foster relationships that will add depth and meaning to our existence?</li><li>How, in other words, do we go from living to flourishing?</li></ul>In his new book, bestselling author Daniel Coyle trains his expert eye on the people who have demonstrated exceptional powers of dynamism and connectivity, and teases out their secrets.<ul><li>The Chilean miners who withstood being trapped deep underground for 33 days by establishing rituals of belonging and purpose.</li><li>The Dutch community that sparked urban renewal through a smart system of self-organisation.</li><li>The delicatessen in Michigan that has grown into a multi-million dollar enterprise, not by writing business plans but by shaping attentional space - focussing on how people show up, listen and engage.</li></ul>From such remarkable stories of individual and group achievement, Coyle distils the core dynamics that make them possible - and, in the process, shows how small, deliberate shifts in how we think and interact can create extraordinary impact.Whether you are seeking a deeper sense of personal contentment or aspiring to transform a team or community, Flourish is the indispensable guide to shaping the future you want.

The Transformative Power of Creating Community

Flourish

Now in paperback! Learn to launch, grow, and scale your membership business with Stu McLaren, founder of Membership.io and host of the Marketing Your Business podcast. "In a shifting world, Stu McLaren champions the transformative power of memberships, leading the way in community building and business growth." - Gabby Bernstein, #1 New York Times best-selling author of The Universe Has Your Back What if you could stop chasing one-off sales and build a business that pays you consistently, month after month? In Predictable Profits, membership expert Stu McLaren pulls back the curtain on how to create a thriving membership business that doesn't just bring in revenue-but does so predictably, allowing you to focus on what truly matters to you. Drawing on nearly two decades of membership experience, Stu shares: · Three telltale signs that you have a perfect market for a membership site · How to effortlessly attract new members-even if you don't like to "sell" · Why closing your doors will lead to faster and more explosive growth in your membership · A simple blueprint for creating irresistible content that keeps your members coming back for more · What to do in the first 30 days to triple the lifetime value of your members Predictable Profits is packed with real-life success stories, actionable insights, and all the inspiration you need to create financial stability, positive impact, and ultimate freedom. Turn what you already know, love, and do into a thriving online business.

Transform Your Business from One-Off Sales to Recurring Revenue with Memberships and Subscriptions

Predictable Profits

From Writer to Marketer (Large Print Edition)

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