From Chinese Brand Culture to Global Brands
From Chinese Brand Culture to Global Brands
Insights from aesthetics, fashion and history
Contenu
From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance.
Informations bibliographiques
octobre 2013, 232 pages, Anglais
PALGRAVE MACMILLAN
9781137276353